BC.GAME will use iGB L!VE in London to showcase its sportsbook strategy, with the team exhibiting at stand L60 and positioning sports betting as a growing part of its expansion across regulated markets.
The company said the presence follows its recent integration of BETBY into BC Engine, which it described as a move to strengthen its sportsbook ecosystem and broaden betting options.
BC.GAME will also present BC Engine, its rewards system that it says applies a crypto staking-inspired model to reward distribution. The company said the initiative has surpassed $2.5 million in rewards distributed since launch.
The show marks the first European trade show appearance for Kar Kheng Giam as BC.GAME CEO since his appointment in March, with the company’s business development team also attending.
The iGB L!VE appearance comes amid wider international activity for BC.GAME. In April, the company said it secured a sports betting and casino licence in Nigeria from the Lagos State Lotteries and Gaming Authority and launched under the domain name bcbet.ng. BC.GAME also said it holds licences in Kenya and Anjouan.
BC.GAME CEO KK Giam said: “Sports betting is a key area of focus for BC.GAME and iGB L!VE provides the perfect opportunity to showcase the progress we have made.
“Our team will be on hand to discuss our sportsbook capabilities, recent product developments and our vision for the future of sports betting within the BC.GAME ecosystem. Whether you’re interested in sports, casino or our broader platform strategy, we’d love to welcome you to stand L60 for a conversation.
“We’ll also be demonstrating how products such as BC Engine complement the wider player experience and help create a more engaging ecosystem for our users.”
