EEGaming

Sports Betting

302 articles

Kambi Enters into Partnership with Allwyn AG

Kambi Group plc has entered into partnership with Allwyn AG (Allwyn), a multi-national lottery-led gaming entertainment company. Under the agreements, Kambi will grant Allwyn a perpetual, global license to its sportsbook...

Cashpoint Rebrands as Merkur Bets

Cashpoint Denmark has officially rebranded as Merkur Bets as part of a major international unification strategy by its parent company, the Merkur Group. Following the rebranding in Germany and Austria, the roll-out now c...

BetMGM Marks 100 Days in Alberta

BetMGM, a leading online sports betting and iGaming operator, marked its first 100 days in Alberta by sharing insights into how players across the province have engaged with its sportsbook and online casino since launchi...

DAZN Bet Becomes Official Sponsor of Atlético de Madrid

DAZN Bet has reached an agreement under which the company becomes an official sponsor of Atlético de Madrid. The partnership will combine brand presence, content and activations with the aim of creating new ways for Atlé...

FIRST.bet Launches its Sportsbook Engine in Sweden

Sportsbook technology provider FIRST.bet has made Sweden the first market in the next phase of its European growth. Operators there can keep their own brand and frontend, with the FIRST.bet engine running behind it. Swed...

BETBY Enters into Partnership with Lebull

BETBY, the leading provider of innovative B2B sportsbook solutions, has further strengthened its position in the regulated Polish market through a landmark partnership with Lebull, a Tier 1 B2C betting brand with strong...