Esports Foundation has signed adidas as the Official Kit Partner and a Global Partner of the inaugural Esports Nations Cup (ENC), with the sportswear brand set to outfit every national delegation when the event debuts on November 2, 2026 in Riyadh, Saudi Arabia.
Under the deal, adidas will design and produce custom competition apparel for more than 100 participating countries and territories. Esports Foundation said each delegation—covering 2,000 athletes and coaches—will receive tailored jerseys and tracksuits reflecting national identity. The organization said national team jerseys will be revealed in the coming weeks.
“National team jerseys carry identity, pride and the ambition of an entire country or territory,” said Mohammed Al Nimer, Chief Commercial Officer, Esports Foundation. “By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport. This partnership will help the Esports Nations Cup create powerful national moments and inspire a new generation of players and fans.”
“At adidas, we’ve spent decades outfitting athletes at the world’s biggest sporting events, and we understand the role a jersey plays in identity, belonging and competition,” said Phillip Waller, adidas SVP Brand Development. “The Esports Nations Cup gives us the opportunity to bring that experience into esports at a global scale.”
Esports Foundation positioned ENC as a structured, recurring nation-based competition designed to help countries and territories organize teams and develop talent pathways. The organization said it has appointed Official National Team Partners and National Team Managers, and has recruited more than 700 national team coaches across 100 countries and territories, drawn from over 90 esports organizations, to oversee player selection and team development ahead of the Riyadh event.
