WhichBingo Players Survey 2025

WhichBingo.co.uk has just published its 2025 Bingo Players Survey, offering a clear window into how UK bingo players are evolving, both in terms of spending and experience preferences.

Despite economic pressures, the data shows that bingo continues to occupy a resilient niche in the broader gambling ecosystem, especially as players become more value-conscious and hybrid in their play habits. Here are a few key industry-facing insights:

• Average monthly player spend is now £15.77 down sharply from £35.25 in 2023, highlighting a pivot toward budget-friendly engagement and lower-stake recreational play.
• 70.79% of players report playing as much or more than last year, suggesting continued demand despite tightened wallets.
• 44.67% of players now split their time between online and in-person bingo, underscoring the increasing appeal of hybrid play models and opportunities for cross-channel loyalty.
• Millennials now make up nearly 46% of the UK bingo-playing audience, while Gen Z participation is steadily growing, indicating that platform design, tone, and features must evolve to suit younger consumer expectations.
• “Increasingly we are seeing groups of players attending Bingo Clubs representing up to three generations, grandchildren, parents, and grandparents!” Bingo Association Chief Executive Miles Baron said.
• Players cite a preference for brands offering value promotions, flexible payment options, and socially engaging formats, with digital convenience and real-world community experiences both playing pivotal roles.

The full survey results dig deeper into:

• Brand trust signals and social media perceptions
• Preferred game types and device usage
• Emerging attitudes on AI-driven features, sustainability, and call culture

Comments from WhichBingo’s new Managing Editor: “As AI becomes more ingrained in daily life, from ChatGPT to driverless cars, the bingo world will need to adapt too. I believe bingo chat rooms and immersive experiences will grow in value, especially as people seek out the kind of community that bingo naturally fosters.”

“We also recognise that only 61.1% of players currently find comparison sites very valuable. That’s why we’re evolving WhichBingo, starting with changes to our rating system and key user tools to provide clearer, more personalised, and trustworthy guidance for modern players.”