Funteron Limited has launched ITV OddsFinder, a free companion app developed in partnership with ITV that allows sports fans to compare real-time odds from leading bookmakers in one place. The product is launching ahead of Glorious Goodwood 2026, with advertising running in commercial breaks during ITV’s racing coverage on ITV1 and ITV4.
According to the company, ITV OddsFinder aggregates real-time prices from a network of licensed bookmakers across the UK and displays prices for each race shown on ITV in a single view. Funteron said prices update continuously so comparisons reflect the current market at the time a user checks.
The app is available now on the App Store and Google Play. Funteron said a web version will follow shortly.
Keith O’Loughlin, Executive Chairman, Funteron, said: “Funteron exists to give sports fans genuine choice and the confidence that they are seeing the best available price. ITV OddsFinder brings leading bookmakers together in one independent comparison, built around the live racing audience on ITV. ITV is the right anchor partner to set that standard.”
Mike Barrett, Controller of Agency & Client Sales, ITV, said: “At ITV we’re constantly exploring new commercial opportunities around live sport, for the benefit of both our advertising partners and viewers. Building on Funteron’s experience in this area we are pleased to be launching ITV OddsFinder to give our viewers a streamlined experience when watching the racing they love.”
