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Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

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Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team as a pioneering solution for measuring attention in the gaming space.

“Our proprietary intrinsic in-game viewability technology has been at the forefront of our product offering since our company’s inception,” said Jonathon Troughton, CEO of Frameplay. “We are proud to share that we have further validated the efficacy of our advertising solution, with results from our two eye tracking studies showing a strong correlation between our intrinsic in-game viewability algorithm and intrinsic time-in-view viewability duration metric as substantial indicators of attention.”

Frameplay’s Intrinsic Time-in-View measures the length of time an ad impression is viewable during game play. An impression is only considered viewable if it meets Frameplay’s intrinsic in-game advertising proprietary and market-leading viewability requirements. The studies leveraged an intrinsic in-game advertising campaign for dentsu’s client McCormick and their Frank’s RedHot brand in Frameplay’s exclusive gaming inventory.

“The average consumer sees over 4,000 ads in any given day, so it is imperative that advertisers start evaluating channels through the lens of attention metrics, which are more indicative of meaningful exposures,” said Joanne Leong, Vice President, Global Media Partnerships at dentsu. “The results from these studies validate proven attention in Frameplay’s gaming inventory, and we will use this data in planning as we evaluate future intrinsic in-game opportunities.”

Frameplay partnered with both Lumen and independently, eye square, to analyze and compare Frameplay’s Intrinsic Time-in-View calculation with their respective eye tracking measurement. Both companies, using unique and differing methodologies and technologies, validated with confidence that Frameplay’s Intrinsic Time-in-View measurement is a viable measure of attention.

Lumen concluded the following take-aways:

  1. Lumen’s average viewable time metric was consistent with Frameplay’s Intrinsic Time-in-View metric for calculating viewable time
  2. The advertisement analyzed successfully captured 1.4x more attention of the gamers vs the norm, performing significantly higher than Lumen’s comparative norm of mobile display
  3. Overall attention produced by Frameplay’s Intrinsic In-Game campaign analyzed by Lumen outweighed the mobile display norm
  4. Lumen’s results indicated that Frameplay’s Intrinsic In-Game Advertising performed similarly to social in-feed video norms and outperformed every other social, web, and mobile formats, including social in-feed image.

eye square concluded the following take-aways:

  1. Critically testing Intrinsic Time-in-View turned out to be very close to the true real-life value provided by eye square’s eye tracking measurement
  2. Intrinsic banner ads in mobile games are highly appreciated, while in contrast, interrupting video ads are not liked at all
  3. Real world inspired branding and sponsorships will improve gameplay experience and subjective life-world authenticity
  4. eye square sees great potential in Frameplay’s innovative ad framework technology to satisfy the changing commercial and cultural needs of advertisers, companies and gamers

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Playson awarded ISO/IEC 27001:2022 certification

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Playson, the fast-growing digital entertainment supplier, has been granted an ISO/IEC 27001:2022 certificate, reinforcing its commitment to implementing robust compliance measures.

Having previously gained an ISO 27001:2013 certificate three years ago, this updated version is key in safeguarding sensitive information and required for Playson to hold its existing licences in valuable regulated markets.

This latest development coincides with Playson’s plans to further extend its outreach across a number of regions over the next 12 months, paving the way for the supplier to enter new jurisdictions in a more streamlined way.

The accreditation was awarded by Quinel and recognises the provider’s adherence in aligning with the standards that the International Organisation for Standardisation sets, demonstrating its ability to mitigate any information security risks whilst meeting all necessary legal and regulatory requirements.

The 2022 version includes updates and revisions to better address contemporary information security risks and challenges, such as those related to cloud computing, remote working, and emerging technologies. It provides organisations with a framework for implementing and managing an effective information security management system (ISMS) to protect their sensitive information assets.

Vsevolod Lapin, Deputy CEO at Playson, said: “The transition to ISO 2022 is welcome news for the business, and shows our continued dedication to compliance and regulation. Partners can rest assured of Playson’s heightened security measures and adherence to international standards with us acquiring this certificate.

“Greece, Ontario and Sweden are vital territories for Playson, with this certification also necessary for the Swiss market, and I expect the ISO 2022 to be required for more jurisdictions in the future, so this recognition has been received at a good time as we look to strengthen our global standing.”

The post Playson awarded ISO/IEC 27001:2022 certification appeared first on European Gaming Industry News.

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Wazdan secures Philippines market entry with SG8 partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino gaming experiences, has entered the Filipino market after signing with SG8, a leading operator in the country.

A total of 46 Wazdan games will be made available to SG8 players and those across the Philippines for the very first time, including favourites 9 Burning Dragons, 9 Burning Stars™ and a host of the 9 Coins™ series such as 9 Coins™ Extremely Light, 9 Coins™ 1000 Edition and 9 Coins™ Grand Platinum Edition.

A renowned operator in the Philippines since 2006, SG8 is PAGCOR licensed and has quickly emerged as a player-favourite within Southeast Asia due to its diverse slot, live dealer and sportsbook offering, set to be enriched by Wazdan’s innovative iGaming content.

The Philippines marks the latest market entry for Wazdan, further establishing its presence across Asia following the landmark deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Head of Sales at Wazdan, said: “The Philippines boasts an incredible amount of iGaming potential and so we are delighted to enter the market with SG8, a leading player within the country.

“We’re bringing a range of our top-performing titles to its platforms and are eager to see how Filipino players react to our innovative mechanics. We are in no doubt this is the beginning of a flourishing collaboration.”

Heng Chin Sheng, CEO at SG8, said: “It’s an honour to welcome Wazdan to the Filipino market for the first time as part of this deal – we’ve seen the reception to its innovative slots across the world and are delighted to bring them to our players.”

“Leading titles such as 9 Burning Dragons and 9 Burning Stars™ are just a few of the 46 Wazdan titles that we are sure our players will embrace, and we look forward to seeing the results!”

The post Wazdan secures Philippines market entry with SG8 partnership appeared first on European Gaming Industry News.

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Games Global and OROS Gaming add to acclaimed series with Magnificent Power Wolf Fire Spirit™

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Players hunt for free spins and falling wilds in feature-filled title

Games Global’s exclusive studio OROS Gaming, has unveiled Magnificent Power Wolf Fire Spirit™, its latest slot utilising the popular Magnificent Power mechanic that promises captivating gameplay and 4,096 ways to win on a 5×4 grid.

Adorned with bear, eagle and dreamcatcher symbols, this Native American-inspired slot immerses players with every spin of the expanding reels, providing ample opportunity to discover the hidden riches with two or more adjacent high-paying symbols awarding a win.

When one or more Magnificent Power Wilds land, it triggers the Magnificent Power mechanic that sees all the coins on screen collected. 30 coins collected upgrades the wilds to random multiplier wilds whilst collecting 60 coins unlocks the extra sixth reel and additional fire and spirit symbols for even more exciting ways to win big.

The falling wild feature is activated should a moon wild symbol appear on the reels. During the feature, the moon wild symbol remains on the reels, cascading down one place on every subsequent spin until it exits the reels from the bottom.

Landing three red dream catcher symbols triggers the Fire Free Spins in which players collect paw symbols that are added to the collection meter. The more paw symbols collected, the higher the prize value at the end of the bonus round with a jackpot of up to 250x up for grabs.

Landing three blue dream catcher symbols triggers the Spirit Free Spins bonus. During this feature, a falling wild moon symbol makes its way onto the reels, one for each spin with a win multiplier of either 2x or 3x. The multiplied wild only leaves once it reaches the bottom of a reel.

With OROS Gaming’s widely acclaimed Magnificent Power series resonating strongly with players globally, Magnificent Power Wolf Fire Spirit™ builds upon this success, with a variety of innovative mechanics designed to immerse and thrill players.

OROS Gaming prides itself on understanding the needs of the end-user, keeping up to date with industry trends and the type of content that resonates the most with players. Through this focus, the company aims to produce high-quality slots that deliver on player expectations.

Ryan Cuddy, CEO at OROS Gaming, said: “The Magnificent Power franchise just leveled up with Fire Wolf Spirit! From its stunning wolf symbol to the beautifully intense soundtrack, our team has outdone itself, crafting a game that’s serving our passion for making every game better than the last!”

Andy Booth, Chief Product Officer at Games Global, said: Magnificent Power Wolf Fire Spirit™ is a clear demonstration of OROS Gaming’s continued commitment to innovation.

“We are thrilled to feature OROS Gaming’s latest creation on our platform, and with its captivating gameplay, expanding reels and falling wilds, this slot showcases the innovative mechanics and features that promise to immerse players.”

The post Games Global and OROS Gaming add to acclaimed series with Magnificent Power Wolf Fire Spirit™ appeared first on European Gaming Industry News.

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