41 articles
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event. On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created […]
AK Bets Head of Risk and Trading David Murray has described what he called a near-constant operational cycle for sportsbook trading teams during the FIFA World Cup, as it overlaps with a packed summer calendar including Royal Ascot, the US Open and Wimbledon. “It’s just not comparable really,” says David Murray, Head of Risk & […]
Hunch says its World Cup free-to-play game suite delivered 78% “round-on-round” retention across active match days for Super Technologies’ Brazil-facing operation, following the launch of its “Passa A Bola” product in the market. The supplier said performance was driven by “Pass the Ball”, localised as “Passa A Bola”, a collaborative game designed to encourage same-game […]
Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK. In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of […]
Tonybet has awarded a €7,000 prize to a player in Kilcock, Ireland, after the customer found the campaign’s silver card in the operator’s World Cup Card Collection promotion. The update was announced Tuesday 14th July 2026. The World Cup Card Collection includes 51 cards: 48 digital cards representing each participating World Cup nation, plus three […]
Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals. Predicting […]
Search demand for the FIFA World Cup group stage in the US, Mexico and Canada did not peak uniformly across participating markets, according to new data from Blask tracking World Cup-related queries from 11 to 27 June. Blask said it measures daily World Cup-related search demand at a country level and converts it into a […]
Buenos Aires, Argentina, June 30th, 2026 New research highlights player safety challenges during football’s biggest betting event Argenpress.info has released new research examining how the 2026 FIFA World Cup is reshapi...
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program. Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in […]
The World Cup is the world’s biggest sporting event and as the market leader in football betting in Sweden, ATG has launched a comprehensive initiative ahead of this summer’s championship with a focus on experience, content and playing value. At the center is the new World Cup Arena – a dedicated hub where everything […]
Leading sportsbook provider Altenar has announced the launch of Super Early Payout to give soccer bettors more chance to celebrate winning moments before the final whistle. The new promotion has gone live in time for the World Cup 2026 and means bettors who back a team in eligible markets will have their bet settled as […]
As the World Cup has begun, Betsson’s international betting data reveals a clear divergence between odds favourites and bettor behaviour. While the odds position Spain as the most likely winner, global betting activity tells a different story: Portugal is the most backed nation across Betsson’s 25 markets. Spain, despite having the lowest odds, ranks […]
Willemstand, Curaçao, June 11th, 2026, PlayNewswire 1win is inviting users to compete for a total of 5,000,000 USDT in rewards during the FIFA World Cup 2026. The new Football World Cup tournament by 1win will run between June 11 and July 19, 2026, allowing thousands of users to compete for prizes while enjoying the biggest […]
Genius Sports Limited has delivered another season of strong results across its football trading services ahead of the World Cup, with Edge driving a 16.6% increase in football margins for sportsbook operators during the 2025/26 domestic season. Edge, Genius Sports’ automated margin optimisation software, continued to deliver meaningful margin uplift for sportsbooks throughout the campaign. […]
Flashscore has published findings from a survey of 2,000 UK sports fans, conducted with TGM Research, looking at viewing and betting habits ahead of the 2026 FIFA World Cup. According to the research, 86.8% of male fans and 81.6% of female fans among online sports audiences plan to follow the tournament “very” or “extremely” closely. […]
Having the World Cup on the horizon, sportsbook operators are once again preparing for the intense demands that come with peak sporting activity, including surging traffic, increased betting volume, and sustained operational pressure. EGT Digital’s Sportsbook enables Operators to navigate high-demand periods with stability, flexibility, and control. Major sports events do not introduce new challenges. […]
FIRST.bet introduces UltraCup: a single destination that keeps players engaged across the entire World Cup – live group standings, knockout brackets, tournament Outrights, Blind Bets on matchups before they’re even drawn, and automatic Bet Builder boosts in the slip. Everything fans need to follow and bet the tournament in one place, from the first whistle […]
Betfair has launched Alan Shearer’s ‘Hot Take Hotline’ ahead of this summer’s World Cup, giving fans a way to leave the former England striker voicemails with their opinions during the tournament. UK fans can call 0800-707-4073 to submit “hot takes, frustrations and opinions”. Betfair said calls from the UK are free of charge. According to […]
Starting June 11, millions of people around the world will become football fans for more than a month. For many, it will simply be a celebration of sport and daily excitement. For the betting industry, however, the World Cup means something far bigger – the most demanding and most profitable period of the entire year. […]
Kongebonus has launched a dedicated World Cup hub aimed at Norwegian football fans, adding a live discussion and prediction layer to its betting and tournament coverage. The company said the page will go live 1st of June ahead of the 2026 World Cup. Kongebonus positions the hub as the “home of the second screen”, combining […]