Genius Sports Limited has delivered another season of strong results across its football trading services ahead of the World Cup, with Edge driving a 16.6% increase in football margins for sportsbook operators during the 2025/26 domestic season.
Edge, Genius Sports’ automated margin optimisation software, continued to deliver meaningful margin uplift for sportsbooks throughout the campaign. By adjusting each operator’s odds based on liabilities across all market-types on a fixture-level, Edge margins across major competitions saw substantial growth, including the Champions League (+34%), Premier League (+22%), La Liga (+21%), Italy’s Serie A (+17%) and Ligue 1 (+16%).
Official data partnerships continued to underpin market-leading uptime across elite football competitions. The Premier League delivered 98% overall uptime with 158 matches exceeding 99% uptime, providing an average of five minutes and 19 seconds of additional availability per match compared to alternative suppliers. Italy’s Serie A achieved 97% uptime, representing a 3% improvement on the previous season. Ligue 1 also recorded uptime levels above 95%.
Throughout the 2025/26 season, Genius Sports continued to invest heavily in football trading innovation. This included migrating all 89,000 in-play football events to new Monte Carlo simulation models, enhancing Match State data with player-level information and expanding its player proposition market offering.
Genius Sports has further expanded its football offering, delivering player proposition markets including shots, shots on target, score or assist, fouls and goalkeeper saves across pre-match, in-play and betbuilder, with additional markets such as tackles and offsides set to launch before the 2026/27 season. The company also introduced a new stoppage-time predictor designed to deliver sharper pricing during the closing stages of matches, following a season that saw a record 139 injury-time goals scored.
BetVision, Genius Sports’ interactive live streaming solution, continued to demonstrate strong engagement throughout the season. Across key football competitions, BetVision delivered a 22% increase in customer retention compared to standard streaming experiences, including a 53% increase across Brazil’s Serie A, a 35% increase across the Turkish Super Lig and a 20% increase across Italy’s Serie A. Ligue 1 viewers also spent 22% longer watching content through the platform.
As operators prepare for the biggest football betting event in the world, the results highlight how Genius Sports’ football trading service continues to drive profitability, improve market availability and enhance customer engagement.
James McKiernan, Commercial Director at Genius Sports, said: “The 2025/26 season was another year of growth and investment across our football trading and engagement products. Edge delivered significant margin improvements across football, while the expansion of BetVision, official data coverage and advanced modelling helped operators maximise uptime and deepen customer engagement.”
