Search demand for the FIFA World Cup group stage in the US, Mexico and Canada did not peak uniformly across participating markets, according to new data from Blask tracking World Cup-related queries from 11 to 27 June.
Blask said it measures daily World Cup-related search demand at a country level and converts it into a “World Cup Index (WCI)”, based on the same logic as its Blask Index but adapted from brand-level search to event-related keyword demand. The dataset covers 43 countries out of 48 participating in the tournament, excluding Iran, Uzbekistan, Iraq, Cape Verde and Curaçao because Blask said its tracker’s Category feature is not yet available in those markets.
Across the 17-day group stage window, Blask reported that only 12 days produced a peak WCI in at least one country. Five days — 11, 15, 18, 19 and 22 June — were not the top day for any market in the sample.
At the other end of the range, the final group matchday, 27 June, produced peak WCI in 16 countries: Algeria, Argentina, Austria, Belgium, Colombia, Croatia, the Czech Republic, Ecuador, Egypt, France, Japan, Panama, Portugal, Qatar, Saudi Arabia and Uruguay. Two other dates saw seven markets peak each: 14 June (Canada, Germany, Haiti, the Netherlands, Turkey, England and Scotland) and 26 June (Australia, Brazil, Ivory Coast, Mexico, Paraguay, Senegal and Sweden).
Blask also pointed to the weight of the US in combined demand. While 27 June had the most country peaks, Blask said the highest day for combined World Cup-related search demand was 20 June, when the United States peaked. “The US alone makes up 26–36% of combined interest,” the company said. Blask added that the US pattern did not fully align with the combined total, with the US’s weakest day at 15 June and its smallest share of total interest on 27 June.
