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Digitization: how Europe can catch up



Everyone from the CEOs of Fortune 500 companies to tiny start-ups and leading politicians gathered in Lisbon for the Web Summit conference earlier this month. Billed as a talk shop which “connect[s] the technology community with all industries, both old and new,” the event has now grown to become the largest tech conference worldwide.

But the fact that this event, dubbed by one writer as the “Olympics for geeks,” should take place on European soil this year is perhaps a little ironic, given that the continent is certainly not at the top of the food chain when it comes to new technologies. Despite its better efforts and the size of its economy, Europe still lags behind the US and China in terms of digitization.

For one thing, although estimates vary, only 16 of the world’s 166 unicorns – privately held firms valued at $1 billion or more – were based in Europe last year, according to the database Pitchbook, and overall growth in the number of unicorns has been far slower than in the US.

Founders of tech companies in Europe also tend to stay relatively close to home. According to Startup Headmap Europe, 85% of founders who left their countries to start new tech firms moved to countries that were comparatively nearby, suggesting that Europe’s tech economy is far more siloed than one might think. There is also the issue of funding: most European venture capitalists still prefer to invest domestically, and when firms want to expand internationally, they often have to turn to the US for funding. So far this year, around a quarter of the cash pouring into EU tech start-ups has come from the US.

To try to break down persistent barriers within the EU’s digital economy, Brussels has been promoting regulatory reforms, notably its flagship “digital single market” proposal – but results so far have been middling. Indeed, the European Commission has passed little more than 30 of its digital proposals even though the idea was first floated a decade ago, most recently approving a plan to end the practice of “geoblocking” that prevents EU consumers from easily buying goods sold online in other countries. In a “report card” issued earlier this year by Politico, the Commission received only 51 points out of a possible 100 for progress on the digital single market.

Next steps

There are a number of ways that Europe can shore up its digital economy – that don’t necessarily involve trying to duplicate the example of Silicon Valley. Instead, national and EU lawmakers should look more closely at the pockets of innovation within their own borders and see how to replicate native success stories more widely – while making efforts to replicate the spirit of the Web Summit, fostering stronger bonds among European founders, venture capitalists, and other key members of the tech community.

French President Emmanuel Macron, for example, has clearly decided that ‘Vive la révolution’ will be his attitude to digitization. With him steering the ship, the country is moving away from a relatively protectionist attitude to the Internet and instead embracing “hyper innovation” as a source of jobs and economic growth. To this end, he has vowed to stimulate venture capital for tech in Europe through a €10 billion French fund for innovation and has also tabled the idea of a central European innovation agency and an ‘EU digital market.’

Granted, many of Macron’s digital policies have yet to come to pass, but he is going in the right direction, and this shift in attitude has the potential to make waves not just in France but across the EU as a whole.

The location where Macron unveiled many of his bold new ideas was Tallinn, Estonia, which in September hosted the Tallinn Digital Summit, where EU heads of state convened on all things digital.

The Estonian capital was a fitting location, since the country’s government runs almost entirely online. Every citizen possesses an 11-digit number that acts as a unique identifier, allowing them to complete all manner of bureaucratic transactions online, from voting to signing contracts. According to officials, Estonia’s system of ‘e-government’ boosts national GDP by 2%. It’s little wonder then that the country – which has declared Internet access a basic human right – is using its current position as President of the Council of the EU to help drive its neighbours’ adoption of digital technology, having listed ‘a digital Europe and the free movement of data’ as one of its key priorities.

Regulation is also key in creating an environment conducive innovation. Malta, for example, has made a name for itself as the ‘Silicon Valley’ of online gaming – with the industry now contributing 12% to its GDP. This success has been underpinned by a solid regulatory framework: Malta was the first EU member state to introduce online gaming regulations that included strong consumer protection laws, offering a self-exclusion database for those who wish to block themselves from gaming websites. The Malta Gaming Authorityhas also been making new efforts to further streamline and modernize its regulatory framework as the industry shifts. For instance, it has been particularly receptive to new technologies in the gaming industry, such as blockchain and cryptocurrencies, laying out a new framework for accepting cryptocurrencies like bitcoin in place of bets. Its reactive approach to developments in the sector marks a significant contrast with the regulatory foot dragging often seen in Brussels and other capitals.

But at this point, the proactive approach of a small handful of governments and a single summit do not amount to a viable strategy for a continent that, on the whole, continues to lag. European lawmakers will have to do much more to ensure that any ideas kindled at the Web Summit truly come to pass – and help raise the number of unicorns within Europe’s borders.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

BetConstruct Press Releases

Babe Casino and BetConstruct Bring You Top Class Games



January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.

The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.

Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.

Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.

BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.

About BetConstruct

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.

BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.

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BtoBet Press Releases

BtoBet announces newly redesigned group



The multinational iGaming and Sports betting technology partner BtoBet has reshaped its internal structure becoming a larger group today, embracing 2 companies, ITS (I-Trading solution) and IGS (I-Gaming Solutions) that allow the launch of 2 new divisions: BtoBet Sports and BtoBet Games.

ITS is specialized in risk management and trading while IGS is an experienced Games aggregator.

All operating under the same roof and adopting the same foremost technology.

With the new structure, BtoBet offers an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and IGaming Platform and services devoted to the gaming industry.

Commenting on the BtoBet Sports division, BtoBet’s chairman Alessandro Fried stated:

“BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences. A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.”

About the BtoBet Games division, Fried highlighted:

“This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business. A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements. The Neuron Casino omnichannel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”

To conclude, Alessandro Fried announced:

“BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services. We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully-managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique” and concluded “We are proud to present the new BtoBet Group at ICE, stand S1-320.”


About BtoBet

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on:

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EEG iGaming Directory

NSoft released virtual games on Seven platform for Premier Kladionica



NSoft’s VIP client and market leader from Bosnia and Herzegovina Premier Kladionica has enriched its website offer with Lucky Six and Greyhound Races. The games were released on Seven Platform web channel being the first step of complete transition to the new platform.

Lucky Six and Greyhound Races are known as the best performers on the local virtual games market. Premier decided to go with the Seven web channel after excellent results being achieved by the aforementioned games on their retail channel.

The games are available in the area of the Republic of Srpska, Bosnia and Herzegovina.

NSoft and Premier Kladionica will continue their cooperation and integration of other virtual games using Seven Platform.

Having that in mind NSoft is continuing the expansion on targeted markets and preparing to reveal the novelties at ICE Totally Gaming Show in London on February 4-6, 2018.

In order to learn more about the NSoft’s upcoming projects book a meeting with our sales team following this link:



NSoft provides top quality software solutions for gaming and betting industry, including platform, virtual games, sportsbook, and lotteries.

Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for gaming industry. A combination of great products, great people, and great culture played a key role in our growth. We understand that strong and long-term partnerships are essential for further development, so we joined forces with world’s leading sport data provider – Sportradar. This means our products are available through Betradar’s sales channels.

NSoft Portfolio

  • SEVEN Platform
  • Virtual Games
    • Lucky Six
    • Lucky X
    • Next Six
    • Greyhound Races
    • Virtual Greyhound Races
    • Virtual Horse Races
    • Virtual Drag Races
    • Virtual Motorcycle Speedway
  • Sportsbook
    • Pre-Match Betting MTS & Self-Managed
    • Live Betting MTS
    • Pool Betting
  • Lotteries
    • World Numbers Service (Developed in partnership with Betradar)
  • Betradar (games available through NSoft’s sales channels)
    • Virtual Football League
    • Virtual Tennis Open
    • Virtual Basketball League


It is NSoft’s mission to provide betshop owners with powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.

By developing our state-of-the-art software solutions we are devoted to creating a business environment which will maximize our customers’ sales opportunities and empower their company to reach new levels of growth. Our ambition is to continue building value for customers, stakeholders and partners. You are more than welcome to join us on the journey. We would be delighted to work with you!

Contact emails:,,

Sector within the industry: betting/gaming software provider

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