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Disparities in Brazilian Gambling Market Expose Socioeconomic Inequities




The Brazilian gambling market is a dynamic and ever-growing industry that attracts individuals from various socioeconomic backgrounds. 

However, a closer analysis of the market by ENV Media reveals significant disparities, highlighting how certain segments of society are overrepresented while others are underrepresented. This article examines the distribution of active real money gamblers across different household brackets in Brazil and sheds light on the underlying socioeconomic inequities that contribute to this phenomenon.


The Overrepresentation of A-Level Households

Comprising only 2.9% of Brazilian households, A-Level households surprisingly make up 12% of the Brazilian gambling market. This overrepresentation raises questions about the factors driving individuals from these households to engage in gambling activities more frequently compared to their counterparts in other socioeconomic groups. 

It suggests that A-level households may have a higher disposable income or a greater inclination towards risk-taking behaviour, making them more prone to participating in gambling activities.


B1-B2 Households are Overrepresented yet Underrepresented

While B1-B2 households constitute 21.8% of the Brazilian population, they make up a striking 40% of active real money gamblers in the country. This disparity indicates that individuals from B1-B2 households are significantly overrepresented in the gambling market compared to their representation in the general population. It implies that this particular socioeconomic group might have easier access to gambling opportunities or possess higher discretionary income, allowing them to participate more actively in the industry.


C1-C2 Households Have Near Representation

In contrast to the overrepresentation of A-level and B1-B2 households, C1-C2 households demonstrate a nearly proportionate presence in the Brazilian gambling market. Comprising 47.4% of the Brazilian population, they account for 48% of active real money gamblers. This alignment between the population distribution and the gambling market participation suggests that individuals from C1-C2 households are engaging in gambling activities in line with their demographic representation.


Socioeconomic Factors at Play

The observed disparities in the Brazilian gambling market can be attributed to several underlying socioeconomic factors. A-level households, characterized by their higher income and potentially greater disposable wealth, may find gambling more accessible due to their financial resources. B1-B2 households, although overrepresented, may face financial constraints that prevent them from participating more actively. However, their higher representation could indicate the allure of gambling as a potential means to improve their economic situation.

The overrepresentation of certain socioeconomic groups in the Brazilian gambling market underscores existing inequalities within the country. It highlights disparities in income distribution, access to disposable income, and opportunities for upward mobility. Such imbalances can perpetuate a cycle of socioeconomic disadvantage, as individuals from lower socioeconomic backgrounds may be lured into gambling as a means to attain financial stability or escape their circumstances, further exacerbating their vulnerability.7JP


Addressing Socioeconomic Inequities

To address the disparities in the Brazilian gambling market and reduce socioeconomic inequities, a multifaceted approach is needed. Firstly, initiatives should focus on enhancing financial literacy and providing support to individuals from lower socioeconomic backgrounds, equipping them with the knowledge and tools to make informed decisions about gambling. 

One aspect that ENV Media has been working hard on pushing through its new casino brand,, is to focus heavily on responsible gambling practices. According to ENV Media’s COO, Shane Hand, it’s of vital importance that any and all brands that enter the Brazilian market have this front of mind.

Previously, we have worked extensively in the Indian gambling market and one thing that become very clear is that it is of utmost importance to safeguard players, especially those who fall into the lower wage earning brackets. These individuals are the most vulnerable to developing unsustainable gambling habits. It’s extremely important that brands considering entering the Brazilain market focus on promoting awareness campaigns and implementing stringent regulations to protect such people


The overrepresentation of A-level and B1-B2 households in the Brazilian gambling market, coupled with the near-representation of C1-C2 households, sheds light on the socioeconomic inequities that persist within the country. 

While A-level households and B1-B2 households are overrepresented, this indicates that certain socioeconomic factors, such as income and accessibility, play a role in shaping gambling behaviours. 

Recognizing and addressing these disparities is crucial to fostering a more equitable society and ensuring that gambling remains a form of entertainment rather than a path to socioeconomic distress for vulnerable individuals.


Login Casino is drawing tickets for Russian Gaming Week!



Login Casino is the media-gambling sponsor of the most anticipated event for all the stakeholders of gaming industry in Russia in 2018 – XII International gambling-entertaining exhibition forum Russian Gaming Week. The event will be held on 7-8 June in Moscow.

Russian Gaming Week is a global platform where the gaming industry “heavyweights” will gather in order to discuss the most important aspects of the sector: betting influence on eSport promotion, gaming zones development in Russian Federation, experience of Russian and foreign casinos, bitcoin and its benefits for gambling, usage of chat-bots in gambling and many other topics.

On this occasion, Login Casino has prepared presents for its readership. The online magazine is drawing two tickets for Russian Gaming Week 2018. Anyone can take part in the draw! In order to do this, one has to register on the landing-page of the magazine. The winner will be determined on June 1. Good luck!

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Yggdrasil partners with Snaitech



Yggdrasil Gaming has further extended its reach in Italy with a deal to provide content to leading Italian gaming operator Snaitech.


The agreement will give Snaitech, leader in betting retail, access to award-winning Yggdrasil titles certified under Italian regulations. Snaitech will receive Yggdrasil’s collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™, enabling the operator to increase and complete its online casino offer.

Yggdrasil CEO Fredrik Elmqvist, said: “To agree a deal with Snaitech, one of the most respected names in European gaming, shows that our approach is being welcomed by both operators and players in Italy.

This partnership with Snaitech is the latest step in Yggdrasil’s ambitious plans for the Italian market.

Snaitech CEO Fabio Schiavolin said: “We always work to offer our customers the best selection of content available. So it is with great pleasure that we are able to add Yggdrasil games to our offering. The new titles, the promotional infrastructure and above all the smart approach of Yggdrasil team, will add a further innovative boost to provide a complete, safe, engaging and entertaining gaming experience to our customers.

Yggdrasil plans to have more than 30 games certified for the Italian market during 2018.

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Australian media groups appeal for gambling ad ban exemptions



Australian media groups are keeping their fingers crossed that the government will listen to their request for some exemptions to the siren-to-siren ban on betting ads.

The Sydney Morning Herald reported that Free TV Australia (FTA), Commercial Radio Australia (CRA) and the Australian Subscription Television and Radio Association (ASTRA) have sought changes to the recently implemented policy aimed at reducing children’s exposure to betting ads.

In its draft code, ASTRA proposes that “low audience” subscription TV channels – like ESPN, ESPN2, and Eurosports – should be allowed to continue airing gambling ads during live sports coverages, since these channels serve only “a small number of highly devoted fans.”

FTA, meanwhile, vowed to “strike the right balance” between protecting children from gambling and upholding the rights of Australians to access live sports broadcasts for free.

While it seeks changes to the gambling ad ban, CRA maintains that the radio industry is serious in ensuring that commercial radio content is aligned with the government’s policy.

Under Australia’s ad ban, television and radio stations are banned from airing gambling promotions during “all live sports broadcasts” between 5:00 a.m. and 8.30 p.m. This takes effect within five minutes before the start of play to five minutes after the game ended.

Anti-gambling advocates and the gambling industry, however, warned the ban will be watered down if the government gives in to the slew of controversial exemptions that the broadcast media is demanding.

The online bookmakers-backed lobby group Responsible Wagering Australia (RWA) warned that the exemptions will pave the way for the airing of at least one gambling ad every two hours during “long-form” sports event, such as cricket. The group is also concerned that the exemptions will exclude lottery companies like Lottoland from the ban.

RWA also raised concern that broadcasters would be able to mention gambling operators in sponsorship statements should the exemptions be granted.

Data showed that the gambling industry spent nearly AUD150 million (US$115 million) on advertisements in 2016. In April, television networks warned that popular Australian sporting codes may no longer be broadcast on free-to-air television as result of the gambling ad.


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