DrawHouse, a new B2B prize draw platform built by the team behind Network Gaming, has launched in the UK, targeting betting operators, media companies and digital platforms looking to add prize draw products.
The company said its platform is “fully managed” and includes compliance, KYC, payments, draw operations and prize fulfilment, designed to let partners launch “in weeks” without the operational and regulatory complexity that has limited wider adoption of prize draw competitions.
Harry Collins, CEO and Founder of DrawHouse, said: “Prize draws are already a large and growing market, but they’ve largely developed outside of traditional operator ecosystems. This isn’t about creating new demand – it’s about capturing revenue that’s already happening elsewhere.” The company cited UK market figures of more than £1.3bn in annual revenue and more than 7 million active players.
DrawHouse also highlighted a “networked liquidity model” that pools prize inventory across partners to offer larger prizes at launch. “Prize draws are a scale game – bigger prizes drive better outcomes,” Collins said. “By connecting partners through a shared network, we’re able to deliver that scale.”
The launch includes the appointment of Jamie Pinner as Chief Commercial Officer. Pinner said: “There’s a clear opportunity for operators to diversify revenue and reach complementary audiences through prize draws. What DrawHouse does well is remove the operational barriers and make the product easy to launch and scale.” DrawHouse said it has secured its first partner and is in discussions with additional operators in the UK and internationally.
