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Copper Box Arena, the Home of eSports, as the Positive effects of gaming are revealed in new study

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Better gyms and leisure surveyed over 2,000 people in the UK, including almost 1,000 gamers, on the benefits of gaming and their perceptions of what a gamer is.

  • 95% underestimate the physical activity and training regimes of pro gamers.

  • 86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.

  • Non-gamers get just 12 minutes more sleep per night than gamers.

  • Over a third of gamers say their attention has improved since starting gaming.

Copper Box Arena on Queen Elizabeth Park in East London celebrated it’s 10 year anniversary this year and is fast becoming the home of eSports in the UK, with a new study revealing the diverse image of gamers and eSports professionals across the country, as well as a host of positive impacts associated with gaming.

The research from Better, operators of the Copper Box Arena, found that 96% of gamers report positive impacts in their day-to-day lives, with benefits including improvements to their attention span (33%), stress relief (50%), a sense of escapism (48%), and improved mental health (30%). For many, gaming allows players to connect with others online and temporarily escape the stresses of the real world, with Copper Box Arena providing a huge platform for the gaming community to share in these benefits.

Copper Box Arena is drawing in avid eSports fans from all over the world, and Stuart Hutchison, General Manager at Copper Box Arena, said: “We’re immensely proud to be part of the emergence of eSports. Copper Box Arena is rapidly becoming the home of eSports in the UK after hosting huge tournaments such as League of Legends, Apex Legends, and Call of Duty: Warzone Global Series Finals already this year.”

86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.

Despite the gaming industry’s rapid growth and the evident benefits of gaming, the study revealed that there is still some way to go to convince non-gamers, with many misconceptions of gaming still prevalent.

Overwhelmingly, 86% of respondents in the UK do not believe that eSports athletes deserve the same recognition and respect as traditional athletes. Furthermore, only one in five respondents viewed eSports as a legitimate form of competitive sport compared to traditional sports like football and rugby, and almost 9 in 10 Brits were unwilling to accept eSports into the Olympics.

Additionally, over half of the UK population (54%) believes gaming can cause some form of social isolation, and three in 10 feel it would encourage poor mental health. While our study showed gamers were actually spending more time outside than non-gamers, Brits still believe gaming would lead to a lack of exercise (58%), an unhealthy lifestyle (47%), and a poor diet (42%).

However, there is a glimmer of hope for eSports enthusiasts, as a quarter of Brits believe that eSports has the potential to attain the same level of popularity as traditional sports in the future, signifying potential growth amongst fans of the industry.

Commenting on the comparison, Nathan David, Head of Foundation at the College of eSports (CoEs), which offers innovative and practice-focused degrees in a range of international eSports business areas, said: “If you speak to any performance athlete, they will tell you that despite the physical aspect of sport and competition being key, the mental and psychological factors are just as important; dealing with stress and performing under pressure are two parallels often referred to.

“I think you will see an attitude change in the perception of eSports over the next 5 to 10 years or so as misconceptions and further understanding of our industry is addressed.”

Non-gamers get just 12 minutes more sleep per night than gamers.

The prevailing stereotype of gamers as isolated, sedentary individuals glued to screens has long persisted. However, the research reveals that gamers actually spend longer on average outside each day than non-gamers. With regards to sleep, over half (56%) of Brits felt gaming would encourage a lack of sleep. However, non-gamers stated they get an average of just under six and a half hours a night, compared to gamers’ six hours and 16 minutes, revealing a minuscule 12-minute difference between the two.

Nathan David said: “We always promote a healthy, balanced lifestyle that includes promoting your wellbeing socially, mentally, and physically. It is undeniable that gaming is almost entirely sedentary, but it is achievable to still be physically and mentally healthy despite playing games. Good sleep/recovery, a balanced diet, and physical activity are necessary in all forms of life, including for esports players or gamers.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Infingame appoints Ernest Lewicki as new Head of Sales to spearhead global expansion

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Infingame, a fast-growing iGaming aggregator, has announced the appointment of Ernest Lewicki as Head of Sales in a significant step to support the company’s global expansion strategy.

Lewicki arrives at Infingame with significant sales leadership and business development experience within the iGaming and Adtech industries, previously heading roles at BETEGY and DATA.BET.

In his new role, Lewicki will be responsible for developing Infingame’s strategic sales plans and expanding the company’s global client base.

His focus will be on leveraging Infingame’s robust product offering to meet the evolving needs of operators and game studios, as well as fostering partnerships that advance the company’s mission to deliver exceptional value and customer service.

Operating within the iGaming space since 2015, Infingame and its content aggregation platform boasts over 12,000 games including slots, live casino games and crash games from renowned industry providers via a single API integration.

Securing Lewicki’s signature underlines Infingame’s intent of becoming a leading aggregator, as the company continues its rapid expansion which has already seen it establish strong presence across Latin America and Europe, with plans to enter Africa upon the horizon.

Ernest Lewicki, Head of Sales at Infingame, said: “I am excited to step into the role of Head of Sales at Infingame. In particular, I am looking forward to leveraging my experience to further strengthen our market position and build lasting relationships with our partners.

“Our goal is to set new standards in the iGaming industry through continuous innovation and client-focused solutions.”

The post Infingame appoints Ernest Lewicki as new Head of Sales to spearhead global expansion appeared first on European Gaming Industry News.

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Registrations up 100% as iGB L!VE consolidates its position as igaming’s fastest growing expo

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The number of industry professionals registering to attend July’s edition of iGB L!VE, the last to be held in Amsterdam prior to its 2025 relocation to London, is more than double that achieved at the same stage of last year’s record-breaking campaign. 

According to the latest data released by Clarion Gaming over 2,000 applications have been received as of 10 May, a figure which underlines iGB L!VE’s status as the global business event which connects the leading igaming affiliates, operators, tech vendors, game providers and suppliers.

Confirming the unprecedented response Portfolio Director Naomi Barton said: “iGB L!VE is already the industry’s fastest growing business event and to be so far ahead of last year’s campaign which culminated in a record unique attendance of 7,299 (+44% y-o-y)  and 14,500 on-site visits is of course massively encouraging.

“There are unparalleled business growth opportunities awaiting iGB L!VE attendees with the show providing free access to in excess of 300 exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is  35% higher than in 2023.

She added: “Each metric that we reference is in positive territory and I am confident that everything is in place for the anticipated 9,000+ iGB L!VE attendees to celebrate the fantastic times enjoyed by everyone in Amsterdam and to look forward to the next exciting chapter opening in London, which of course is the home of igaming.”

The post Registrations up 100% as iGB L!VE consolidates its position as igaming’s fastest growing expo appeared first on European Gaming Industry News.

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Imagine Live Appoints Chief Commercial Officer

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Imagine Live expands its senior leadership team with the appointment of Barry Mahon as CCO.

Imagine Live, the live casino studio provider, today announced that it has expanded its senior leadership team with the immediate appointment of Barry Mahon as Chief Commercial Officer.

In this role, Barry will be responsible for development, business relationships, and revenue management, driving the commercial strategy and contributing to the continued growth of Imagine Live.

Barry has held senior leadership positions in commercial and operational roles in both the land-based casino industry and online. With over 30 years of experience, Barry has worked for operators and platform providers and brings a unique blend of passion, dedication, and vision to Imagine Live. His extensive knowledge of live-streaming casino products is an asset that will help drive Imagine Live’s further growth.

Barry Mahon, CCO, shares his excitement: “Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. This unwavering commitment to our customers will continue to guide our strategies and decisions.

I join Imagine Live at an exciting time in the scale-up and expansion of the business. We are not only opening more live dealer studios but also introducing innovative new live game formats such as Robin The Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield. Our continued focus shall be to deliver a premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development.”

The post Imagine Live Appoints Chief Commercial Officer appeared first on European Gaming Industry News.

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