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PSL Partners with Betway to Launch Betway Premiership

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The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online sports and gaming brand, as the premier division’s new title sponsor.

The premier division of football will now be known as the Betway Premiership.

Chairman of the Premier Soccer League, Dr Irvin Khoza, said: “This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.”

“Football is a fundamental part of South African life. It really is in our blood and has been for generations. We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect of the history of the league, but our vision for the development for its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Betway Africa chief executive Laurence Michel said.

Formally established in 1996, but with roots that go back nearly a century, the Premier Soccer League is indisputably the most popular sporting competition in South Africa, with legendary characters, dearly-loved clubs and rivalries that capture the essence of football and culture in the country.

Michel explained that the Betway Premiership will lean heavily on the legacy and rich history of a football league already entrenched as one of the top ten domestic league competitions in the world and is excited by what the future holds for football in South Africa.

Michel said: “We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past. We also want to enhance the game as it stands today and, most importantly, we want to help build an even better future for the next generation of footballing stars from this country.”

Michel added: “We are so excited by what this partnership will do for football fans in South Africa. As a brand, we are known globally for our sponsorships of the world’s biggest clubs and tournaments and that experience is going to play a huge part in driving the PSL forward.”

This partnership further reaffirms the brand’s commitment to the South African sporting industry. It is the latest addition to an enviable sporting partnership portfolio, which spans across a number of sports, which also includes the world champion Springboks, as well as the Betway SA20.

The post PSL Partners with Betway to Launch Betway Premiership appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Swintt joins the winning legion in Hidden Treasures of Rome

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They say Rome wasn’t built in a day, but in Swintt’s all-new slot sensation, Hidden Treasures of Rome, players’ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.

Played out across an expanded 6×5 reel set that features jewels, crowns and Roman insignia among its unique symbols, Hidden Treasures of Rome differs from other cluster pay slots in that players only need to land eight or more matching icons in any position to start a winning cascade.

When they do, new symbols will descend from above to fill the vacated spaces, with random multipliers also possibly dropping into view to further boost their prizes. Indeed, whenever one or more multipliers appear, all regular wins will be boosted by their combined values – with the maximum multiplier of 500x potentially creating top prizes of up to 5,000x players’ selected stake.

This rewarding bonus mechanic is then kicked up a notch in the game’s Free Spins feature, which can be activated either by landing four or more scatter symbols or by using the “Buy Feature” button to access it directly. In either case, players will be awarded 15 Free Spins, with multipliers now being stored to the right of the reels to boost any future wins that arrive throughout the spins.

In practice, this means that whenever a multiplier win occurs during Free Spins, the combined value of all visible multipliers will be saved and the total amount will then be re-applied when the next multiplier win occurs. This way, any multipliers that are gathered early on can quickly add up to colossal wins in the feature; and landing four more scatters will also add an extra five Free Spins.

David Mann, Chief Executive Officer at Swintt, said: “Get ready to experience the full glory of the Roman Empire in Hidden Treasures of Rome – the new, action-packed tumbling reels slot from Swintt where the maximum payout can shoot up to 5,000x.

“Also boasting an exciting Free Spins feature where all collected bonuses are stored and added to subsequent multiplier wins time and time again, the game has all the makings of an historic classic and we’d really encourage players to give it a spin and join Swintt’s winning legion today!”

The post Swintt joins the winning legion in Hidden Treasures of Rome appeared first on European Gaming Industry News.

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GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth

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To support the growth of our clients in different GEOs, GR8 Tech is happy to release the Visibility Rules – Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. This innovative release underscores GR8 Tech’s commitment to providing tailored solutions that enhance the user experience and Increase payment conversion rates in specific geos to directly enhance overall GGR for Operators.

This strategic upgrade includes the following powerful new filters:

Registration Country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.

Client Original Currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.

User Verification Status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customized experience.

Session Device Agent: Clients can target payment groups specifically set to individual devices, optimizing user interface interactions.

Payment methods appearance can be based on the user parameters, such as: Days past player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Registration country, Verification status, Specific device agent used and Player currencies.

Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and registration country, all within moments. In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Tech’s new features allow for enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agents—simply by creating or extending rules. With the launch of the Visibility Rules – Geo-Specific Filters Extension, GR8 Tech provides a powerful tool to take over the control over the payments UX according to the clients needs.

 

 

 

 

 

 

 

The post GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth appeared first on European Gaming Industry News.

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OLBG bolsters in-house content suite with new slots interview series

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OLBG has ramped up its in-house content production this year with the launch of a new interview series focused on casino, and specifically online slot game development. 

Industry legend Chris Taylor, who has 20 years’ experience in the field, has spearheaded a fun new series which is sure to attract plenty of attention as it delves into some of the most fascinating creative talent and technical feats of recent years, from a wide range of studios. 

Taylor, who joined OLBG just six months ago in April, has been a stalwart of the iGaming industry ever since he started his own slots site back in 2011.

In his new remit as Head of Slots at OLBG, Taylor is not only overseeing all things slots, he’s also bringing the best and brightest names in the industry together for a new series. 

OLBG Slots Series, which began in July 2024, has so far featured the creators of some of the world’s most popular slots games, including Pragmatic Play, Nolimit City, Push Gaming and 4ThePlayer.

High-profile guests to date include Nolimit City head of product Per Lindheimer and Push Gaming studio head Amit Samji, while the super relevant series has gained hundreds of pageviews for flagship OLBG website, OLBG. com.

Shared best practice

“One of the best things about the gaming industry is the willingness to share best practice, because iGaming isn’t just a job for so many of us – it’s a passion,” said Taylor. 

“The stories told so far have also put paid to the outdated view that there is a lack of innovation in online slots, with every company striving to make their mark in a unique way.

“Our slots series aims to bring players one step closer to studios with a chance to understand the process behind what goes into creating some of their favourite games. 

“It even gives casino fans an exclusive sneak peek over what to expect in future,” he added. 

Technology, regulation and game mechanics are all brought to the forefront in this new long-form content, with industry heavyweights Relax Gaming and Print Studios set to appear on the series soon.

Established in 2002, OLBG began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online with UK-licensed operators.

Later, Online Betting Guide became more affectionately known as OLBG, and now provides guides and information covering casino and slots, as well as sports betting.

The Q&A series is a natural progression of OLBG’s internal content strategy in the slots vertical, allowing the business to delve deeper into the latest industry trends and brand insights. 

The post OLBG bolsters in-house content suite with new slots interview series appeared first on European Gaming Industry News.

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