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Taxation, Technology and Online Sports Betting Revolution in the USA




The world of gambling in the United States is an ever-evolving landscape where millions of American adults seek their fortunes yearly. Beyond the thrill of winning, a complex web of regulations, taxation and technological advancements shapes the gambling experience.

Taxation of Gambling Winnings in the USA

Gambling in the United States is not just about luck; tax implications are involved. The U.S. Internal Revenue Service (IRS) ensures it gets a slice of your gambling success. If you strike it big, the payer will withhold 24% of your winnings before handing them to you. This withholding is mandatory for certain winnings and is reported to the IRS with Form W-G2, which records the transaction.

But here’s a glimmer of hope for gamblers – you can deduct gambling losses from your taxes if you itemize your deductions. However, there’s a catch: you can only deduct losses up to the total amount of your reported winnings and you must provide official documents to support your claims.

It’s worth noting that not all gambling winnings are treated equally. Slot machines and bingo, categorized as games of chance, are subject to the 24% withholding tax. In contrast, table games like blackjack and craps, considered skill-based games, do not have immediate tax withholding. Nevertheless, players are still obligated to report their earnings when filing taxes.

Adding another layer to the taxation puzzle, some states require you to declare your gambling winnings. Most states tax all income generated within their borders, making it essential for winners to adhere to state-specific regulations.

The Rise of Gambling Technology in 2023

The taxation of gambling winnings at the top online casinos in the USA sets the financial backdrop for the evolving gambling landscape. As players navigate the complexities of IRS regulations and state-specific requirements, the rise of gambling technology in 2023 ushers in a new era of immersive and secure gaming experiences.

In recent years, technology has been a game-changer in the gambling industry, transforming how people engage with games of chance. Here are some of the key technological advancements reshaping the gambling landscape:

  • Virtual Reality (V.R.) and Augmented Reality (A.R.): These technologies bridge the gap between physical and online gambling experiences. V.R. offers immersive gameplay, enabling players to interact with the casino environment. You can now spin slot wheels, toss chips in blackjack and even see fellow players at the poker table, all from the comfort of your home.
  • Live Dealer Casinos: Live dealer casinos elevate the online gambling experience by providing real-time interactions with professional dealers. This innovation adds authenticity and engagement, making players feel at a physical casino, all from the comfort of their homes.
  • Facial Recognition and Protection: Facial recognition technology is entering the gambling industry, simplifying identity verification and enhancing security. From logging in to confirming deposits, facial recognition streamlines processes without compromising safety.
  • Predictive Data Modeling: Predictive analytics is becoming increasingly sophisticated in gambling. Casinos now use data to understand players’ preferences, tailor experiences and optimize efficiency, resulting in more personalized and efficient services.
  • No Wagering Casinos: No-wagering casinos are on the rise, allowing players to experience the latest gambling technology without the risk of losing their initial deposits. These casinos focus on gaining player loyalty rather than just an initial financial transaction.

Online Sports Betting in Kentucky

In the gambling landscape of the USA, a significant development has occurred in Kentucky. As of September 28, 2022, online sportsbooks can legally accept bets in the state, opening up a new frontier for gambling enthusiasts.

Five licensed online sportsbooks have already started accepting registrations in Kentucky, with three more licensees preparing to launch soon. This provides Kentucky residents with eight options for online sports betting. To participate, individuals must register with their chosen sportsbooks, a simple process that involves identity verification. The minimum age for sports betting in Kentucky is 18, although some sportsbooks may set a higher age requirement.

Looking Ahead

The future of gambling in the United States holds exciting possibilities. With technology continuing to shape the industry and more states considering legalizing various forms of gambling, the landscape is evolving rapidly.

Whether you’re a seasoned gambler or just someone intrigued by the industry’s developments, it’s an exciting time to keep an eye on what’s next in American gambling. Stay tuned for further updates on this ever-changing landscape.

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports



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  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports


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Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender



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Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.


The post Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender appeared first on European Gaming Industry News.

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MERKUR Community support England Hockey’s Olympic Legacy vision



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The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”


The post MERKUR Community support England Hockey’s Olympic Legacy vision appeared first on European Gaming Industry News.

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