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Trinity Gaming India Signs Deal with Everdome to Build Web3 Adoption in India

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Trinity Gaming India and EmChain to earmark land on virtual Mars to content creators, eSports organizations, brands and companies

Trinity Gaming India, a gaming content and marketing company with access to over 40 million gamers, has partnered with Everdome, a leading hyper-realistic metaverse giant, to build the first virtual Mars community.

The company aims to develop and accelerate the Indian gaming community to transition from Web2 to Web3. With this partnership, Trinity Gaming will activate the Indian gaming community towards the metaverse phase.

Trinity Gaming India will gain access to real estate on the virtual Mars and allocate space to content creators, eSports organizations, brands and companies. This will enable trade of the virtual assets and create more freedom in the play-to-earn (P2E), Web3, Crypto and NFT gaming sectors to boost their immersive experiences.

Trinity Gaming India has collaborated with blockchain-based firm EmChain FZE towards this partnership. As part of the deal, Trinity Gaming India and EmChain will train, mentor and provide revenue streams for approximately 40 million captive gamers and creators in the web3 and blockchain sector.

Emchain will ensure the development and mentorship of the content creators to help them pick pace with the technical framework of the global gaming community. The content creators will be able to engage with their audience on a deeper level, attach and grow their brand within a premium quality metaverse setting, leverage the upcoming marketplace as a location for any in-world transaction or simply create a virtual home.

Launched at the beginning of 2022, Everdome has swiftly built a community of over 500,000 supporters and circa 90,000+ unique wallets holding $DOME, the utility token, along with a series of digital land auctions with 98% sell-out and ten significant partnerships that concluded with an excellent trust score of 90/100.

“The Indian gaming community in the Web3 environment is expanding in leaps and bounds,” the founder and Chief Operating Officer for Trinity Gaming India, Shivam Rao (pictured), said. “This development will provide Indian gaming content creators with a first-of-its-kind opportunity. Under the aegis of Emchain and Everdome’s expertise, we at Trinity Gaming India strive to equip Indian game developers with globally-recognized technical know-how to create a truly immersive gaming experience.”

“Everdome is all about making extraordinary metaverse experiences more widely accessible,” the Chief Growth Officer for Everdome, Artur Kaczmarczyk, said. “Our partnership with Emchain and its network of content creators helps us in our mission to reach new audiences with our metaverse experience, not just in terms of a South Asian and Indian audience, but also a brand-new direct engagement with a thriving gaming community. I am delighted to join forces with Emchain as Everdome takes another step towards our goal of building a thriving, truly worldwide community of metaverse explorers.”

“Metaverse and the gaming industry are a perfect match,” the Chief Executive Officer for Emchain, Towqeer Gilkar, said. “The metaverse provides a new level of interactivity, community building and earning potential for gamers. At one go, it offers the game developers a new platform to create and release more immersive and exciting games. The future of gaming is in the metaverse and the possibilities are endless.”

In this hyper-realistic metaverse, the content creators can use their land to build virtual boot camps. These can be a replica of their existing boot camp or something with their imagination that is impossible in real life. They can have streaming rooms, play areas, lounges, display areas, an art gallery, a common area, a theatre/screening room, production studios and so on inside the boot camp. They will invite their fans/other gaming creators and create content.

Monetization will be done through:

* Ticketing to enter the metaverse

* Buying creators NFT

* Brand collaborations in virtual space

* Playing games with fans

* Watching movies in virtual space

* Content shoots in the metaverse

* Playing eSports

* Content IPs

* Fan meet-ups

Trinity Gaming India is confident about the initiative that will shoot development and acceleration to help the Indian gaming community to transition from Web2 to Web3. It will help Trinity Gaming India to activate the Indian gaming community towards the metaverse phase.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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