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Cross Party Committee calls for Betting Tax Reforms
Poland’s Ministry of Finance is under pressure from Members of Parliament to review how gambling tax is structured in the country. A cross-party committee has expressed concern over the current legislation and is looking to rekindle the licensed bookmaking sector of the economy. They want to see more income generated but believe the current taxation system is repressing growth in the industry.
The cross-party committee is compiled of members of Sejm. Sejm is the lower house of the national legislature of Poland. The committee represents Polish consumers and entrepreneurship. It has submitted a proposal calling on the Ministry of Finance to “abandon the 12% turnover tax applied to sports betting”.
The committee wants the country to adopt the tax system favoured by most EU member states. The standard system applied across the EU to tax gambling services is based on Gross Gambling Revenue (GGR). Poland’s current system is on total turnover.
The European Betting and Gambling Association are supportive of the move, and in a statement on their website, Martin Haijer, Secretary-General, said, “EGBA welcomes the ongoing discussions on the future of Poland’s online gambling regulation and supports changes to the tax base for online sports betting. The current turnover tax is punitively high and not conducive to a viable online gambling market that meets the needs and expectations of Polish players. Poland is a large gambling market and has a great love for sports, and a sensible GGR-based tax would be an incentive for virtually all Polish players to play with regulated websites and for more of Europe’s betting companies, including EGBA members, to consider applying for an online sports betting license. These companies would not only support Polish sports through sponsorships and other revenues, but also pay gaming taxes and contribute to a more viable market which is attractive to Polish bettors and offers them a safe and regulated environment to play in.”
Between 2011 and 2016, a liberalised online gambling market operated for betting and online casinos in Poland. However, following the election of Andrzej Duda’s PiS (Law and Justice Party) to Government, the sector was radically overhauled. As a result, the Treasury was sanctioned to implement radical reforms to Poland’s gambling codes. This led to the remodelling of the makeup of the market in 2017. The changes included the imposition of a 12% turnover tax across all the gambling verticals in the sports betting market. As a result, the activities of online casino gaming were restricted and the domain of the state monopoly in the sector, Totalizator Sportowy, was limited.
The changes in the legislation post-2017 required all licensed operators to have a physical presence in Poland and for the companies to log databases of their players with the Ministry of Finance. This led to many international operators, including William Hill, Olympic Entertainment Group, Bwin and bet365, ceasing to operate in Poland.
The Sejm Committee regards these reforms as regressive compared to other European nations and has urged the Ministry to reconsider its tax policies. The Polish sportsbook trade association, called the PIGBRiB, has previously lobbied the Government. The Sejm Committee has recommended that the Government implement the recommendation of taxing sportsbook activities on GGR and not turnover. The advice is to introduce a flat 22% rate of taxation on sportsbook GGR.
Members of the Sejm Committee are drawn from across the political spectrum. Poland is one of only six European nations that tax betting based on turnover, not GGR. The committee members believe that the current regime suppresses the potential tax-earning income of the sector. The EGBA has carried out independent calculations that show Poland’s 12% turnover tax is equivalent to around a 65% GGR tax rate. This means that, by comparison, Poland has one of the highest online sports betting taxes in the EU.
There was also a question by the committee as to whether the size of the market could be accurately calculated, given that the current data is based on taxed income and not gross proceeds.

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Veteran Marketer Charles Kaplan Takes on CMO Role at Stats Perform
Stats Perform, the sports industry’s leading provider of AI technology, live data and insights, announced that tech marketing veteran Charles Kaplan has been appointed as Chief Marketing Officer (CMO), effective April 21, 2025. In this role, Mr. Kaplan will lead the Company’s marketing capabilities, in addition to its Opta data insights and editorial services. He will also manage Stats Perform’s sports news teams and the Opta Content Agency, which provides data-led features, compelling storytelling and creative campaign support to help sports organizations, brands and media outlets engage fans and grow their audiences.
Mr. Kaplan brings nearly 25 years of marketing, product management, and revenue growth expertise to Stats Perform, with a strong track record of driving business expansion and market leadership on a global scale. He most recently served as Chief Product and Marketing Officer at Wynshop, where he helped launch the company on a path to becoming the leading provider of digital commerce and fulfillment solutions for local store-based retailers. Previously, Mr. Kaplan held leadership roles at Mi9 Retail, including Chief Revenue Officer and Chief Marketing Officer, where he directed go-to-market strategy, revenue generation, and business growth. Earlier in his career, he gained extensive experience in international marketing, business development and product management through leadership roles at MicroStrategy, Lexmark Enterprise Software, and Brainware. Mr. Kaplan received a Bachelor of Arts in Psychology from Vanderbilt University and an MBA from the University of Virginia’s Darden School of Business.
Carl Mergele, Chief Executive Officer, said, “A dynamic company like Stats Perform requires equally dynamic and forward-looking thinking with its marketing, and Charles is the ideal fit to lead our marketing function. His unique skillset makes him a valuable overall addition to the Stats Perform management team as we continue to execute on our growth strategy and revolutionize the way sports are viewed. Coming off our most successful year yet, we are excited to benefit from Charles’ leadership and marketing prowess and build on the momentum generated in the first quarter of 2025.”
“I am thrilled to be joining the Stats Perform team at such a critical time in the company’s history,” said Mr. Kaplan. “I have long admired Stats Perform for its unmatched depth and breadth of data, AI, sports research, news and video content capabilities that have effectively shaped – and transformed – the sports technology and data industry. I look forward to working closely with the executive team as we meet the rapidly growing demand for in-depth sports insights and data-driven content, delivering comprehensive and real-time AI-powered solutions and performance analytics to enhance understanding, prediction, and fan engagement in sports.”
The post Veteran Marketer Charles Kaplan Takes on CMO Role at Stats Perform appeared first on European Gaming Industry News.
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Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio
Fennica Gaming is set to challenge the gaming industry with its latest strategic business transfer. The company has integrated a renowned Finnish game studio, bringing onboard +200 game IP’s and 50 creative game development professionals. This move intensifies Fennica’s position as a strong Games as a Service content provider within regulated markets.
The integration of Veikkaus Game Studio to Fennica Gaming significantly enhances Fennica Gaming’s existing game development network, Game Family, renowned for its exceptional combination of mobile gaming and money gaming expertise. With this new addition of decades-long experience in money gaming, Fennica Gaming is specialising stronger in localising international gaming experiences to international customers. This strategic expansion supports customer-centric game development, boosts competitiveness in both Finnish and international markets, and promotes efficient scaling.
“This integration of a renowned Game Studio is a strategic move to meet the increasing demand for localized content. We are now merging a fantastic heritage of creating localized content across different gaming verticals, which has dominated the market share in Finland. This positions us for international success and strengthens our ability to deliver tailored gaming experiences to diverse markets. This move is also a continuum of the work initiated with our new advisor to the board of directors, Mr. Simon Hammon, further solidifying our commitment to excellence and innovation,” said Jonas Reuter, Chairman of the Fennica Gaming Board of Directors.
“This opens up even better opportunities for Fennica’s organic growth and long-term development. With this change, we incorporate over 200 game IP’s and we grow from 20 to 70 Fennicans, maximizing the value for all customers across all markets on three continents where our games are currently live. This expansion is a genuine possibility to create great games in our Gaming Universe and to meet the diverse needs of different players in various markets better than ever before. This also enables us to meet various regulatory requirements and become an even better business partner internationally,” said Timo Kiiskinen, Managing Director of Fennica Gaming.
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Ladbrokes Announces Support for LFC Foundation’s Fundraising Drive
LFC Foundation plans to further increase its fundraising efforts and support 500,000 people a season by 2030. Now, Liverpool FC’s official betting partner Ladbrokes has announced its support for the foundation’s fundraising drive.
Ladbrokes, owned by Entain, will place a £100 accumulator charity bet for every remaining Premier League round of fixtures in 2024-25 – with a view to continue next season – starting with the Merseyside derby at Anfield on April 2.
All winnings from Ladbrokes’ charity bets will be donated to LFC Foundation at the end of the season, helping fund important programmes across several areas of impact, including health, learning and employability. On the occasions that the accumulator bets are unsuccessful, LFC Foundation will receive the value of the £100 stake as a donation.
In 2023-24, the Reds’ official charity supported more than 127,000 people and generated £92 million of social value to the Liverpool City Region, taking the total over the last four years to an impressive £284.48 million, including just under £30 million directly into the local economy. Last season for every £1 invested, LFC Foundation was able to generate a return of £13.70 back into the community.
Earlier this year, LFC Foundation launched its new long-term strategy, with the target of doubling funding and supporting more than half a million people across the Liverpool City Region and beyond by 2030.
Matt Parish, chief executive of LFC Foundation, said: “We are grateful to Ladbrokes for their support. These proceeds will go towards supporting vital programmes that help hundreds of thousands across the Liverpool City Region.
“The foundation recently launched an ambitious new strategy with the aim of supporting 500,000 people by 2030. The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference.
“With Ladbrokes’ support, we can continue to tackle social inequalities facing our communities and deliver measurable, life-changing programmes in our local communities and beyond.”
Gemma Bell, head of sponsorship at Ladbrokes, said: “We’re really happy to support LFC Foundation’s drive to double their donations. By placing these charity bets on our own behalf, we’re combining our passion for football with a meaningful commitment to give back and contributing to the foundation’s efforts to increase its impact and support more people.”
The post Ladbrokes Announces Support for LFC Foundation’s Fundraising Drive appeared first on European Gaming Industry News.
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