Deal gives NOVOMATIC’s digital unit a direct B2C foothold in the Czech Republic, pending regulatory approvals.
Greentube has agreed to acquire Czech online sportsbook and casino operator Kingsbet CZ, moving into the country’s B2C online gaming market. The transaction is a 100% acquisition and is subject to conditions including regulatory approvals.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, said the deal supports its strategy to expand across regulated European markets.
The company pointed to the scale of the local opportunity, citing official data from the Czech Ministry of Finance that puts 2025 total market value (GGR in CZK) at 68 billion (EUR 2.7 billion), with online gambling accounting for 59.2% of total GGR.
Ronald van den Brink, CCO of Greentube, said: “Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”
David Vaněk, CEO of Kingsbet, added: “We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”
