Latest News
UK BGC Calls for “Level Playing Field” as Government Considers Roadmap Out of Lockdown

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The UK Betting and Gaming Council (BGC) has called for a level playing field as the Government considers the roadmap out of lockdown. BGC urged that betting shops and casinos must be allowed to reopen at the same time as other similar businesses once the country is given the green light to safely emerge from lockdown.
BGC members and their employees have been supporting the national effort against Covid-19 and are continuing to do so, with members offering their venues as test and vaccination centres and employees volunteering to support the vaccine rollout.
The BGC has said that its members – which employ 44,000 people in betting shops and casinos – are ready to support the economic recovery and must be given the same opportunities to reopen as other parts of the economy. For betting shops, that means reopening in line with other non-essential retailers; and for casinos, hospitality venues such as pubs and restaurants.
Michael Dugher, chief executive of BGC, said: “The pace at which the vaccine is being rolled out across the UK has been hugely impressive. Britain is at the forefront of this global effort thanks to the hard work of NHS teams and volunteers up and down the country. UK Government Ministers also deserve credit for the success of this roll out and for the support it has given to businesses throughout the pandemic. The past year has been a torrid time for businesses and government support has been a lifeline for many.
“As the vaccine roll out continues and the country begins to emerge from lockdown, it is important that businesses are able to plan effectively for reopening. Ministers must be clear from the outset what the next few months will look like and there should be a consistent approach across the sectors.
“Betting shops must be allowed to reopen alongside other non-essential retail. Last summer, when most betting shops were able to open, they showed that they have best-in-class anti-covid measures compared to any other part of the high street to protect customers and staff. It is vital that ministers allow them to play their part in stimulating the high street, along with other non-essential retailers.
“Likewise, casinos are eager to help Britain get back on its feet. The night-time economy has taken a hammering during the pandemic and draconian restrictions, including the 10pm curfew, have made a difficult situation more desperate for many businesses. Ministers must allow casinos to reopen at the same time as other hospitality businesses including pubs and they must scrap the curfew. It didn’t work last summer and it won’t work now.
“There will be no let-up in our commitment to safety, but we need the economy to open up again – not least if we are to revive the country’s tax take and fund vital public services like the NHS. But the thousands of people employed in betting shops and casinos deserve nothing less than a level playing field, so that everyone gets the same opportunities to recover.”
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SYNOT Games Enters into Strategic Partnership with Casino Admiral
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SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.
The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.
This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”
Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”
Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.
As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.
The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.
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BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney
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Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.
BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.
Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.
The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:
• Knowing members, visitors and staff
• Monitoring behaviour and transactions to detect anomalies
• Reporting to AUSTRAC
• Securely storing compliance records for seven years.
This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.
“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.
The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.
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HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
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