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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ adsReading Time: 3 minutes

 

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu™ is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty’s range of seamless ad solutions. In-Menu™ enhances a highly innovative product suite that also includes Adverty’s current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu™ ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu™ ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play™ ad placements, our complementary In-Menu™ offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu™ offering is expected to increase the demand for In-Play™ and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu™ inventory by early 2021 at the latest. Adverty also plans to include the In-Menu™ ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play™ and In-Menu™ experience is available at the link below:

[youtube https://www.youtube.com/watch?v=N7X5M5lMVeM?feature=oembed&w=740&h=416]


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BETBY Press Release for Publication

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Betby, a premium sportsbook supplier, will be restoring its busy routine of travelling to international expos with its team of experts attending SiGMA Asia, in Manila, on June 3-5.

Considered as one of the biggest igaming gatherings in the Asian part of the world, Betby will be showcasing its premium sportsbook solution and products, including its proprietary Betby Games esports feed, and AI-based sportsbook tools under the umbrella of “AI Labs”.

Kirill Nekrasov, Head of Betby Games, will also be joining a panel of leading experts discussing in detail the growth of the eSports market. Together with his peers Nekrasov will also be discussing the inclusion of eSports in major sporting events, how it aids the diversification of revenue streams for operators and the potential implications for gambling sectors.

Betby will be showcasing its products alongside its ground-breaking solution for the Asian continent on June 3-5 welcoming all visitors at Stand B804.

The post BETBY Press Release for Publication appeared first on European Gaming Industry News.

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QTech Games hosts SiGMA Asia Invitational Charity Golf Day; support local orphanages in Philippines

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QTech Games and Song88, two powerhouses of the emerging markets and Asia-facing landscape, have renewed their support for the SiGMA Asia Invitational Golf Day, a popular charity event that kick-starts the influential iGaming summit which runs from 3-5 June in Manila.

Having hosted the inaugural event last year to universal acclaim, this golf day not only lifts the curtain on one of the sector’s best-attended C-Suite conferences, but also raises vital funds for a broad spectrum of good local causes throughout the Philippines at a challenging economic time.

In 2023, The event donated over $20,000 (1million PHP) through the SiGMA Foundation to help people in need – and could not have been done without the support of renowned suppliers like Aviatrix, Blueprint Gaming, Continent 8, Naga Games, Dragoon Soft and Habanero, who came together with QTech Games and Song88 to raise the much-needed monies. Now, QTech Games and Song88, alongside their partners, are aiming to match and surpass that total for the SiGMA Foundation at this year’s renewal, which will again be held on the opening morning of SiGMA Asia at the magnificent Club Intramuros Golf Course, where jaw-dropping cityscape views intersect with a stunning layout which is carved out around the historic ancient walls of Manila.

In recent months, QTech Games’ videography team has visited the Jose Depiro Formation Center, run by the inspirational missionary priest Joseph Cremona, who is doing such great work to deliver health, housing and education for local low or no-income families and their children. As chronicled in this short video, last year’s funds have already been put towards building two new houses as part of an effort to improve local accommodation and create a hub where its beneficiaries can find security, schooling and an environment in which they can thrive. As part of this ongoing charitable initiative, monies have also been donated to extend an existing concert hall and provide quality new instruments with which promising young musicians can help foster an inspirational and cohesive community for the future.

The golf day will again be organized and held in partnership with Song88, the rising-star sportsbook taking the Far East by storm with a wide variety of sports, exciting player-orientated markets and the latest betting features. Song88 has quickly become one of Asia’s most popular new sportsbooks, painstakingly designed for the demands of Asian customers.

For its part, QTech Games continues to lead the way across developing territories worldwide, thanks to its ever-expanding reach, proprietary gaming tools and services, 24/7 support, and advanced AI technology which combine to bolster its partners’ offerings and elevate the customer experience. QTech Games is setting the gold standard, redefining the future of the online casino industry, with effortless distribution from its definitive one-stop-shop approach for online casino operators, underscored by 80+ providers, over 5,000 casino games and 1,000+ live tables, and counting.

Priest Joseph Cremona said: “We initially set up a music school to help children who would otherwise be idle on the roads, helping to give them a direction in life and develop their talents. Now, though, with the help of the SiGMA Foundation, we are doing so much more in the local community and it’s fantastic to see QTech Games and Song88 taking a real interest beyond their helpful donation and pledging to do more again this year. I am of the mindset that you give the rod, not the fish. No-one here wants to live on handouts, they only want the tools and the chance to work their own way out of poverty and provide a better, more sustainable future for current and coming generations.”

The leadership team at QTech Games and Song88 commented: “We’re really looking forward to welcoming friends old and new back to our charity golf day which, of course, doubles as a fantastic networking event and an important platform for local children’s causes. It’s a fun and relaxed way to start the show for our partners and peers, and we plan to hold more of these clubbable get-togethers at forthcoming industry summits.”

“Priest Joseph has been an inspirational figure here over the past 20 years, and our shared vision is to establish a safe sanctuary that promotes health and education to define more promising pathways for local children’s futures. We will continue to work in lockstep with SiGMA and Song88 to create a closer connection around similar charitable efforts which combine business with the pleasure of giving. This industry Invitational always pays fitting testimony to the spirit and camaraderie of the iGaming sector.”

SiGMA Asia added: “Asia’s iGaming pulse beats fastest in Manila. And this June we’re gathering the best in business: from decision-making government officials to an impressive C-suite of industry heavyweights and even some celebrity influencers. SiGMA Asia is leading the charge for change – and charitable projects like this golf day are just the start of how we are returning value to the local communities in which we operate.”

The post QTech Games hosts SiGMA Asia Invitational Charity Golf Day; support local orphanages in Philippines appeared first on European Gaming Industry News.

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REEVO Partners with OnlineCasinoReports to Enhance Online Gaming Discovery Experience

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REEVO has announced a strategic partnership with OnlineCasinoReports, the premier global guide for players seeking top-tier online casinos and gambling platforms.

OnlineCasinoReports is renowned for its meticulous evaluations and expert insights, providing players worldwide with comprehensive reviews to assist in finding premier online gaming destinations. Through a meticulous in-house review process and valuable player feedback, their seasoned experts assess and rank various online casinos, poker rooms, bingo venues, Esports, and sports betting sites. Covering all aspects of the gaming experience, including game selection, unique features, banking options, and customer support, Online Casino Reports ensures players make informed decisions.

The partnership between REEVO and OnlineCasinoReports aims to enhance the online gaming discovery process by providing users with access to a curated selection of premier gaming platforms. By leveraging REEVO’s innovative B2B platform and Online Casino Reports’ expertise, this collaboration will streamline the search for top-notch gaming experiences.

“We are excited to collaborate with OnlineCasinoReports to deliver enhanced gaming discovery experiences,” said Daniel Cuc, Head of Account Management at REEVO“Together, we aim to empower players worldwide with the tools they need to discover the best online gaming destinations.”

Online Casino Reports shares in the excitement, recognizing the opportunity to expand their reach and provide greater value to players. “I couldn’t be more excited about our new partnership with REEVO. Their dedication to crafting quality games that lead the industry in player experience perfectly aligns with our mission at OnlineCasinoReports Network. Bringing REEVO’s high standard of gaming to our site’s visitors is a proud moment for us. This collaboration is a testament to our ongoing commitment to excellence and innovation in the world of online gaming. Together with REEVO, we’re set to elevate the gaming experience for our audience to new heights.” – Oren Arzoni, Director at House Tech Ads Ltd.at Online Casino Reports.

The post REEVO Partners with OnlineCasinoReports to Enhance Online Gaming Discovery Experience appeared first on European Gaming Industry News.

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