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Games Global signs exclusive partnership with UFC to produce unique branded slots

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Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organisation, for the development of branded content influenced by the popular sports brand.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first title scheduled for release and ready for a global rollout in July of this year, following an exclusive soft launch in May.

UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.

As UFC has a similar target audience to Games Global, the deal provides many great partnership opportunities including the ability to collaborate on new game titles with the goal of allowing both parties to recruit new players and fans. UFC will promote and support the launch of the games via its global marketing ecosystem.

Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, SVP of Licencing at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

The post Games Global signs exclusive partnership with UFC to produce unique branded slots appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Slotmill live with ComeOn Group

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Slotmill is pleased to announce the launch of its award-winning casino games across ComeOn Group’s portfolio of brands under the Swedish licence. The first batch of Slotmill games was launched earlier in the month and there will be a sequential roll-out of the full Slotmill game portfolio to enrich the player experience of ComeOn’s brand in the Swedish market. ComeOn Group was established in 2008 and is one of the largest, tier 1 online operators in Sweden and their services are powered by their proprietary platform across sports and casino, offering their customers best in class entertainment experiences.

Andreas Ternström, Chief Commercial Officer at Slotmill commented;

”We are extremely proud that ComeOn has chosen to add Slotmill as a trusted supplier. ComeOn has a strong market position and are known for innovation, social responsibility and for providing the best possible player experience.”

Greg Kett, Director of Casino at ComeOn continued;

“We are thrilled over the partnership with Slotmill in particular as their focus on quality and innovation resonates perfectly with that of ComeOn. Slotmill has a solid reputation for providing fun and exciting games which we are convinced will be well received by our player base.”

The post Slotmill live with ComeOn Group appeared first on European Gaming Industry News.

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Embark on a Babylonian journey in Law of Gilgamesh by Elysium Studios

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Having already raised the bar in terms of what players can expect from an online casino game, this month Elysium Studios – Driven by Swintt are back with an almighty bang for what promises to be one of their most ambitious slot adventures to date in Law of Gilgamesh.

Taking players on a majestic journey through ancient Mesopotamia, Law of Gilgamesh is an exciting cluster pays slot that boasts cascading reels and maximum wins of up to 10,188.50 x the bet. Unique symbols to appear in the game include relics from the Sumerian kingdom like stone lions, rams and bulls plus the goddess Ishtar, the warrior Enkidu and the fabled king Gilgamesh himself.

Each of these last three legendary figures has the power to rain down special modifiers on the reels if enough matching symbols are collected to trigger their unique ability. Gilgamesh will add wilds to random reel positions, Enkidu will slash and remove a huge “X” of symbols and Ishtar will destroy all low value symbols and replace them with high value ones, each starting a new re-spin.

Should players be fortunate enough to land three or more free spins icons, not only will they receive a minimum of 7 Free Spins, but each spin will also begin with the one of those aforementioned abilities activated. On top of that, if they trigger another power in the same spin, their multiplier will increase by one and they can also land extra free spins to prolong the feature.

Equally as epic, if players can successfully collect three or more scatter symbols during the base game, they’ll be given the opportunity to climb the awe-inspiring Tower of Babel in the Tower Bonus. Here they’ll be prompted to select a door to reveal either a prize multiplier or an arrow that’ll move them one floor higher, with bigger and better rewards available the further they climb!

David Mann, Chief Executive Officer at Swintt, said: “Make no mistake about it, Law of Gilgamesh is a hugely ambitious entry in the Swintt’s Elysium Studios catalogue. Featuring breath-taking visuals, engaging features and a cascading reels mechanic that’ll keep players coming back for more, the game really will be an epic addition to any operator’s line-up.”

The post Embark on a Babylonian journey in Law of Gilgamesh by Elysium Studios appeared first on European Gaming Industry News.

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Homa appoints Devin Radford as VP of Business Development

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Homa, a global mobile game publisher, is pleased to announce the appointment of Devin Radford as its new VP of Business Development. With 18 years of experience in business development in key companies in the video game, entertainment, and mobile advertising industries, Devin is set to make significant contributions at Homa.

Devin arrives at Homa after a successful 3.5-year tenure at OneTeam Partners where he served as SVP of Games leading the video game licensing business across 8 professional sports players associations, including NFLPA, MLBPA, MLSPA, NWSLPA, WNBPA, and more. Before that, he spent 8 years in executive Business Development roles at The Walt Disney Company and Twentieth Century Fox’s game division, FoxNext. During his time at Twentieth Century Fox/FoxNext, Devin served as VP of Business Development contributing to a licensed games portfolio that generated over $1b in total revenue by establishing partnerships with best-in-class developers for games like Avatar: Frontiers of Pandora, Family Guy: The Quest for Stuff, and Animation Throwdown: The Quest for Cards. Furthermore, Devin played a key role in transforming Fox’s video game business from licensed games to becoming a leader in original game development and publishing culminating in the release of Marvel Strike Force.

With his extensive expertise and proven track record, Devin will enhance and strengthen Homa’s game developer ecosystem. He will spearhead the development and execution of strategic partnerships, collaborating with world-class studios to support Homa’s mission of developing enduring games enjoyed by millions. He will also define and manage a dynamic pipeline to secure global mobile gaming publishing deals and forge new alliances with leading studios, working closely with the Product Strategy and Corporate Development teams, among others.

In the words of Henry Lowenfels, President and CBO at Homa: “We are building something massive here at Homa, and it starts with strategic partnerships and a world-class studio ecosystem. We’re excited to welcome Devin to the team and leverage his strong network and expertise to continue growing our business”.

“I’m truly excited to join Homa at this pivotal moment in its growth trajectory and to collaborate with such a seasoned team. I look forward to connecting with the best studios that can contribute to Homa’s mission of providing audiences with amazing gaming experiences,” added Devin Radford, VP of Business Development at Homa.

The post Homa appoints Devin Radford as VP of Business Development appeared first on European Gaming Industry News.

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