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Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

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Sportsbet.io redefine match day activations at-home, with new virtual VIP experiences for Southampton FC
Sportsbet.io redefine match day activations at-home, with new virtual VIP experiences for Southampton FCReading Time: 2 minutes

 

As part of their club partnerships with Southampton FC, cryptocurrency sportsbook Sportsbet.io have created a new VIP experience that uses virtual reality (VR) technology to recreate the magic of matchday, at home.

The creative concept aims to leverage Sportsbet.io’s matchday rights with the Saints to educate and engage football fans on cryptocurrency. As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to build their own unique VIP experience, from a stadium tour with a club legend to a front-row seat at the training ground.

Sportsbet.io are using their football partnerships to redefine the fan experience by combining cutting-edge technology with their cryptocurrency expertise, delivering exclusive experiences that reward Southampton’s large global fanbase and Sportsbet.io customers. The initiative is a demonstration of Sportsbet.io’s constant drive to innovate and the sportsbook believe that the role of cryptocurrency in sport is only going to increase.

The first Virtual Reality experience was delivered in December 2020 ahead of Southampton FC’s home fixture against Manchester City, and featured a tour of St Mary’s stadium with Saints legends Franny Benali and Matthew Le Tisser, as well as a penalty masterclass with Le Tissier. More activity is due throughout 2021, with the potential to further expand the experiences on offer across their club sponsorships.

Tim Heath, Founder of the Coingaming Group, said: “We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin. We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”

The initiative was developed by Sportsbet.io’s creative and PR agency Fuse in response to the Covid-19 pandemic, working as a digital solution to activating matchday rights in a behind-closed-doors environment. Production of the 360 live content and immersive storytelling was delivered by award winning VR & AR agency East City Films. The content is delivered to influencers using the Pico neo2 headset by Pico Interactive, who specialise in providing VR solutions for business in the USA, Canada, Europe, Africa, and Asia.

Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team. The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bacta to host Social Responsibility Exchange in November

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Bacta will host its annual Social Responsibility Exchange at the County Hall in London on Thursday 22nd November, the trade body announced today. The event will provide members with an opportunity to share best practice tactics and strategies around Social Responsibility.

The event will be introduced by Elizabeth Speech, chair of bacta’s Social Responsibility Committee. YGAM and GamCare will also be speaking at the event alongside Social Responsibility updates from the Gambling Commission.

Bacta Membership, SR and Compliance Manager Russell Edge said: “Our Social Responsibility Exchange will allow members to hear crucial updates on Social Responsibility from the likes of the Gambling Commission, YGAM and GamCare.

“The day-long event will also provide a structured forum for discussion around the tactics and strategies bacta members are employing across the country.

“Ultimately, we hope members leave the event knowing more about Social Responsibility and having exchanged their knowledge where they can.”

 

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Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions

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This Sunday 14th, Nigma Galaxy is set to release the first episode of their new docu-series, Jiggy Biggy Best: A CS:GO Story, which follows their hugely successful female CS:GO team and their journey to becoming champions at two major tournaments this year.

The first instalment of the series will be launching on Nigma Galaxy’s YouTube channel at 1pm CEST on Sunday. You can find more information below, in case the team’s story would be of interest to your editorial plan:

  • Fans will get a behind the scene glimpse into the female Nigma Galaxy CS:GO team preparing for two of the biggest tournaments of their careers – ESL Impact League Season 1 in Dallas to the stand-alone ESL Impact tournament in Valencia
  • The docu-series also offers an exclusive peek into the teams journey to the top – their training regime, team cohesion and a deeper dive into the world of female esports
  • Uncover the dedication and support Nigma Galaxy have placed on the competitive female esports scene, one of the fastest-growing sub-genres in the industry
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Week 32/2022 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming!

Yggdrasil and AceRun have combined to deliver the hottest Egyptian themed slot of the Summer, Book HOTFIRE. This high volatility slot, which is AceRun’s debut title as part of the YG Masters program, pays homage to classic ‘book’ style slots, tasking players with collecting sacred books to trigger a lucrative bonus round that can see them win up to 6,440x their stake.

 

Amusnet Interactive has released its newest video slot, Fruit & Gold. The title promises players “a mixture of golden wins.” The game is described as a modern version of the retro symbol and juicy slots, “a classic video product” with a variety of lucky symbols and fruits. It is called “a combination of burning spins and frutilicious wins”. This 5 reel, 5 lines video slot “offers golden graphics and wild sounds,” according to Amusnet Interactive’s statement.

 

Pragmatic Play has released its new video slot Greedy Wolf. Set across 5×4 reels, the title features 20 paylines that are filled with iconic characters drawing inspiration from the famous tale The Three Little Pigs. Players are aided in forming matching combinations of these pig and wolf symbols by the titles wild which substitutes all other symbols in game.

 

Slotmill released its 16th video slot called Money Jar, which is a “Betty Boop” comic style inspired game with 46,656 betways. Money Jar is packed with features including respins, countdown wilds and a high-paced bonus game with a max win of 20,000 times bet!

 

Relax Gaming, the igaming aggregator and supplier of unique content, has continued its Tumble series with the release of TNT Tumble Dream Drop. The 5×7 slot features an RTP of 94% and a maximum win of 12278.7x the player’s bet and is the latest game to feature the company’s hugely successful Dream Drop jackpot.

 

Kalamba Games has created a real game of cat and mouse in the newly launched title Rumble Ratz Megaways™. The six-reeled slot has symbols depicting the various rat protagonists present in the game along with a wild which substitutes all other symbols except the K-Cash symbol making it easier for players to be awarded a win.

 

B2B gaming supplier Push Gaming has announced the network-wide release of Mad Cars, a post-apocalyptic race car derby where players brave four-wheeled mayhem to chase down wins. The adrenaline-filled title will be available to all partners across regulated markets and releases hot on the heels of recent hit titles like Fat Banker and Nightfall.

 

Fire up the furnace as Play’n GO turn up the heat on the pursuit of gold in their latest release, Forge of Fortunes. Way down in the depths of mines, glistening treasures await. To strike gold is the most invaluable of feats, but this is just the start to forging your fortune. Set on an unusual yet compelling 3×1 set of reels where the aim is to get three pieces of gold in a line which triggers the Forging Re-Spins and players have the potential to x2500 their total bet.

 

 

Pragmatic Play, the market-leading multi-product supplier, welcomes players to the ranch in its latest release, Black Bull.  Played across a 5×4 reelset, the title is home to a collection of symbols depicting eagles, wolves, lizards and more wildlife, which must be form into matching combinations across 20 paylines to award a win.  

 

Red Rake Gaming has once more opted for MillionWaysTM with this new game, a mode with 1 million ways to win that has already been hugely successful with players from all over the world. The design of this video slot will remind you of classic casino halls that are familiar to everyone, with an intrepid young main character and the chance to obtain endless wins. The objective is to follow his lucky streak and multiply your wins. The main feature is the Lucky Adam’s Fortune minigame, which is triggered when players complete the accumulator with grey Lucky Adam symbols and multipliers.

 

BGaming, a fast-growing content provider to the iGaming industry, goes live with its new slot Maneki 88 Gold, packed with Asian-inspired symbols, all-the-rage features, and 4 Jackpot levels. Maneki 88 Gold is the Asian-themed online slot with medium volatility and 96.9% RTP playing out on a 5-reel, a 3-row field with 243 ways to win.

 

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