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Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

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Sportsbet.io redefine match day activations at-home, with new virtual VIP experiences for Southampton FC
Sportsbet.io redefine match day activations at-home, with new virtual VIP experiences for Southampton FCReading Time: 2 minutes

 

As part of their club partnerships with Southampton FC, cryptocurrency sportsbook Sportsbet.io have created a new VIP experience that uses virtual reality (VR) technology to recreate the magic of matchday, at home.

The creative concept aims to leverage Sportsbet.io’s matchday rights with the Saints to educate and engage football fans on cryptocurrency. As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to build their own unique VIP experience, from a stadium tour with a club legend to a front-row seat at the training ground.

Sportsbet.io are using their football partnerships to redefine the fan experience by combining cutting-edge technology with their cryptocurrency expertise, delivering exclusive experiences that reward Southampton’s large global fanbase and Sportsbet.io customers. The initiative is a demonstration of Sportsbet.io’s constant drive to innovate and the sportsbook believe that the role of cryptocurrency in sport is only going to increase.

The first Virtual Reality experience was delivered in December 2020 ahead of Southampton FC’s home fixture against Manchester City, and featured a tour of St Mary’s stadium with Saints legends Franny Benali and Matthew Le Tisser, as well as a penalty masterclass with Le Tissier. More activity is due throughout 2021, with the potential to further expand the experiences on offer across their club sponsorships.

Tim Heath, Founder of the Coingaming Group, said: “We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin. We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”

The initiative was developed by Sportsbet.io’s creative and PR agency Fuse in response to the Covid-19 pandemic, working as a digital solution to activating matchday rights in a behind-closed-doors environment. Production of the 360 live content and immersive storytelling was delivered by award winning VR & AR agency East City Films. The content is delivered to influencers using the Pico neo2 headset by Pico Interactive, who specialise in providing VR solutions for business in the USA, Canada, Europe, Africa, and Asia.

Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team. The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NEXT RELEASE COMING 29th OF JULY!

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Hello from Red Rake Gaming!!!

 

We are thrilled to announce our NEXT RELEASE for Spain, Italy, Colombia, Portugal, Malta, Sweden, Belarus and the United Kingdom MARKETS.

 

Game Name: Max Dangerous and the Lost Relics
RTP: 95.3 %
Volatility: ★★★★★★

Min. – Max Bet: 0,10 – 15 €
Game Model: 5×4

GAME ID: * partneridmaxdangerous

*Please substitute partnerid with the prefix associated during integration process if you don’t see correctly your partnerid here.

 

Remember that you have the “PROMOTIONAL MATERIAL” and “GAME ID” available here and in the “Marketing Area”.

Download now!!! https://bo.redrakegaming.com/

 

THE MOST DARING ADVENTURE!

 

Board the plane to help this incredible archaeologist find the world’s most valuable relics. Fill the meters in this slot game and begin the adventure!

 

  • 5X4 reels and 50 payline.
  • Cascading reels.
  • Fill up to 5 different meters and trigger special features.
  • Whip: multiply your bet.
  • Plane: replaces an entire row.
  • Skull: get 3 sticky wild symbols!
  • Hat: fill a reel with wild symbols.
  • Chalice: multiply your winnings from the free spin feature.
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Altenar se expande en España a través de JOKERBET

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JOKERBET es la marca de juego online para el mercado español de Grupo Veramatic, un grupo de empresas que comenzó su actividad en el año 1986, y que cuenta con más de 190 salones de juego en España y 1.000 terminales de juego en hostelería.
En 2017, obtiene la licencia para operar en el país mediante su propia página web donde los usuarios pueden disfrutar de lo mejor de las apuestas deportivas, juegos de casino y slots, entre otros.

El proveedor de software de Apuestas Deportivas, Altenar, ha anunciado su expansión de la mano de JOKERBET para el mercado español. Domenico Mazzola, Director Comercial expresó: “Estoy muy emocionado y feliz de anunciar que JOKERBET, un operador español bien establecido, decidió cambiar a nuestra solución de apuestas deportivas totalmente gestionadas.”A su vez, desde JOKERBET se sienten muy complacidos de poder trabajar con uno de los proveedores más importantes de la industria. Su Director, Jorge Justicia, señala: “La actitud, la flexibilidad y el enfoque de Altenar es lo que nos hizo decidirnos por su producto. Estamos seguros de que tenemos todos los elementos adecuados para tener una asociación comercial duradera". Altenar expands in Spain through JOKERBET JOKERBET is the online gaming brand for the Spanish market of Grupo Veramatic, a group of companies that began its activity in 1986, and which has more than 190 gaming halls in Spain and 1,000 gaming terminals in the hostelry channel.In 2017, it obtained the license to operate in the country through its own website where users can enjoy the best of sports betting, casino games and slots, among others.

The Sportbook software provider Altenar has announced its expansion hand in hand with JOKERBET for the Spanish market. Domenico Mazzola, Commercial Director: “I’m extremely excited and happy to announce that JOKERBET, a well-established Spanish operator, decided to switch to our fully managed Sportsbook solution. “In turn, from JOKERBET they are very pleased to be able to work with one of the most important suppliers in the industry. Its Director, Jorge Justicia, points out: “Altenar's attitude, flexibility and approach is what made us decide on their product. We are confident that we have all the right elements to have a long-lasting business partnership.”

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AppGallery Partners with Belka Games to Bring Clockmaker Joy to Huawei Devices

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Gamers can now look forward to embarking on a mystical match-three puzzle adventure with Belka Games’ critically acclaimed Clockmaker, now available on AppGallery.

In a race to find the Mystery of the Maleficent Clockmaker and break curses, gamers must swipe their way through the gem-based puzzles to make repairs to an old, enchanted town. As well as navigating through a mysterious atmosphere, Clockmaker invites gamers to face over a thousand mini games which require tactical thinking and skill to blast the gems away.

As part of the partnership, and in celebration of Clockmaker’s launch, AppGallery and Belka Games are bringing exclusive gifts to players. Gamers who played through AppGallery will receive an exclusive gift pack, which includes 24 hours of unlimited lives, as well as 15 premium rubies to spend within the in-game store. The gift pack is redeemable after completing the first house level at the beginning of the game.

“We are delighted that more gamers around the world can now experience the popular Clockmaker gameplay experience,”said Yuriy Krasilnikov, VP of Business Development at Belka Games. “As we’ve already seen, the game is a huge hit, so we’re thrilled that more gamers will have access as a result of our partnership with Huawei.”

Huawei Offers Technology Support to Partners

Being one of the fastest-growing app marketplaces, and third largest worldwide, AppGallery shows how developers can leverage Huawei’s strong operational support in the lead up to app launch. Clockmaker is a strong example of Huawei’s HMS Core potential, integrating with the IAP Kit and Ads Kit to bring seamless payment solutions and pleasant ad experiences to users.

“Working with Huawei has been an enjoyable experience for the team at Belka Games,” said Mr. Krasilnikov. “We have received a great level of operational and development support from the start and we were pleased with the smooth integration of Huawei’s HMS Core Kits so that we can offer fans of the game the services that they deserve.”

Clockmaker has achieved huge success in the last two years, across various platforms globally, as well as reached top grossing charts due to its interactive and exciting gameplay. Belka Games’ partnership with AppGallery demonstrates an appetite for growth and implies that fans could expect to see much more in the coming months.

Clockmaker is now available for download via AppGallery.

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