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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Isabella-Rae-Banda-Head-of-Product-Spinola Lottery is more than ‘just the ticket’ as Spinola experience demonstratesReading Time: 3 minutes

 

Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Top-6 mobile Casino Apps in 2019

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Top-6-mobile-Casino-Apps-in-2019 Top-6 mobile Casino Apps in 2019Reading Time: 3 minutes

 

The mobile casino is a way of life. Many players prefer to play online roulette, poker, baccarat, slots and many other games on their mobiles. Nowadays, any online casino and online live casino offer you the option to play your favourites games on your mobile no matter where you are. All that you need is a mobile device and access to the internet.

 

So, before you get into the Google Play, in the AppStore or sign-up directly to a slot site check the guide the lads from the slotslad.com created for you. They provide you with the top six casino apps in 2019 for a mobile casino. Decide which of them suits you more and make your choice. Then download the ideal one according to your needs.

 

  1. Slotomania

Playtika has developed a fantastic application. It is among the most popular online apps. If you check out the Slotomania’s facebook page has 14.000.000 likes! The Google Play Store has rated Slotomania with 4.4 stars.

It is also more than popular at iOS. You can download it and play for free at 160+ slots per day. You can find titles such as Magic Trixie, Grand Phoenix and many more.

  1. Wizard of Oz: Casino Slots

Wizard of Oz offers something particular. It is an app where you can find only slots. If you like to try many casino games, then that is not an application for you. However, if you want to have some cherished and vivid memories of your childhood, then download this app.

You will enjoy slots inspired by nostalgic movies. This app is available in all the mobile devices no matter if it is an iOS or Android.

  1. HugeFun: Slot Machine Games

If you want to play for free. Huge Fun is compatible with Android and iOS. You can spend some time with virtual currency and explore any slot of your preference. Download the application, make your registration and you will get 20.000.000 free coins. That is a  unique bonus to give you the ability to try as many games as you want. HugeFun is an excellent choice for any player who wants to have fun without risking any pocket money.

 

  1. Slots: Jackpot Party Casino

With more than 110 exclusive slots, that is an application that will not let you down. You can download it either on your Android or iOS device. Besides, any new player is rewarded with 6.000.000 coins! Furthermore, you can grab daily bonuses, register your participation in tournaments and hunt progressive jackpots. It is a unique experience that you have to try.

  1. Free Slots Casino – Adventures

Do you want to play for free and start with 250.000.000 coins as a registration bonus? You do not have to worry if we are joking because we don’t. Download the Free Slots Casino-Adventures, and that will become true. You do not have to risk your money. Play for free at more than 50 fantastic slots. Apply your strategy, find out the rules of any game, and become a better slot player. Do not miss the chance to take a perfect “training” at this app.

  1. Casino Games – Slots

Play for free no matter if you are online or offline! Yes, that is possible with this application. Download the Casino Games-Slots to your iOS or Android device. After that, the app works offline also.

More than 50 games are available. Besides you will get a welcome bonus of 250.000.000 free chips, free chips every 15 minutes, and more daily rewards. It is a full package that offers you action 24 hours per day no matter if you are connected or not.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Top-6 mobile Casino Apps in 2019

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Bet.Works Appoints Jay Rood As Chief Risk Officer

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JAY-ROOD Bet.Works Appoints Jay Rood As Chief Risk OfficerReading Time: 2 minutes

 

Bet.WorksTM  a US-based iGaming and sportsbook platform supplier, announced today that Mr. Jay Rood has joined the company as Chief Risk Officer.

Mr. Rood is a legendary Las Vegas gaming executive and sports betting innovator with over 25 years of experience in sportsbook operations.

Mr. Rood has had a storied career in gaming and sports betting which began in Lake Tahoe working for Caesars back in 1992. 

Mr. Rood joined MGM when it opened in December 1993 as a ticket writer and worked for the operator for over 25 years ultimately overseeing all of MGM’s sportsbooks including ten in Nevada, two in Mississippi and one in New Jersey as the expansion of sports betting has swept across the USA following the PASPA repeal in 2018.

Mr. Rood joins Bet.Works at a pivotal moment in US sports betting history as more than 30 states are expected to legalize Sportsbooks over the next 12 24 months.

Sixteen states have already passed legislation as eight states are live with eight states pending launch. The US sports betting market is estimated by Morgan Stanley to be approximately $400 billion and is comprised of an estimated 44 million US citizens who wager annually. 

Bet.Works’ Founder/CEO, David Wang, said: I had the privilege of working with Jay in the past and his 25 years of sportsbook operations will help take the company to the next level.

“There is no one more qualified to lead our organization as we deploy in more states in the coming months. Jay and our in-house Las Vegas-based trading and risk team will oversee all of the brands on the Bet.Works platform with a significant emphasis into advanced in-play wagering via our technology platform.”  

Jay Rood, Chief Risk Officer at Bet.Works, said: “I am excited to be joining a group of extremely experienced and talented individuals at Bet.Works focusing on servicing the emerging sports betting industry with unique and powerful technology and a team that has extensive knowledge in the US betting market.

“David Wang’s vision and drive is contagious, and I believe he has positioned Bet.Works to be the provider of choice for gaming operators looking to enhance their offering to their guests.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bet.Works Appoints Jay Rood As Chief Risk Officer

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Iowa Racing and Gaming Commission Plans to Issue Sports Betting Regulations by July 1

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iowa-capitol Iowa Racing and Gaming Commission Plans to Issue Sports Betting Regulations by July 1Reading Time: 1 minute

 

The Iowa Racing and Gaming Commission has revealed that it is working to develop rules for sports betting. Iowa became one of the latest states in the US to legalise sports betting after the Governor signed the bill into law in May.

Administrator Brian Ohorilko said that they are planning to upload the rules on their website by July 1. He added that the commission will hold a meeting on July 30 in West Des Moines to take action on sports betting and start accepting applications from casinos interested in offering sports betting services.

“The industry is requesting a pretty aggressive timetable to have things implemented by August. We’re doing everything we can to do that, but making sure that we’re doing it the right way,” Ohorilko added.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Iowa Racing and Gaming Commission Plans to Issue Sports Betting Regulations by July 1

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