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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Isabella-Rae-Banda-Head-of-Product-Spinola Lottery is more than ‘just the ticket’ as Spinola experience demonstratesReading Time: 3 minutes

 

Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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William Hill lowers profit forecast

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William-Hill-lowers-profit-forecast-2018 William Hill lowers profit forecastReading Time: 1 minute

 

William Hill is all geared for remodelling its retail business in 2019, after it lowered its full-year 2018 adjusted operating by about 15 per cent lower compared to the previous year.

The company had reduced its profit forecast in November due to increasingly stringent regulations, particularly on lucrative fixed-odds betting terminals (FOBTs), and warned of more losses in the United States.

It said its US business had broadly broken even in the year.

European gambling companies have been looking to expand across the Atlantic in light of regulatory curbs in Britain and as US states ease curbs on betting.

William Hill said 2018 adjusted operating profit from continuing operations would be 234 million pounds, slightly higher than company-supplied analyst estimates of 232.2 million pounds.

Profit was lower in its retail business due to tough high-street conditions and the offering would be remodelled in 2019 as Chief Executive Officer Philip Bowcock looks to make the firm a “digitally-led international business,” the company said.

The company had said in November that it would look at new products to offer alternatives to FOBTs.

“With rapid expansion underway in the U.S. … and the acquisition of Mr Green nearing completion, we look forward to making further progress this year,” Bowcock said in a statement.

William Hill has earmarked about 120–130 million pounds for 2019 to fund its US expansion.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: William Hill lowers profit forecast

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FTSE4Good Index admits GVC Holdings

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FTSE4Good-Index-GVC-Holdings FTSE4Good Index admits GVC HoldingsReading Time: 2 minutes

 

GVC Holdings, the multinational sports-betting and gaming group based in Isle of Man, has been admitted to the FTSE4Good Index Series following the FTSE4Good’s annual review in December 2018.

The FTSE4Good Index Series is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices. Transparent management and clearly-defined ESG criteria make FTSE4Good indexes suitable tools to be used by a wide variety of market participants when creating or assessing sustainable investment products.

GVC was admitted to the index after an independent scrutiny of its practices and public documents against a series of criteria including:

  • Governance (including risk management, corporate governance and anti-corruption)
  • Social practices (including human rights, labour standards and health & safety)
  • Environmental commitments (including energy usage and waste management)

Kenneth Alexander, GVC CEO commented:

“We are proud to join FTSE4Good and be recognised as a leader in corporate social responsibility, which is at the core everything we do as a business. Acting responsibly and maintaining strong governance is not a luxury but fundamental to our long-term success and a key driver of shareholder value.”

 

About GVC:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.

For more information see the Group’s website: www.gvc-plc.com

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FTSE4Good Index admits GVC Holdings

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Macau’s casino companies receive rating upgrade

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Macau’s-casinos-receive-rating-upgrade Macau’s casino companies receive rating upgradeReading Time: 1 minute

 

Brokerage Sanford C Bernstein has upgraded the ratings of Macau casinos Galaxy Entertainment Group and Sands China. This was done after a re-evaluation of the companies and also considering the capacity expansion in 2020.

According to Bernstein analysts, Vitaly Umansky, Eunice Lee and Kelsey Zhu, even as GGR is expected to decrease from 14 per cent (2018) to 3 per cent this year, there is a positive future for Galaxy and Sands in 2019. They clarified: “On a longer-term fundamental view, Galaxy now looks relatively inexpensive, especially factoring in Phase 3 and 4 developments of Galaxy Macau.” 

They added: “Galaxy continues to improve its Mass operations at Galaxy Macau and StarWorld while maintaining a leadership position in VIP. While the VIP segment is most at risk of considerable slowdown over the next 6 to 12 months, over the medium term, the key value driver is operating leverage improvement and improving business mix which will enhance margins.”

Furthermore, they explained that Galaxy “stands to have outsized growth over the long run” as it completes Galaxy Macau Phases 3 and 4.

“We continue to look favorably upon Sands China’s management team, product positioning and strategy focused on Mass market, a strong balance sheet and hefty dividends,” Bernstein analysts said about Sands China and added: “Redevelopment of Sands Cotai Central and upgrades at the Parisian will help boost its high margin Premium Mass business. The long-term (beginning in 2020) growth story from hotel suite capacity expansion and the Londoner redevelopment is evident. Sands China’s valuation look attractive for a stock that consistently trades at a premium to Macau gaming stocks and is now trading well below its historical average.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Macau’s casino companies receive rating upgrade

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