Connect with us
Prague Gaming & TECH Summit 2024

Latest News

Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

Published

on

Reading Time: 3 minutes

 

Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

BETMAKERS AND GIG PARTNER TO DELIVER RACING TO GIG’S SPORTSBOOK PLATFORM SPORTX

Published

on

Reading Time: < 1 minute

 

BetMakers Technology Group  and Gaming Innovation Group are pleased to announce that they have entered into an agreement to deliver racebook services on GiG’s Sportsbook Platform SportX via integration with BetMakers’ Embedded Racebook Solution.

BetMakers’ Embedded Racebook Solution offers a fast and seamless pathway for licensed operators to offer a full racebook with a comprehensive platform that includes wagering, form, data and embedded video. Despite a rapid deployment timeline, BetMakers’ solution is powerful, offering expert trading and risk management, a wealth of racing content from across the globe, and robust reporting, brand and promotion engines.

Andrew Cochrane, CBO at Gaming Innovation Group, said, “This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution. The continual enhancement and innovation of our Sportsbook highlight SportX’s exponential growth potential, guaranteeing a feature packed, industry-leading offer that is focused on driving increased functionality, productivity and growth. We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners.”

Jake Henson, CEO of BetMakers Technology Group, said, “BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform. GiG’s SportX Sportsbook Platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment, providing a comprehensive and highly professional suite of services that will enhance the experience of their end users and provide valuable services to their operator partners. We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry.”

The post BETMAKERS AND GIG PARTNER TO DELIVER RACING TO GIG’S SPORTSBOOK PLATFORM SPORTX appeared first on European Gaming Industry News.

Continue Reading

Latest News

SPOTLIGHT SPORTS GROUP ANNOUNCES SPONSORSHIP AGREEMENT BETWEEN RACING POST AND AK BETS FOR THE SWEET SPOT

Published

on

Reading Time: 2 minutes

Spotlight Sports Group, a world-leading technology, content and media company specialising in sports betting, has today announced a partnership with AK Bets that will see the bookmaker become the title sponsor of the Racing Post’s acclaimed golf betting show The Sweet Spot, featuring revered golf tipster Steve Palmer and host Jack Reeve.

The Sweet Spot will be distributed every Tuesday with the dynamic duo of the Racing Post’s esteemed host Jack Reeve and renowned golf tipster Steve Palmer bringing their unrivalled expertise and engaging discussions to the fore with these unmissable weekly shows.

Additionally, viewers can look forward to four special edition episodes coinciding with each of the prestigious golf Majors, featuring exclusive live watchalong sessions of the thrilling final days of The Masters, PGA Championship, US Open and The Open.

Of the new deal, Spotlight Sports Group’s Head of Media Sales Damian Mears said: “The Sweet Spot has established itself as one of our most popular weekly shows and Steve’s insight and expertise is widely regarded as the leading content and opinion for golf sports bettors. We’re excited to partner with AK Bets and continue to grow our reach and engage with a valued audience in both the UK and Ireland.”

Discussing the partnership, Anthony Kaminskas, founder of AK Bets, said: “I have been an avid listener of The Sweet Spot for a number of years and I’m delighted AK Bets is now sponsoring the podcast. I’m particularly excited AK Bets are going to be involved with watchalongs for the four Majors and feel like that’s a format we, along with Jack and Steve, can have fun with while creating engaging content for the show’s followers. Golf is a sport we’re keen to attack at AK Bets and this partnership with The Sweet Spot fits perfectly with our aspirations to be the go-to bookmaker for golf bettors.”

The Sweet Spot can be viewed across the Racing Post YouTube channel and AK Bet’s social and sportsbook channels for detailed analysis of the week’s upcoming golfing action starting on Tuesday, April 9, 2024 for The Masters at Augusta.

The post SPOTLIGHT SPORTS GROUP ANNOUNCES SPONSORSHIP AGREEMENT BETWEEN RACING POST AND AK BETS FOR THE SWEET SPOT appeared first on European Gaming Industry News.

Continue Reading

Latest News

BTG’s Fireworks Megaways™ to Light up Evolution Network This March

Published

on

Reading Time: 2 minutes

Rockets soar and pop like glitter bombs, Catherine wheels fizz to the music triggering explosive chain reactions, roman candles spit fire. It can only be the pyrotechnic dream that is Fireworks Megaways™ , the new slot from Big Time Gaming (BTG) that will ignite the Evolution Network on March 27.

With 117,649 ways to win and combustible cascading symbols with every spin, this is a game that will have you “Oooh-ing,” not to mention “aaah-ing,” with delight.

Thanks to the Firework Wild Bonus, every spin and every reaction brings a burst of excitement when one of the four Extra Reel positions ignites at random to unleash a dazzling light display. When a purple, red, blue, or green Firework lands in the lit position, it magically transforms into a Wild symbol for the chance of a big win.

During Free Spins, the unlimited win multiplier increases with every Firework Wild Bonus triggered, creating more awe-inspiring explosions of colour. Every Free Spin and reaction will ignite two of the four Extra Reel positions, doubling your chances of triggering the Firework Wild Bonus.

But the excitement doesn’t stop there. Use Win Exchange™ to convert your big wins into 12 Free Spins. Alternatively, dive straight into the heart-pounding Free Spins action with Bonus Buy for 100x stake and let the fireworks commence. Experience the exhilaration of a staggering 150,335x maximum exposure coupled with an impressive RTP of 96.44% – a gaming delight that promises to captivate and delight players at every turn.

Nik Robinson, BTG CEO, said: “Fireworks Megaways™ is a thrilling spectacle of colour and sound designed to elevate engagement levels to the max. Beyond its visually stunning display, this slot introduces the exciting Firework Wild Bonus, setting a new standard for thrilling features. With Fireworks Megaways™, it’s not just about playing a game; it’s about immersing yourself in an extraordinary spectacle of excitement, innovation and gaming adventure like no other.

Nicholas Peters, Chief Business Development Officer for Europe at Evolution said: “This game is an audio-visual delight that will captivate players. BTG has a knack for pushing the boundaries and reimagining what a slot can be, and this time around they’ve turned a humble slot game into a glorious fireworks display.”

The post BTG’s Fireworks Megaways™ to Light up Evolution Network This March appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.