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eSports and MMA could be contenders to football’s crown, states Parimatch

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Sergey-Portnov-Parimatch-CEO eSports and MMA could be contenders to football’s crown, states ParimatchReading Time: 3 minutes

 

The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: eSports and MMA could be contenders to football’s crown, states Parimatch

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 12 slot games releases

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weekly-slot-releases-1-3 Week 12 slot games releasesReading Time: 4 minutes

 

It’s Friday already, so kick back and have a look at this week’s latest slot game releases!

 

We begin this week’s recap with Kalamba Games, who has delivered its latest stunning slot Hong Bao allowing players to open up the delights of the ancient Chinese tradition of the red envelope, which brings good luck and fortune. Hong Bao is exclusively distributed on the Relax Gaming platform via its Silver Bullet partner program. Alex Cohen, chief operating officer and co-founder at Kalamba Games, said: “Hong Baois a fantastic game with stacks of exciting new and familiar Kalamba features that are sure to have players thrilled and engaged.

hong-bao-1 Week 12 slot games releases

 

Betsoft Gaming sets the juice loose with its latest standout slot game, Fruit Bat Crazy. A new take on traditional cascading games, Fruit Bat Crazy allows players to build delicious combinations before smashing them in a single, seriously succulent splat.  In Fruit Bat Crazy, clusters of low-paying symbols always pop first, and symbols collapse on a combo-by-combo basis – so small wins will trigger their own cascades before big wins are calculated, increasing the chances of a deluge of delicious fruit.

10-5-1 Week 12 slot games releases

 

The nudge is king as NetEnt takes players deep into the jungle on a treasure hunt in search of ancient gold. There is more than meets the eye in Temple of Nudges2122-86 Week 12 slot games releases. Set among the exotic flora and fauna of a lush, verdant jungle, the 5×3 video slot with 243 betways combines nudges, symbol stacks and re-spins to deliver maximum excitement. “Nudges are a big favourite with players around the world and with us too, so we created a game that is all about nudges delivering great wins. The feeling we created when combining nudges with the re-spins, giving a chance for even longer nudges, is a pretty powerful one. Temple of Nudges2122-87 Week 12 slot games releases will be a great and specifically crafted addition to our diverse and deep portfolio,” said Bryan Upton, NetEnt Director of Games.

Temple-of-Nudges-1 Week 12 slot games releases

 

Greentube’s Home of Games keeps on getting better and better. The bar is about to be raised even higher with the addition of four of the most innovative casino games on the market enriching its portfolio, Jewels Match 3, Secret Trail Match 3, Sparkling Fruit and Jinxy Match 3. All four ground-breaking Match 3 titles will be available to B2B partners in the coming months. Match 3 games have opened a unique new casino game category of their own, combining the interactivity of a Match 3 game with the thrill of a classic slot.

match3-games-1 Week 12 slot games releases

 

Yggdrasil‘s latest casino slots gem, Dwarf Mine, tasks players to dig deep to discover hidden treasure and potentially massive wins. Throughout the game players are accompanied by a determined dwarf digger who uses his tunnelling machine to uncover underground valuables. His work is made simpler by drill-shaped Bonus symbols, which expand the reel set by revealing additional rows of symbols. Hitting three Bonus symbols during a single spin grows the reel set from 5×4 to 5×7 symbols and starts a Free Spins round with the enlarged reel set.

dwarf-mine-1 Week 12 slot games releases

 

Lightning Box has enhanced its partnership with leading UK operator William Hill after agreeing an exclusive omni-channel release of its latest title Lightning Leopard. The game was rolled out first on terminals in the bookmaker’s shops during ICE 2019, at the beginning of February, and will now be available for their online players for a special five-week period. Peter Causley, CEO of Lightning Box, said: “We have established a very good relationship with William Hill and it’s great to be able to launch Lightning Leopard exclusively both in their shops and online.“

Lightning-Leopard-1 Week 12 slot games releases

 

Kalamba Games is adding a seasonal touch to its player favourite Mammoth Chase with an Easter egg hunt full of big wins to be discovered. Players can celebrate the holiday season with Mammoth Chase: Easter Edition which features traditional Easter characters and symbols such as bunnies, chickens and eggs. Mammoth Chase is one of Kalamba’s most popular slots, featuring stacked mammoth symbols that combine to award big wins, free spins with a frequent retrigger and multiplier wild symbols.

kalamba-mcee-1 Week 12 slot games releases

 

iSoftBet, the market-leading online and mobile casino software provider, has released its latest blockbuster slot, the Egyptian themed Book of Immortals. The 5-reel, 10-line slot features classic characters from Egyptian mythology, such as feared God of the Dead Anubis, as well as a collection of fearsome gods and goddesses from Egypt’s fabled past. The lucky scarab symbol, covered with hieroglyphs, acts as a wild, with the Free Spins mode activated if three or more scarab symbols land on the reels simultaneously. As with all iSoftBet games, Book of Immortals is supported in both landscape and portrait modes when run on mobile devices and has a wide range of currency and language options.

book-of-immortals-1 Week 12 slot games releases


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 12 slot games releases

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IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ System

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9-13 IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ SystemReading Time: 1 minute

 

International Game Technology PLC, has signed a new three-year contract with the Kansas Lottery for providing its INTELLIGEN2122-85 IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ System central computer system and services to monitor electronic gaming machines throughout the state. The new deal, an extension of the original central system services agreement awarded to IGT in 2008, will start on December 15, 2019 and end on December 14, 2022.

“We have leveraged more than 20 years of development expertise and knowledge gathering with gaming central system customers throughout the world to produce the INTELLIGEN system to ensure it’s equipped with the most advanced tools for our customers,” said Jay Gendron, IGT Chief Operating Officer, North America Lottery. “IGT and the Kansas Lottery have built a strong partnership since this contract began more than 10 years ago, and we’re pleased to be furthering this relationship by continuing to provide our advanced system to the nearly 5,000 electronic gaming machines in the state.”

“IGT’s INTELLIGEN system has helped the Kansas Lottery meet the objectives of operating our electronic gaming machines with the highest standards of integrity and security to benefit the state for the last 10 years,” said Stephen Durrell, Kansas Lottery Acting Executive Director “We look forward to continuing our relationship over the next few years.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IGT Extends Contract with Kansas Lottery for Providing INTELLIGEN™ System

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Rivers Casino Schenectady submits comment on legalising sports betting

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8-14 Rivers Casino Schenectady submits comment on legalising sports bettingReading Time: 1 minute

 

Rivers Casino & Resort Schenectady has submitted a comment on the New York State Gaming Commission’s proposed regulations for legalising sports betting in New York state. The regulations to authorise and regulate the conduct of sports wagering at the four commercial casinos licensed by the Gaming Commission, including Rivers Casino, are now open for public comment until May 20, 2019.

The following quote is from Rivers Casino & Resort Schenectady Acting General Manager, Justin Moore:

“We’re extremely pleased that sports betting regulations have been released for public comment and are looking forward to introducing one of the first licensed sports books in the state of New York at Rivers Casino & Resort Schenectady. It’s very exciting to be able to bring sports fans and sports bettors into the casino to place legal wagers for the first time.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Rivers Casino Schenectady submits comment on legalising sports betting

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