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eSports and MMA could be contenders to football’s crown, states Parimatch

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Sergey-Portnov-Parimatch-CEO eSports and MMA could be contenders to football’s crown, states ParimatchReading Time: 3 minutes

 

The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: eSports and MMA could be contenders to football’s crown, states Parimatch

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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William Hill lowers profit forecast

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William-Hill-lowers-profit-forecast-2018 William Hill lowers profit forecastReading Time: 1 minute

 

William Hill is all geared for remodelling its retail business in 2019, after it lowered its full-year 2018 adjusted operating by about 15 per cent lower compared to the previous year.

The company had reduced its profit forecast in November due to increasingly stringent regulations, particularly on lucrative fixed-odds betting terminals (FOBTs), and warned of more losses in the United States.

It said its US business had broadly broken even in the year.

European gambling companies have been looking to expand across the Atlantic in light of regulatory curbs in Britain and as US states ease curbs on betting.

William Hill said 2018 adjusted operating profit from continuing operations would be 234 million pounds, slightly higher than company-supplied analyst estimates of 232.2 million pounds.

Profit was lower in its retail business due to tough high-street conditions and the offering would be remodelled in 2019 as Chief Executive Officer Philip Bowcock looks to make the firm a “digitally-led international business,” the company said.

The company had said in November that it would look at new products to offer alternatives to FOBTs.

“With rapid expansion underway in the U.S. … and the acquisition of Mr Green nearing completion, we look forward to making further progress this year,” Bowcock said in a statement.

William Hill has earmarked about 120–130 million pounds for 2019 to fund its US expansion.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: William Hill lowers profit forecast

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FTSE4Good Index admits GVC Holdings

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FTSE4Good-Index-GVC-Holdings FTSE4Good Index admits GVC HoldingsReading Time: 2 minutes

 

GVC Holdings, the multinational sports-betting and gaming group based in Isle of Man, has been admitted to the FTSE4Good Index Series following the FTSE4Good’s annual review in December 2018.

The FTSE4Good Index Series is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices. Transparent management and clearly-defined ESG criteria make FTSE4Good indexes suitable tools to be used by a wide variety of market participants when creating or assessing sustainable investment products.

GVC was admitted to the index after an independent scrutiny of its practices and public documents against a series of criteria including:

  • Governance (including risk management, corporate governance and anti-corruption)
  • Social practices (including human rights, labour standards and health & safety)
  • Environmental commitments (including energy usage and waste management)

Kenneth Alexander, GVC CEO commented:

“We are proud to join FTSE4Good and be recognised as a leader in corporate social responsibility, which is at the core everything we do as a business. Acting responsibly and maintaining strong governance is not a luxury but fundamental to our long-term success and a key driver of shareholder value.”

 

About GVC:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.

For more information see the Group’s website: www.gvc-plc.com

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FTSE4Good Index admits GVC Holdings

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Macau’s casino companies receive rating upgrade

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Macau’s-casinos-receive-rating-upgrade Macau’s casino companies receive rating upgradeReading Time: 1 minute

 

Brokerage Sanford C Bernstein has upgraded the ratings of Macau casinos Galaxy Entertainment Group and Sands China. This was done after a re-evaluation of the companies and also considering the capacity expansion in 2020.

According to Bernstein analysts, Vitaly Umansky, Eunice Lee and Kelsey Zhu, even as GGR is expected to decrease from 14 per cent (2018) to 3 per cent this year, there is a positive future for Galaxy and Sands in 2019. They clarified: “On a longer-term fundamental view, Galaxy now looks relatively inexpensive, especially factoring in Phase 3 and 4 developments of Galaxy Macau.” 

They added: “Galaxy continues to improve its Mass operations at Galaxy Macau and StarWorld while maintaining a leadership position in VIP. While the VIP segment is most at risk of considerable slowdown over the next 6 to 12 months, over the medium term, the key value driver is operating leverage improvement and improving business mix which will enhance margins.”

Furthermore, they explained that Galaxy “stands to have outsized growth over the long run” as it completes Galaxy Macau Phases 3 and 4.

“We continue to look favorably upon Sands China’s management team, product positioning and strategy focused on Mass market, a strong balance sheet and hefty dividends,” Bernstein analysts said about Sands China and added: “Redevelopment of Sands Cotai Central and upgrades at the Parisian will help boost its high margin Premium Mass business. The long-term (beginning in 2020) growth story from hotel suite capacity expansion and the Londoner redevelopment is evident. Sands China’s valuation look attractive for a stock that consistently trades at a premium to Macau gaming stocks and is now trading well below its historical average.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Macau’s casino companies receive rating upgrade

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