GamScore is a real-time platform that gives bettors a clear, dynamic view of their gambling health with their own personalised dashboard and score. It helps individuals understand, manage and improve their betting behaviour, in one place, while enabling a safer and more transparent betting ecosystem.
A bettor’s GamScore is derived through an algorithm, using data that shows they are betting responsibly and within their means. It will also identify any early-stage risk with proprietary AI driven behavioural science insights and educational tips when flagged, guiding users towards healthier betting behaviour.
Most existing compliance tools rely on static, point-in-time financial risk checks. GamScore provides a live, continuously updating view of a bettor’s
gambling activity.
The GamScore dashboard will flag black market activity and offshore operators. It has been well published that black market turnover has risen three-fold over the last five years. Thousands of UK consumers are unaware that they are staking bets with the black market or the risks associated.
The GamScore app will identify behavioural patterns consistent with unregulated betting, educate users on the risks of offshore and unlicensed operators and provide regulators with aggregated insights into market trends. Current financial risk checks are creating friction for consumers and operational challenges for bookmakers.
In its second phase, GamScore will provide a modern, data-driven alternative that balances consumer experience with operator compliance and regulatory objectives. It will give bettors clarity, control and confidence without the need for repetitive document requests. Better data combined with better tools lead to better outcomes. By improving the regulated experience, GamScore will help reduce the incentive to move offshore.
Given its potential to support both consumer protection and market sustainability, GamScore has answered the UKGC’s call for innovative technical solutions that the whole industry can support. They would welcome the opportunity to work with policy makers, regulators and operators to find a way to provide the app, free at the point of consumption, to every UK bettor.
GamScore believes this will support the DCMS’s aims of balancing consumer protection with the long-term health of the domestic betting and gaming industries.
