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Lottoland launches ‘P.A.R.E.N.T’
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An Educational ‘Youth Gaming’ Awareness Program for Teachers, Parents and Children
Department for Education, teachers, parents and more stand united for new campaign
A new campaign devised by Lottoland, in conjunction with Government education officials in Gibraltar, has been launched to help mitigate the risks posed by online gaming trends among young people today.
Lottoland’s P.A.R.E.N.T initiative will support parents, educators and youth representatives across the board to educate, inspire and empower young people to not only stay safe online but also strike a balance between ‘online’ and ‘offline’ following its official launch in Gibraltar this week.
Designed to help all those involved in youth gaming ‘stay on their game’ with regards to online risks, the scheme is being rolled out in conjunction with Gibraltar’s Department for Education following initial consultation with teachers, NGOs and other stakeholders based locally.
Nigel Birrell, CEO at Lottoland, said: “Focus group discussions held at the University in Gibraltar helped us create a forum of people crucial in bringing this scheme to life, and the response we have had has been incredibly positive.
“Together, we will provide young people today with the resources they need to ensure they are empowered to ‘switch off’ when they need to, and ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times.”
Focusing on six key behaviours essential for responsible gaming, discussions held ahead of the campaign’s launch during Responsible Gaming Week (Nov 1 – 7) have led to plans for teachers to work with parents and help them get their children to ‘Switch off to Switch on’.
These six key areas are:
P – Parent
A – Awareness
R – Responsibility
E – Environment
N – Nurture
T – Trust
As such, PARENT scheme training sessions, delivered by Young Gamblers Education Trust, for primary and secondary teachers will begin in early 2019, subject to further conversation with Government education officials.
Evidence from programmes rolled out in Gibraltar will then also be used to launch PARENT in other countries through the European Lotto Betting Association, of which Lottoland is a founding member.
ELBA’s chairperson and Head of Corporate Affairs at myLotto24, Lena Patel, said: “Lottoland’s P.A.R.E.N.T initiative is a testament to the lotto betting industry’s concern over the effects of ‘’digital overload’’ for young people. The initiative represents and confirms ELBA’s core values aimed at preventing harm and contributing to social responsibility. ELBA will carry forward the work started by this initiative and appreciates fellow member Lottoland launching this important initiative.”
The campaign otherwise comes after Lottoland researchers* also found:
- Almost half the nation’s children enjoy unlimited time online each day – and 1 in 5 have access to online games without any restrictions in place at all.
- Children’s online gaming habits cost the average UK parent £31 in charges – a third of whom are unaware of the costs due to them until it is time to pay
- Almost one in five (18%) parents with children aged 7-16 in the UK do not know you can play games with other users live over the internet.
- More than a quarter of UK parents with children aged 16 or younger admit to knowing ‘none’, ‘very few’ or only ‘some’ of their online friends.
- Half of all UK youngsters spend up to four hours a day online in the school holidays – and almost twice the amount of time on average that they do in term time.
Lee Willows, Chief Executive, YGAM says ‘It is a pleasure to be working alongside Lottoland to deliver this important new campaign. The insight from OnePoll paints a similar picture to what parents tell us in England and in response, YGAM has now developed a suite of resources aimed specifically at teachers and parents. In line with the message from the UK Gambling Commission, we believe empowering both with timely and relevant material so they can have conversations with their children around gaming is important. This launch is timely during Responsible Gambling Week and we are looking forward to working with Lottoland and the Department for Education to create awareness year round and take this important campaign to other jurisdictions.’
Although not directly involved in the delivery of social gaming, Lottoland’s commitment to the promotion of responsible behaviour online is one the company takes extremely seriously. As a leading online betting site based in Gibraltar, introduction of the PARENT scheme is just one of many ways in which the company seeks to provide ongoing support to the community around it.
Nigel Birrell added: “Industry operators often focus inside our businesses when it comes to helping and supporting our customers, and rightly so – we have to tick all the right boxes and above all be responsible operators.”
“Research shows that issues can start from a much younger age than amongst those players simply aged 18 or older, however, and Lottoland felt strongly that we could and should be doing more in the countries we operate in.”
“PARENT is a pioneering venture which will equip parents, teachers and others involved in the care and education of young people today with the awareness, control and responsibility they need to successfully navigate today’s online gaming environment, both in Gibraltar and hopefully worldwide too,” he said.
* The study was conducted by OnePoll between 19th and 28th of September, 2018 and polled 2000 parents of children aged 7-16. Participants were recruited online and were paid to participate.
About Lottoland
Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.
The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.
Source: Latest News on European Gaming Media Network
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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries
Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.
More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.
Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.
Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.
Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.
“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”
Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.
“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”
The post Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries appeared first on European Gaming Industry News.
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Low6 launches free-to-play games suite for EUROs
The diverse array of games equips brands with a multitude of options to attract and retain users throughout the tournament.
Low6, the leading gamification innovator, has today launched its new suite of mobile-first, free-to-play games tailored for the UEFA Euro 2024 tournament.
With the excitement surrounding one of the most anticipated football events, Low6’s latest offering aims to provide sportsbook operators, publishers and brands with dynamic and engaging solutions to acquire and retain users throughout the tournament.
Brands can now access the following suite of games:
- Brackets – Attracting users pre-event to select which team they believe will advance across each stage of the tournament.
- Match Day Challenges– Engaging users throughout the tournament with daily interactive retention tools including Bingo, Spot The Ball, Over/Under, Spin-The-Wheel and football scratch card.
- Predictors – Pick’em style questions to test fans predictions on what they think will happen throughout a game.
- Trivia – Interactive quiz formats to appeal to a wide audience and test their football knowledge.
- Fantasy – Immersing the most active fans in next-level fantasy where they can play the manager throughout the tournament.
- Arcade – Fun and fast nostalgic games that keep fans returning to get the top score.
- FanVote – Simple polls to let fans choose who their player of the match is
The easy-to-integrate fully customisable games come equipped with integrated advertising solutions to best promote operator offers or activate a brand’s partner’s sponsorship. This includes display banner and interstitial formats as well as the ability to service in-app pop-ups, emails and push notifications. Low6’s real-time in-game analytics and hyper-personalised communications can also be leveraged by brands to upsell their wider product offering.
“Brands globally are looking at new and innovative ways of capturing fans attention at sporting events and here at Low6 we’ve developed the perfect play for the Euros” comments Jamie Mitchell, CEO of Low6. “We’ve finely tuned our free-to-play games to provide a winning strategy in not only attracting new users but scoring higher level of engagement throughout the tournament”.
The post Low6 launches free-to-play games suite for EUROs appeared first on European Gaming Industry News.
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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships
Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.
Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.
“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.
“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.
“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”
Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.
“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”
Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.
“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”
The post UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships appeared first on European Gaming Industry News.
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