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Sportsbet secured a temporary court injunction in Australia to block rival CrownBet from changing its name to Sportingbet

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In a recent turn of events, the online bookmaker Sportsbet has secured a temporary court injunction in Australia to block rival CrownBet from changing its name to Sportingbet. This is an important move for the Paddy Power Betfair operated company as it would avoid a misleading of consumers. At least this is what the operator claims in a recent statement.

In June, CrownBet has applied to the Australian Securities and Investments Commission to reserve the name ‘Sportingbet Pty Ltd’. CrownBet’s chief executive, Matt Tripp, served as chairman of Sportsbet from 2011 to 2013 and his father, Alan Tripp, once owned a company called Sportingbet that was acquired by UK operator William Hill in Australia in 2014.

The rebrand has been on the cards since Crown Resorts sold its 62% stake in CrownBet to The Stars Group for Aus$150m (£84m/€95m/$111m) in February. The Stars Group increased its stake to 80% in April.

The case between the two rivals, started about 2 weeks ago, this is when Sportsbet has sued CrownBet over a the trademark issue.

It has been a year of rivalry for these 2 companies, CrownBet was selected in March as the preferred bidder for William Hill’s Australian business in a deal valued at A$300 million. It is also important to note that CrownBet and Sportsbet were actually the two finalists in the highly competitive bidding process for William Hill Australia.

Sportsbet initiated an emergency order in the Federal Court in an effort to stop CrownBet last month, claiming that Sportingbet is too similar a name to Sportsbet and could “mislead or deceive” customers.

“This decision demonstrates that the court shares our concern regarding the likelihood that consumers will be misled into thinking services offered under a Sportingbet brand are connected or associated with Sportsbet,” Sportsbet said in a statement.

“Sportsbet will continue to take all necessary action to protect its brand and prevent deception in the market and will see the matter through to a final determination, if necessary.”

A CrownBet spokesperson said that the company is considering its options.

“We’re obviously disappointed and will examine the decision closely and consider all options available to us,” the spokesman said.

We are looking forward to the developments of the case and will return with results as soon as they are published.

Source: iGamingBusiness.com

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming

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maxbill The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming
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MaxBill is excited to announce the release of a new whitepaper, dedicated to revealing the company’s vision for driving gaming businesses to further success. We are confident, that the recent years’ rapid expansion of the industry should be supported by the operational changes across all levels. To grow smoothly and organically, each company needs to have a strong back-end, that will ensure its scalability.

The whitepaper covers the main aspects of the essential functionality of the modern cloud-based partner management and billing solution for gaming. It goes into detail about the advantages of the process automation in a revenue calculation, shortening the invoicing cycle and creating better reporting and mutual settlements transparency for any number of contracts. We also included the segment on the importance of the 4 eyes principle and teased the new forecasting module, that has been developed specifically for gaming providers.

MaxBill understands the uncertainty that surrounds the integration of the new system in large enterprises, that is why we made sure to provide opinions of major gaming companies that already use our customized approach to billing and partner management. Two gaming giants, 888 and NetEnt, have been collaborating with MaxBill for a long time now. Their testimony reveals how switching to the single-platform system has helped them to create a better business environment and grow sustainably.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming

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OneTouch Partners with Big Wave Gaming to Launch Wild Wild West 2120

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Wild-Wild-West-2120 OneTouch Partners with Big Wave Gaming to Launch Wild Wild West 2120
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Mobile-first games developer OneTouch has partnered with the third-party games studio Big Wave Gaming to launch Wild Wild West 2120.

The 5×3 title transports players to a futuristic Wild West in pursuit of a prized bounty, with a Free Games round where two of the reels turn into Wilds and multiple jackpots can be won with a single spin.

“We’re delighted to saddle up with our valued partners at Big Wave Gaming to create Wild Wild West 2120, an enthralling new game with a fantastically inviting theme. The company has enjoyed impressive success in the social games space, so we have no doubt that this new title will perform strongly,” Ollie Castleman, Head of Marketing at OneTouch, said.

“OneTouch’s cutting-edge portfolio of mobile games is packed full of quality and innovation, so it’s fantastic to team up with the company for the epic Western adventure that is Wild Wild West 2120. We’ve experienced huge success in the social casino market and beyond, and expect this collaboration to be the first of many,” Ivan Rungkat, Managing Director at Big Wave Gaming said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OneTouch Partners with Big Wave Gaming to Launch Wild Wild West 2120

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Ukraine’s Cabinet of Ministers Approves Establishment of Gambling Commission

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8-12 Ukraine’s Cabinet of Ministers Approves Establishment of Gambling Commission
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Ukraine’s Cabinet of Ministers has approved the establishment of a gambling Commission to regulate gambling and lotteries. Its work is scheduled to launch in November this year.

The Gambling Commission will issue licenses, monitor and control the activities of gambling business operators.

“The launch of the commission will make it impossible for illegal gambling establishments to operate under the guise of state lotteries. And the legalization of gambling will stimulate the economy, attract investment, create additional jobs and receive a significant source of additional revenue,” the Ministry reports.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ukraine’s Cabinet of Ministers Approves Establishment of Gambling Commission

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