First held in 2008, Games & Amusement Fair managed to become the world’s most forward-looking and the most attractive high-end trading fair, with contracts worth millions of RMB signed at site. From 2010 to 2016, G & A was embedded in 《Guangdong Culture-rich Province Planning Framework》, the exhibition scale rose from 44,000sqm to 75,000sqm, and the number of exhibitors has risen from 243 to more than 400, which makes G & A one of the largest-scale game and amusement fair in China. This years G & A will be held between Aug 11th-13th! Make sure you don’t miss out on this event with more then 460 exhibitors waiting for you!
EEG: The company you represent is Guangdong Grandeur International Exhibition Group, the organizer of China (Zhongshan) International Game & Amusement Fair 2017. Will you please briefly introduce this International Exhibition Group? What are your achievements, goals, future plans?
Dora: As one of the best trade show organizers in China, Grandeur annually organizes several tens of large-scale professional international exhibitions involving more than 60 industries, mostly in domestic major cities like Guangzhou, Wuhan, Shanghai, Chongqing, etc, where we have subsidiaries. In 2015, our company held our first oversea exhibition, Fun & Biz Africa, in South Africa, which was certainly a milestone in our company history.
So far, the total exhibition area of the Group has exceeded 300 thousand ㎡, accommodating more than 5,000 exhibitors and 730 thousand buyers, 20 thousand of whom are oversea buyers.
Over the years, we have successfully forged more than ten world-leading exhibitions that have really made a difference to the industries, and our two game and amusement related trade shows – G&A (China (Zhongshan) International Game & Amusement Fair) and AAA (Asia Amusement & Attraction Expo) – are regarded as our crown jewels.
Our goals are to become the best exhibition service provider in China and build an effective trade and information platform for worldwide buyers and exhibitors, help Chinese enterprises to go global and provide oversea companies opportunities to tap into Chinese market even Asia market.
EEG: The first International Game & Amusement Fair, one of the largest-scale game and amusement fairs, was organized in China in 2010. What changes and results can you tell us about that have happened since the first fair?
Dora: G&A were actually held directly by the government before 2010. And the result was not very good. As the government found that CIAE (China (Guangzhou) International Game & Amusement Exhibition), one of our most successful show was doing very great at that time. So the Zhongshang Government decided to appoint our company to the organization of G&A since from 2010.
Ever since we take over the show, it has been growing at an amazing speed. In 2010, 243 exhibitors attended G&A ,covering 44000 sq.m, and no oversea attendees at all. Last year, compared with the first edition, our exhibitor attendance and show floor area almost doubled respectively to 460 and 75,000 sq.m. Visitor turnout also for the first time broke 100,000, not to mention the significant increase in oversea attendees thanks to we have been promoting the show on more than 100 international media partners, such as Themed Entertainment Association (TEA), InterGame, Play Meter, Your Guide, etc. And most importantly, more and more exhibitors successfully boost their business through our show, and the number of cooperation agreements reached on site increase year by year.
EEG: Please tell us more about the participants, the companies who will exhibit at this year’s fair. Where do they come from and which brands do they represent?
Dora: World-renowned enterprises from China and exhibits including Amusement Ride Manufacturers: Golden Horse, UNIS, Wahlap, Golden Dragon, G-look, Jiuhua, Derun Rides, Kingsun, Water Park Equipment Manufactures: Daxin, Dalang, Uibit, Children Indoor Playground Suppliers: Cowboy, Lebaobei, Yingwang Buluo, Theme Park Design Companies: UNITE ART, Matee, Huazhongxing, Shi Merit, Leshanshui, Ebulliency, Max, Icom, etc.
International exhibitors: Enone from Hongkong,Delta Strike from Australia, Zierer from Germany,Arihant Water Park Equipment from India,Dreampark and Intercard from America, Pool Safe Inc from Canada, UNO Parks and Zampera from Italy, etc.
EEG: If a company wants to take part in the fair you organize annually, what are the steps it should take in order to exhibit at one of your future fairs?
Dora: After the company makes the decision to be exhibitor. Select the booth and fill out the “Application Form” with company stamp before sending email to the Organizing Committee. The exhibition fee the must be transferred to the appointed account within five working days after the exhibition application is confirmed. Since then, the exhibitor should prepare all the relevant things to display on the fair including exhibit, flights, hotel and so on.
EEG: Will you share some figures, numbers about the last fairs and can you compare them with your expectations of this year’s fair?
Dora: Last year, G&A hosted a little over 400 exhibitors on an exhibition floor spanning over 75000 sq.m. Over 500 new products made their debut on site and contracts worth over 3.5 billion yuan were signed.
This year, covering 100,000 sq.m, G&A will prepare to receive 460 exhibitors and visitors of over 26,000 person-times.
EEG: Will you please tell us about the feedback you have already received about the previous fairs and do these comments help you in organizing better and more successful fairs?
Dora: The best feedback is that most of the exhibitors and buyers feel very satisfied with G&A .That’s why the re-attendance rate of our exhibitors is as high as 90%. And even though we have planed nearly 100,000 sq.m for this year, 80% exhibition booths were sold within a month, and a lot of exhibitors have to drop their plan of enlarging their booths due to the limited space.
EEG: Please speak about the venue or venues of this year’s fair.
Dora: The venues: Zhongshan Convention Center, the main venue and Guangdong Game & Amusement Culture Industry City (GD Game City), the sub-venue Situated in Gangkou Town, Zhongshan City, Guangdong Game & Amusement Culture Industry City (GD Game City), is an industrial park that gathers thousands of China’s leading game and amusement enterprises.
Zhongshan is one of the most important exporter of game and amusement equipment. Its is reported that nearly 30% of the world’s amusement rides and arcade games come from Zhongshan, which has also given birth to a lot of noted amusement equipment manufacturers.
EEG: How popular are amusement parks in China and do you expect a lot of visitors, families? What would you suggest them to visit?
Dora: Amusement parks are very popular not only among visitors but also among investors. According to CBG (Chinabaogao.com), 64 new theme park projects with a total investment of about 23.8 billion USD will be launched during 2015-2020. And data from AECOM suggests that by 2030, Chinese theme parks will annually receive visitors of over 423 million person-times.
Theme parks that belong to Chinese amusement park magnates like Oversea Chinese Town, Chime Long, Fantawild, Songcheng, are highly recommended, for they were ranked among the world’s top 10 theme park groups by AECOME in 2016.
EEG: Organizing such a big, international event must be very overwhelming and difficult, but I think it is also very satisfying. Please speak about the most pleasant and motivating moments and experiences you have had since this fair was started.
Dora: The most pleasant and motivating moment that we can see the exhibitors’ and buyers’ smile of success and fruit, and when they share with us their good news on the show, such as how much contracts they have signed or how many new clients they have made. What’s more, it is equally satisfying to see the show successfully concluded with an even larger scale than the preceding year.
EEG: During the fair are there events, maybe seminars, discussions where the exhibitors can change their ideas and information about their companies? Do you consider giving the chance of advertising the exhibitors important?
Dora: On August 9 and the morning of August 10, 2017 World Games & Amusement Development Conference will make a stage pose in Hilton Zhongshan Downtown. Worldwide famous speakers and industrial professionals are invited to attend.
During 14:00 to 17:30 of August 10th, the Second Conference on Chinese Cultural Products Marketing of Game & Amusement Products, is to be held in the same venue as which was spoke highly of by our speakers and attendees from China,USA, France, Malaysia,India.
Helping exhibitors to advertise their brand has always been a very important part of our service. We invite our exhibitors to take part in our concurrent events where they can advertise themselves as speakers, event sponsors, etc. Sometimes, they are also advertised in our show catalogs, or on the back of our visitor badges, and so on.
EEG: In what will this fair differ from the previous ones and what do you wish for this fair?
Dora: Now that our show has matured greatly whether with respect to the number and quality of exhibitors or visitors, we think it would be better if our attendees could not only gain economic benefit, but also useful information at our show. Therefore, we are going to held the first World Games & Amusement Development Conference which will facilitate the growth of game and amusement industry to some extent.
Exclusive Interview with Christian Maglia, Head of Sales at BetGames.TV
Our colleague, Szaló Réka interviewed Christian Maglia who is the Head of Sales at BetGames.TV. Mr. Maglia is a really dynamic, proactive and open-minded person with great experience within business development (B2B Sales), marketing and management in the Payments, New Media and Internet Gaming industries.
Through the years Mr. Maglia has been working as Sales Manager and Business Developer, Sales and Marketing Manager, Director of Sales and Marketing in Sweden, Italy, UK, Germany, Spain, Israel, Gibraltar and Malta with customers in UK, Italy, Spain, Portugal, Greece, Czech Rep., Bulgaria, Romania, Russia & CIS countries, Australia, Macedonia, Sweden, Turkey, Austria and India which naturally have given him a large network of contacts. From January 2017 he moved to BetGames.TV, a developer and distributor of an innovative own video-streamed fixed odds betting on LIVE presented GAMES.
I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself.
CM: It’s a pleasure for me to spend sometime with you. To quickly present myself, I can tell you that I started to work in the industry almost 17 years ago…..
After a few years spent between Italy, Malta, Gibraltar and UK working for a number of gaming companies (Globet, CBM, Mediabet.com) as well as platform providers (Wirex, Portomaso) and payment solution providers (the Swedish Trustly) I worked from middle 2014 to the end of 2016 as Director sales at Sportradar AG, the world’s leading supplier of sports related data and streamed content where I had the privilege to work with some of the top gaming companies like IGT, Snai, Sisal, Eurobet, Intralot, Novomatic, Admiral, Microgame, Pokerstars and many others. From January 2017 I moved to BetGames.TV where as Head of Sales, I developed the whole new Sales organization managing different territories and regions included Africa, Asia, South America and Europe.
If I look back at what I did in the last 17 years, I’d really have a lot to talk about. I can remember between the most important facts, being the one who brought the eSports into the Italian highly regulated betting market in 2016 or being the one who brought the first betting company on a Champions’ League match as main jersey sponsor of Real Betis Balompiè (Globet.com). During my years at Sportradar, I also was able to sell the NBA, Bundesliga and the Italian Serie A live stream of the matches to the main betting operator in the Italian Market…. Here at BetGames.
A few years ago BetGames.TV presented an innovation in the betting industry; a different approach and style of betting. Will you please tell more about this for our readers?
CM: BetGames.TV is a developer and distributor of its own video-streamed LIVE GAMES. They were created based on inspiration of quote by Leonardo da Vinci „Simplicity is the ultimate sophistication“. We combine traditional betting with popular lotteries and table games. They are simple enough for players to easily catch on to the idea. We provide solutions for retail betting shops and online platforms. We offer well known games to bet on their outcomes. Three different lotteries every 5 minutes, two dice games and Wheel of Fortune every 3 minutes and three non-stop action cards games.
What does BetGames.TV offer to the players that traditional roulette does not? Will you please tell more about the services BetGames.TV provides?
CM: First of all – we offer fixed odds betting. Yes, we have tables with beautiful presenters and sometimes our service is mixed with a live dealer solution. But we started this concept with the very own idea. And didn’t want to offer what others already do. We have very different risk levels – you don’t have such variety at the traditional roulette table. We have something for everybody. Low odds (high probability) for conservative players and sky-rocketing high odds (low probability) for the jackpot hunters. In the industry there are not many products what could offer multipliers in such wide range 1.01-2000.
I suppose that the advanced and fast developing technology influences the products your company offers. What impact does consumer technology have on your choices?
CM: I think it’s a great spot to mention that UAB “TV Zaidimai” (company behind BetGames.TV brand) claimed the 13th place in the “Deloitte Technology Fast 50 in Central Europe”. Our achievement was greatly influenced by an imposing growth rate of 981% in the last four years. It takes passion, dedication, and innovation to join this elite group of the fastest-growing technology companies, and being recognized as a Fast 50 Laureate helps propel our company even further. BetGames.TV was growing up steadily from the very start. Thanks for a combined total of 100+ years betting and lottery experience of shareholders. New markets are reached and conquered every quarter by our superb sales team. New countries and new partners require innovative solutions – technical wise as well. And we’re accepting these challenges with a pride. For example, we have a solution for countries with limited internet connection. A dedicated satellite channel covers the whole of sub-Saharan Africa region.
What upcoming events is the company focusing on nowadays and how prepared is the company for these events?
CM: ICE and Enada Primavera. Everybody waits for exhibition in London. The biggest, the most important and the most visited event during the year. We are looking to meet many of our existing partners and greet a lot of possible ones. As a tradition we will distribute calendars with our beautiful presenters once again. And this year the calendar is very special. Trust me – it’s a collection of masterpieces. Come to our stand-gallery S1-102 and see yourself.
Then we will go to Rimini in March. It will be a first time with the stand in Italy. I’m very excited about that!
Tell us please about the future plans, projects of BetGames.TV.
CM: We will be working on development and improvements of games and service from different perspectives. Very interesting and challenging year is upcoming. As we’re going to enter the next level by offering bespoke studios for our partners. I can’t give you more details now but it’s going to be big in the future!
What do you think about the future of the European gambling industry, especially focusing on the markets you have more experience in?
CM: Although Europe is very much considered a “single state” in terms of economic significance, and is to some extent governed by legislation passed by the European Union, the individual countries are still ultimately responsible for passing their own laws. I hope that soon the legislation or regulation will standardize the gambling throughout Europe. Because now particularly online gambling, throughout the continent is quite a challenge. Personally, I would like to see no grey or black markets in the map. But that process will take some time.
From the Gambelli case of a few years ago to the latest development in different EU members states, I think that a pan-European gaming license is more than needed.
Talking of markets size, England and Italy are always the most important but today everyone is looking at countries and regulations like Spain, Portugal, France, Romania, Bulgaria, Poland, Greece… We are not an exception and we are very active in getting new licenses or certifications to be able to offer our games in more and more countries. We already have a UK GC license and the games were recently also certified for Italy (went live in September 2017 on Microgame network) and Bulgaria where we recently signed a very important deal with EFBet. Other certifications and licenses are expected for the next months but not only in Europe.
If you could make major changes in the legislation of these markets what would they be?
CM: I would make and effort in general to have the same rules for licensing or certification in different gaming legislations. You will find legislations in which we can offer our games because we have the lottery games and other where you can’t because of that. Legislations in which our games are categorized as fixed odds betting and other in which are considered casino games. I think an harmonization of rules and taxation is very important for the future development of the industry.
Which has been the most successful experience since you have worked at BetGames.TV?
CM: Last week we were in London at the SBC Awards with a nomination as Best Multi-Channel Supplier. But in the last two months we also were included in the Deloitte Fast50 technology companies in Eastern Europe and last week in Paris we entered the FAST500 in EMEA….
Also very exciting for me to actively work to bring our games to companies of the like of Stars Group, Betway, Game Account, BetCart, EFBet, Microgame, Snai, Sisal, Eurobet, Pinnacle, GVC, Betsson Group, iSOFTBet, NYX, SBTech, Hattrick.
Who is your favorite actor or actress?
CM: Hmmmm I’d say Jack Nicholson and Meryl Streep
Where would you travel the most in Central Europe?
CM: Sofia, Bucharest and Prague for sure but I also have to mention Sarajevo, Belgrade and Skopije. All those cities are growing so fast in our industry and I’m sure we will also visit them more and more often in the future.
Exclusive Interview with Adrian Bailey, Managing Director, at Pariplay Ltd.
Szaló Réka talked to Adrian Bailey, MD of Pariplay Ltd. Adrian is driven by thrill, excitement and passion and as long as something special is being created along the way he feels content.
We’d first like to ask you to introduce yourself. It’s always nice to hear industry professionals say a few words about themselves for our audience.
Adrian Bailey (AB): I have over 10 years’ experience in the gaming sector. I’ve previously held VP of Marketing and Managing Director positions at two of the world’s largest gaming companies, Caesars Interactive Entertainment and NeoGames. I’ve been instrumental in driving the strategy and growth at both firms, where I created, managed and led multiple marketing and operational teams.
My current role as MD of Pariplay focuses on driving the overall strategy for the development studio and our suite of platforms, as well as positioning the company as a major tech player in the global gaming industry.
Pariplay is a developer of online games and systems for the online casino and iLottery verticals. There are now many game developers out there, so what makes your company unique?
AB: We’re the largest supplier and aggregation platform of games to private lottery operators, and our speed of integration is very rapid due to our lightweight and modern code base integration. Another unique selling point is our innovation in game functionality.
We’re also the first iGaming company to launch an e-commerce solution for the private lottery industry, enabling bulk buying and checkout options on a game level.
2017 has been pretty exciting for Pariplay. You’ve signed strategic partnerships with Playson, Twelve40 and iSoftBet, and partnered with Betsson, 777.be and many more. Would you say that you’ve reached all of your targets for this year?
AB: We’ve still got a lot of goals for 2017 and plenty more to come. We’ve achieved over £1.2 billion in bets and launched with 20 new operators so far, along with adding eight new vendors.
One of our biggest content partnerships this year was with GVC, which we signed back in May. We’ve only just integrated our first batch of games with the operator, spanning a range of GVC online casino brands.
In terms of content, we’ve launched eight new games this year. Looking ahead, we plan to bring to market even more content. Over the course of 2018, we’ve got plans to launch 20 original and branded titles.
We think Jack in the Box is an interesting game to bring to the online gambling industry. How well has it been received, and what was the main motivation behind this particular gamification project?
AB: The response has been impressive so far. It’s been our best launch to date, in terms of new and existing customers.
The main idea behind the game was to give the player a ‘greater sense of winning’, while increasing their sense of anticipation. For example, the ‘Big Wild’ is a very visual feature, which, if hit, has the potential to deliver a large win. We make sure that the player gets the opportunity to feel every feature.
As a closing question, we’d like to ask about your future projects. Could you fill us in on some upcoming launches and potential incoming partnerships?
We have another video slot title in our ongoing content partnership with Atari scheduled to launch early in the new year. The game will be a real nostalgia trip for those who remember the original Atari console games. It will also be packed with fantastic features and graphics for the younger players who don’t recall the arcade originals. Overall, we’re committed to launching one or two new games a month in 2018.
With regards to new partnerships, we pride ourselves on discretion. Basically, watch this space for some very exciting announcements in the not-too-distant future.
Exclusive Interview with Michal Shinitzky, Managing Director at Pangea Localization Services
Our colleague, Szaló Réka talked to Michal Shinitzky. With extensive marketing knowledge in her field, Michal brought her experience and professionalism to Pangea as managing director. Pangea, established in 2015, is a translation, localization and content service targeting online gaming, trading and cryptocurrency companies.With expertise in translation, localization and content, Michal has had over 15 years’ experience in various senior positions at some of the world’s largest online gaming companies.
Thank you very much for being available for this interview. First I would like to ask you to shortly introduce yourself.
Shinitzky: Thank you for taking the time to interview me! I’m Michal, the Managing Director of Pangea Localization Services. I’m based in Cyprus but I’m originally from Israel. After years of working in the online gaming industry in various senior positions, I took matters into my own hands by launching Pangea in 2015. It’s been a fun ride ever since.
Pangea Localization Services is a translation, localization and content service provider offering a complete package of translation services in a wide range of languages, but it is also specialized in gaming-related content. Will you please tell us more about your company and why did you choose gaming?
Shinitzky: Well, I’ve had over 15 years’ experience working at some of the world’s largest gaming companies like 888 and PokerStars. Not only am I considerably knowledgeable about this industry but it’s where I’m most familiar and comfortable. It’s one of the industries we target because I know what works, and what businesses in that field need in terms of content.
The company has been recently awarded with the “Rising Star Award” and the “Great User Experience Award”. We congratulate you for this great appreciation and achievement! What do these awards mean to you and your colleagues and will they affect the future of the company?
Shinitzky: Thank you! We were very proud to have received these rewards by FinancesOnline. It feels great to have our services recognized and honored like that. I think it has encouraged and motivated us to work even harder. We’re now aiming to win even more by different reviewers – it’s sort of becoming an addiction (laughs). As our first official awards, they will definitely go down in Pangea’s history books.
Let us turn back now to the presentation of the company. Please tell us more about the services you offer and which are the languages that you can provide services in?
Shinitzky: Pangea offers translation and localization services in over 40 languages including French, Russian, Arabic and Chinese. We also provide copywriting services like article writing, blog posts, marketing material or web content. SEO services are also a major part of our business and blog management is, too. Other than content, we also provide localized graphic design.
What can you tell us about the projects you have worked on so far, and the difficulties and successes you have experienced?
Shinitzky: One of our greatest and most unique qualities is being able to deliver projects quickly and in short notice – this is very rare in the translation industry and we’re one of the very few who do it. This may be a challenge for us at times but we always make the client happy in the end. One of our major strengths is our project managers who are extremely dedicated to their clients. We also have a strong team of translators who use the most modern and helpful technology. Our unique translation process works like a waterfall – we translate, proofread and deliver it all as fast as possible whilst maintaining quality.
Accuracy and professionalism are key values regarding translations and content writing. How can these be achieved? What are the most important factors and values that Pangea Localization Services considers important?
Shinitzky: Quality and accuracy are the core essence of our brand. We ensure these values by hiring only qualified, professional and native linguists. Our translators and writers are also experts in their fields – they’ve got an extensive background in iGaming, trading or ICOs. This way, we provide an end-result that’s accurate, makes sense and uses the right terminology for the specific industry and market. Every translation performed at Pangea also gets proofread and reviewed by a second linguist. Products get QA treatment upon request to make sure that the content is of 100% quality with zero errors.
What is your opinion about the language gambling industry uses? Are there major problems, mistakes, which should not be used anymore?
Shinitzky: Our linguists know the ins and outs of the gaming industry. They know how to communicate this field in any language. Our translators and writers make sure not to confuse certain words with other meanings. For example “push” in poker has a totally different meaning to its literal term. We know when to translate a word or phrase or when to keep the original term in English. There are many who would rush to translate a word when, really, the lingo or term should remain in its original language. At Pangea, we keep our translations authentic. We want the result to sound natural.
What upcoming events is the company focusing on nowadays and how prepared is the company for these events?
Shinitzky: Our next venture is attending the ICE Totally Gaming expo in London. This is where our main target clients will be so we’re looking forward to being there and meeting many potentials. We’ll also be attending the London Affiliate Conference where more iGaming operators will be present. We’re always ready for these events. Our team always has a booth and company brochures and leaflets to give out.
Please, tell us more about the future plans of Pangea Localization Services.
Shinitzky: Just like we help clients go global, I want Pangea to go global. Our ultimate goal is to continue growing as the leading translation and content service for the iGaming, online trading and ICO industry. We want to open more companies around the world and build a client-base globally.
Who is your favorite actor or actress?
Shinitzky: Meryl Streep
Where would you travel the most in Central Europe?
What does success mean to you?
Shinitzky: Success for me is when our reputation is known around the world. I’ll know that I’m truly successful when people start recommending Pangea for translation above all others. I want Pangea to be the first translation service that comes to mind.
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