Income Access technology will power new affiliate programme for UK online bookmaker that streamlines the sports-betting experience for players
Black Type, the London, UK-based online bookmaker with a focus on simplifying and improving the sports-betting experience for UK players, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new programme will be managed by Black Type using Income Access’ affiliate platform.
Launched in 2016 and powered by an FSB sportsbook platform under a UK Gambling Commission license, Black Type provides players with competitive odds and a high-quality, simplified user experience across a wide range of sports. Bringing a ‘back-to-fundamentals’ focus to the vertical, the brand streamlines pre-match/event and in-play betting on football, horse and greyhound racing, cricket, golf, tennis, rugby union and snooker among other sports.
Black Type also features an online casino, providing players a diverse selection of original slots and table games such as blackjack and roulette. All casino games as well as the brand’s core sports-betting offering can be accessed using Black Type’s new iOS app in addition to the brand’s desktop and mobile sites.
New players are offered a range of promotions, including a £5 bonus for both the sportsbook and casino when players place a £10 bet as well as a 100% casino bonus when players buy-in for between £10 to £100.
The launch of the new Black Type affiliate programme on Income Access’ platform, which has won EGR’s ‘Affiliate Software’ award four times since 2013, will allow affiliates to promote a sportsbook that returns the vertical to its traditional roots. The new programme offers affiliates a range of commission options, including CPA, revenue share deals and the hybrid model.
The programme will be managed by Black Type’s affiliate management team, which have multiple years’ experience in the sportsbook vertical. The team will use the Income Access platform’s ad targeting and attribution capabilities and its suite of more than 30 analytics reports to optimise campaigns.
Stephen Davison, Head of Operations at Black Type, said: “Black Type is excited to partner with Income Access and leverage its market-leading platform to launch and manage our new affiliate programme. Having already gained strong traction in the UK market, we look forward to utilising the affiliate marketing channel to promote the Black Type brand to a wider audience.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Black Type provides a welcome addition to the competitive UK sports-betting space by offering players a cleaner, simpler and streamlined sports-betting experience. We look forward to supporting the growth of a brand that is as innovative in its approach as it is traditional.”
For more information on the new affiliate programme, please contact Black Type.
About Black Type
Black Type is an online bookmaker based in London, UK, which offers a full sportsbook (wagering on horse racing, greyhound racing, and other sports betting markets, both pre-match/event and in-play), together with casino and gaming products.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).
Affiliates can cash in as gambling in Canada continues to grow
Canada is in the top 10 gambling countries in the world, with statistic aggregators Statista concluding that 75% of adult Canadians are regular gamblers.
Sports betting has been prevalent in Canada for centuries. It is one of the nation’s oldest hobbies and the country’s first laws regarding gambling were passed in 1774.
It wasn’t until 1985, however, that the Canadian government determined that individual provinces could decide on their own gambling regulations.
Betting on single sporting events remained illegal but Pro-Line betting was introduced and natives could place sports parlay bets.
Fast forward to the present day and billions of dollars are being wagered on single sporting events every year.
According to the Canadian Gaming Association, punters in Canada are wagering $10 billion each year via illegal bookmaking operations, and another $4 billion per year is wagered through offshore online betting sites.
Canadian bettors are free to access bookmakers that are based overseas, and there they can place single sports bets or parlays, as well as enjoying casino games including slots, roulette, blackjack, baccarat, and poker.
Leading betting sites such as Bet365, Betway and 888sport accept players from Canada, as well as casino-first products like LeoVegas.
In 1997, Sports Interaction was founded, becoming the first online sports betting site to be set up and licensed in Canada.
Players can use common banking methods such as Visa, MasterCard, Paysafecard, MuchBetter, EcoPayz, Interac, iDebit, and Instadebit for gambling-related transactions.
Some bookies are even beginning to accept Bitcoin, which opens even more doors for online gambling in Canada and will only aid the already rapid growth of betting in the Great White North.
All of the most-watched sports in Canada are available to bet on with the major sportsbooks. Thousands of bets are available every day, with live betting and the cash out function being put to use.
The NFL, NHL, NBA and MLB are all hugely popular among Canadian bettors, while soccer, tennis, horse racing and UFC attract a large number of wagers too.
The opportunity for affiliates to make the most of this meteoric rise has never been better. With more and more punters moving away from provincial lotteries and turning towards online betting sites for better odds, more markets, live betting, and lucrative sign-up offers, player acquisition is sure to be a priority for bookies that accept Canadian players.
Education must also be a focus for sportsbooks and casinos. There is plenty of desire for online betting solutions in Canada, but not all punters are aware of the options available to them.
The consensus within the industry is that the current legislation surrounding gambling laws in Canada is outdated.
There have been efforts to push for an amendment that would allow the full legalisation of single-game sports betting via bookmaking operations based in Canada, but until then, it is fair game for offshore bookies to take advantage of their supply and demand leverage.
How affiliates are helping to shape US sports betting
With the potential for the US online sports betting market to dwarf that of any other, domestic and international gambling operators are continuing to flock to the newest regulated states with dollar signs for eyes. But talk to those within the industry and it’s, in fact, sports betting affiliates who stand to profit most.
This piece explains the reasons for this, how affiliates are helping to get the market off the ground and the likely challenges that lay ahead for affiliates seeking a piece of what is set to become a very lucrative pie.
A whole new era
No longer are US citizens subject to the murky waters of unregulated betting at offshore sites.
The decision of the US Supreme Court to strike down the Professional and Amateur Sports Protection Act (PASPA) in May 2018 has paved the way for regulated sports betting to be introduced on a state-by-state basis.
What was once an obscure market of underground and unlicensed betting, is now home to online sports betting operators looking to get a footing in newly established online markets. In turn, offshore sites are becoming redundant and will slowly but surely be eliminated.
The role of affiliates in this process is not overlooked. Guiding US gamblers to safe and secure online gambling sites is paramount to US operators vying to secure new customers and that crucial first deposit.
The bedrock of US sports betting
While there has been great fanfare around legal sports betting in the US and relative success in certain states, speak to some sports fans and they’ll still be none the wiser regarding the sports betting opportunities now available. Or, owing to the length of time the activity was prohibited, there will be reservations, naturally.
Either way, this is a concept the US people are still getting to grips with. Despite the early success enjoyed by New Jersey and Pennsylvania, the industry is still getting off the ground and very much in its infancy. But whether online sports betting would have reached the heights it has already without the work of affiliates is a question well worth asking.
Among a brand new market in which gambling operators are having to make themselves heard above rigid laws and regulations, and consumers are not too sure which way to turn and, significantly, who to trust, affiliates are playing a vital role in raising awareness and educating consumers.
Crucially, it is online affiliates who are assisting in helping to pull players away from the offshore scene, which has effectively held a monopoly of the industry for a number of years and guide them toward the safety of legal gambling sites.
Affiliates are also acting as an intermediary between states erring on the side of caution before committing fully to online gaming, and budding bettors still unsure about the benefits of legal gambling and how the best online sportsbooks come to be.
With change comes a challenge
Evidently, there are issues affiliates are having to contend with along the way. Of which, the biggest comes in the shape of acquiring the necessary licenses needed to make money in each individual state.
Worth pointing out is the fact the licensing process in every state follows no clear pattern. Each has its own unique framework in place with varying operators, meaning no two states are the same. Essentially, the US market equates to working with 50 different countries which prevent affiliates from moving as quickly as they would like. Not to mention the compliance hurdles that need clearing.
In addition, the legalization of sports betting has opened the door for well-known media companies to enter the fray, raising the proverbial bar in terms of competition. Given the enormity of a market destined to stretch across the country, the potential for success is there for everybody, from the giants of the affiliate network to the one-man-band out there.
Land of opportunity
An aggressive market going forwards is without question, as is the likelihood of having to clear yet more obstacles.
But given the industry is only just getting started, and more states are still to legalize sports betting, all affiliates, no matter how big or small the operation, will believe they are in the race.
And why not? As yet, this is an industry with no established order where everything is up for grabs. Providing affiliates know their intended markets inside out and have a strategy in place to deliver the best content in the industry, the US market presents a golden opportunity for all.
PartnerMatrix powers TotoGaming Affiliate Program
EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.
Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.
Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”
Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”
PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.
About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.
FBM showcases landbased and online novelties on ICE London
Win Systems to Showcase its Best-in-class Products at ICE 2020
Exclusive Q&A with Dario Jurcic, Chief Business Officer at NSoft
Eldorado Secures LGCB Approval for Caesars Acquisition
NSoft Steps Into the Future at ICE 2020
Yggdrasil releases first Splitz game Temple Stacks with unparalleled win potential
BETBY Set For Inaugural ICE Appearance
Red Tiger launches Piggy Riches™ Megaways™
ORYX Gaming enters a deal with Hub88
High 5 Games creates a storm with Thundering Buffalo Jackpot Dash
Follow us on Twitter
Australia2 months ago
Scientific Games reports record performance at Melbourne Cup
Latest News3 months ago
PA Gaming Control Board imposes Fines on Downs Racing and Washington Trotting Association
Latest News2 months ago
Blockchain In Mobile Application Market
Latest News3 months ago
SEMrush Publishes Guide to Digital Marketing in Online Gambling Industry
News2 months ago
Greentube granted G4 certification
Latest News1 month ago
Pennsylvania Sportsbooks Score $316 Million November As Industry Turns 1
Latest News1 month ago
Zitro Shows Its Community Solidarity
Latest News1 month ago
Swedish Court Reduces Genesis and Aspire Global Penalty Fees