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How affiliates are helping to shape US sports betting

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1-5 How affiliates are helping to shape US sports betting

With the potential for the US online sports betting market to dwarf that of any other, domestic and international gambling operators are continuing to flock to the newest regulated states with dollar signs for eyes. But talk to those within the industry and it’s, in fact, sports betting affiliates who stand to profit most.

This piece explains the reasons for this, how affiliates are helping to get the market off the ground and the likely challenges that lay ahead for affiliates seeking a piece of what is set to become a very lucrative pie.

A whole new era

No longer are US citizens subject to the murky waters of unregulated betting at offshore sites. 

The decision of the US Supreme Court to strike down the Professional and Amateur Sports Protection Act (PASPA) in May 2018 has paved the way for regulated sports betting to be introduced on a state-by-state basis.

What was once an obscure market of underground and unlicensed betting, is now home to online sports betting operators looking to get a footing in newly established online markets. In turn, offshore sites are becoming redundant and will slowly but surely be eliminated.

The role of affiliates in this process is not overlooked. Guiding US gamblers to safe and secure online gambling sites is paramount to US operators vying to secure new customers and that crucial first deposit.

The bedrock of US sports betting

While there has been great fanfare around legal sports betting in the US and relative success in certain states, speak to some sports fans and they’ll still be none the wiser regarding the sports betting opportunities now available. Or, owing to the length of time the activity was prohibited, there will be reservations, naturally.

Either way, this is a concept the US people are still getting to grips with. Despite the early success enjoyed by New Jersey and Pennsylvania, the industry is still getting off the ground and very much in its infancy. But whether online sports betting would have reached the heights it has already without the work of affiliates is a question well worth asking.

Among a brand new market in which gambling operators are having to make themselves heard above rigid laws and regulations, and consumers are not too sure which way to turn and, significantly, who to trust, affiliates are playing a vital role in raising awareness and educating consumers.

Crucially, it is online affiliates who are assisting in helping to pull players away from the offshore scene, which has effectively held a monopoly of the industry for a number of years and guide them toward the safety of legal gambling sites.

Affiliates are also acting as an intermediary between states erring on the side of caution before committing fully to online gaming, and budding bettors still unsure about the benefits of legal gambling and how the best online sportsbooks come to be.

With change comes a challenge

Evidently, there are issues affiliates are having to contend with along the way. Of which, the biggest comes in the shape of acquiring the necessary licenses needed to make money in each individual state.

Worth pointing out is the fact the licensing process in every state follows no clear pattern. Each has its own unique framework in place with varying operators, meaning no two states are the same. Essentially, the US market equates to working with 50 different countries which prevent affiliates from moving as quickly as they would like. Not to mention the compliance hurdles that need clearing.

In addition, the legalization of sports betting has opened the door for well-known media companies to enter the fray, raising the proverbial bar in terms of competition. Given the enormity of a market destined to stretch across the country, the potential for success is there for everybody, from the giants of the affiliate network to the one-man-band out there.

Land of opportunity

An aggressive market going forwards is without question, as is the likelihood of having to clear yet more obstacles.

But given the industry is only just getting started, and more states are still to legalize sports betting, all affiliates, no matter how big or small the operation, will believe they are in the race.

And why not? As yet, this is an industry with no established order where everything is up for grabs. Providing affiliates know their intended markets inside out and have a strategy in place to deliver the best content in the industry, the US market presents a golden opportunity for all.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Affiliate Succes

One King to rule them all! King Billy wins Best Casino in the AskGamblers Awards!

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Where is the capital of the King Billy Kingdom? The good people at King Billy Casino keep their lips sealed about it – but we know that at least for the night of January 17, their capital was Belgrade, Serbia. Because, it was there, in a spectacular gala in the Hyatt Regency hotel (also broadcast live to the rest of the world) that King Billy landed the big one.

AskGamblers Awards. Best. Casino. 2019.

It is one thing to be winning industry’s big awards when you have decades of experience under your belt and your name has been a synonym for gambling from the early 20th (not 21st) century. But it is a very different thing to be doing it when you were founded only as recently, as St. Patrick’s Day, 2017.

So, in less than 3 years, King Billy Casino has proven its mettle in the AskGamblers Awards by winning Best New Casino in 2017, Best Casino 3rd place in 2018 and now, Best Casino in 2019. We reached out to Volodymyr Harkusha and Ruslan Legenzov, King Billy Casino CEO and King Billy Casino Head of Affiliates for statements.

“It is difficult to express it in words!” an excited Volodymyr says holding the prestigious trophy. “You just cannot put into words, the hard work, the team spirit, the sheer talent and the persistence of our people which brought us this amazing award. Through the good times and the bad times, our staff is there, always passionate, positive, active and effective. I am blessed and proud to be working with them!”

Ruslan Legenzov adds: “The saga of the King continues! Recognition that not only comes from the judging committee, but also from the players themselves is a double proof of what King Billy Casino is offering. We thank everyone and we continue. The best is still yet to come!”

The AskGamblers Awards are one of the most respected institutions in the iGaming world. Their distinctive feature is that they are the only awards where the winners are decided by a joint experts & players’ voting process.

The AskGamblers Awards are organized by AskGamblers, an award-winning portal itself, which provides accurate information about online casinos worldwide, as well as the opportunity for players to resolve their issues with casinos transparently.

King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and an amazing variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

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Affiliates can cash in as gambling in Canada continues to grow

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canadian-online-casinos Affiliates can cash in as gambling in Canada continues to grow

Canada is in the top 10 gambling countries in the world, with statistic aggregators Statista concluding that 75% of adult Canadians are regular gamblers.

Sports betting has been prevalent in Canada for centuries. It is one of the nation’s oldest hobbies and the country’s first laws regarding gambling were passed in 1774.

It wasn’t until 1985, however, that the Canadian government determined that individual provinces could decide on their own gambling regulations.

Betting on single sporting events remained illegal but Pro-Line betting was introduced and natives could place sports parlay bets.

Fast forward to the present day and billions of dollars are being wagered on single sporting events every year.

According to the Canadian Gaming Association, punters in Canada are wagering $10 billion each year via illegal bookmaking operations, and another $4 billion per year is wagered through offshore online betting sites

Canadian bettors are free to access bookmakers that are based overseas, and there they can place single sports bets or parlays, as well as enjoying casino games including slots, roulette, blackjack, baccarat, and poker.

Leading betting sites such as Bet365, Betway and 888sport accept players from Canada, as well as casino-first products like LeoVegas.

In 1997, Sports Interaction was founded, becoming the first online sports betting site to be set up and licensed in Canada.

Players can use common banking methods such as Visa, MasterCard, Paysafecard, MuchBetter, EcoPayz, Interac, iDebit, and Instadebit for gambling-related transactions. 

Some bookies are even beginning to accept Bitcoin, which opens even more doors for online gambling in Canada and will only aid the already rapid growth of betting in the Great White North.

All of the most-watched sports in Canada are available to bet on with the major sportsbooks. Thousands of bets are available every day, with live betting and the cash out function being put to use.

The NFL, NHL, NBA and MLB are all hugely popular among Canadian bettors, while soccer, tennis, horse racing and UFC attract a large number of wagers too.

The opportunity for affiliates to make the most of this meteoric rise has never been better. With more and more punters moving away from provincial lotteries and turning towards online betting sites for better odds, more markets, live betting, and lucrative sign-up offers, player acquisition is sure to be a priority for bookies that accept Canadian players.

Education must also be a focus for sportsbooks and casinos. There is plenty of desire for online betting solutions in Canada, but not all punters are aware of the options available to them.

The consensus within the industry is that the current legislation surrounding gambling laws in Canada is outdated. 

There have been efforts to push for an amendment that would allow the full legalisation of single-game sports betting via bookmaking operations based in Canada, but until then, it is fair game for offshore bookies to take advantage of their supply and demand leverage.

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PartnerMatrix powers TotoGaming Affiliate Program

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partnermatrix-totogaming PartnerMatrix powers TotoGaming Affiliate Program

EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.

Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.

Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”

PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.

About EveryMatrix:
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.

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