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Slovakia: How iGaming sites can build traffic



Are the Slovaks about to liberalize their iGaming market? Is it worth it to wait for any new laws? This deep-dive into the Slovak market takes a closer look at the reality on the ground and how you can profit from it.

This year in May, the Slovak government announced a planned liberalization of its restrictive iGaming laws.
This change would abolish the current state-owned monopoly on online casinos and it is hoped it will attract foreign operators. The plan is still in its early stages, but the detail released so far suggests the change will come into force in 2019, with a planned 23% tax on revenue.

What this deep dive will cover

We will go behind the headlines and cover the current market situation in Slovakia as it really is.

From the domestic players, to international operators, to the best-performing affiliates, you will see who is making money in the Slovak market right now.

We are also going to look at potential marketing strategies for those who want to build traffic from Slovakia.

Who this deep dive is for

If you are an operator who is considering applying for a licence, then you should read this.

If you are an operator or affiliate who has been scared away from the Slovak market by news reports of IP-blocks, payment processor bans, and €500,000 fines, then you should definitely read this.

But first a legal disclaimer

I am just a Slovak-speaking iGaming/marketing geek and not a lawyer, so none of the information below should be seen as legal advice—it isn’t. These are just my observations on Slovakia and iGaming.

Make sure to get proper legal advice before entering any grey market like Slovakia, Czech Republic or Hungary.

The legal situation today (June 2018)

Only the state-owned monopoly Tipos is permitted to run an online casino, which it does alongside a sportsbook and a lottery product.

Operators with a land-based betting business may also run online sportsbooks, and there are a number of Slovak and Czech betting firms which offer this. These firms currently pay a 27% tax on revenue.

Foreign firms who market to Slovak residents without a licence are named on a blacklist published by the Slovak Ministry of Finance. The list is updated every Monday and can be found here.

The current blacklist is a mixed bag of household names (William Hill, Bet365, Bwin), smaller operators based in the likes of Curacao, and a few affiliates.

As of June 2018, some of the names still on the list have removed any Slovak language options on their site, and yet they still appear there. The blacklist seems to be like the Hotel California—you may check in, but you may never leave.

If the firms do not shut down their websites to Slovak visitors within 10 days of going on the blacklist, Slovak Internet Service Providers (ISPs) must IP-block the website from Slovakia. However, all my technical tests show it is possible to access all the sites on the list while based in Slovakia.

The blacklist also contains IBAN details for each operator. Although there have been some public threats to stop Slovak payment processors from sending payments to these companies, I haven’t heard of this ever happening.

Indeed, there is no mention of any payments ban on the current version of the list.

The Slovak Ministry of Finance also threatens to issue fines to persistent offenders. There is a potential fine of €500,000 for operators and €250,000 for advertisers/affiliates.

Again, we haven’t heard of such fines being either issued or paid. Considering that the Dutch have failed to collect any fines since 2015, it’s probably safe to assume that no international operators have ever paid any Slovak fines.

Proposed changes to the law (by 2019)

The Ministry of Finance has recently proposed ending the state monopoly on online casinos, allowing domestic and foreign firms to seek a licence in the country.

The new proposed tax rate is 23% on revenue. This tax rate might tempt more applications for a licence than the Czech Republic did in 2017 with a 35% tax rate on revenue.

An important note on political risks to new gambling legislation

In general, Slovak political parties see anti-gambling laws as a big vote-winner.

In a further complication, Slovakia has a slightly unstable political climate, with coalition governments ruling almost exclusively since independence. These coalitions of two, three, four or more parties, all with different outlooks on gambling, mean that it’s very difficult to predict what the next government will actually do.

A perfect example of this instability is the recent disagreement between the Bratislava city council and the Bratislava regional government on the subject of banning land-based gambling in the Slovak capital. The next Slovak parliamentary election is due in 2020.

Frankly, basing an iGaming strategy on this proposed law being passed and then staying in place for more than a few months, is highly risky.

The iGaming market in Slovakia today

If you choose to enter this market, you should know what the current landscape looks like, particularly with regards to who the established competition is.

Apart from the state monopoly (Tipos), there are several betting operators with a physical presence in the country, who have a licence to also market a website to Slovak customers.

On top of this, there are plenty of international operators who continue to offer their sites in the Slovak language, including some big names.

Below are the main domestic, government-approved players with sites in the Slovak language.

– – this is the state-owned monopoly, offering sportsbook, casino and lottery games. The betting odds are reasonably in line with the international market, but as the only licenced company offering online casino in the country, the selection of slot games looks dated and limited.
– – offering sportsbook only, this is the online version of a Czech gaming group which has land-based betting shops in Slovakia.
– – offering sportsbook only, the online version of a Slovak gaming group which has land-based betting shops in Slovakia.
– – Slovak sportsbook
– – Slovak sportsbook, who also have sites in other countries e.g. Nigeria

On top of these domestic players, there are plenty of international operators which currently offer services in the Slovak language:

– (licensed in Gibraltar and soon Malta, offering sportsbook & casino – they are currently on the blacklist)
– (licensed in Malta, casino only, currently on the blacklist)
– (licensed in Malta, sportsbook & casino, NOT mentioned on the blacklist)
– (licensed in Cyprus, casino only)
– (licensed in Malta, casino only, NOT mentioned on the blacklist)
– (licensed in Cyprus, casino only)

Due to the similarities between Czech and Slovak, it’s easy for Slovak customers to read and speak the Czech language, making websites offering support in Czech a possible option for these customers.

Lots of international sites were scared off the Czech market, but a few still offer this language option, and presumably are of interest to Slovak customers.

Here are a couple you should be aware of: (licensed in Gibraltar, sportsbook & casino); (licensed in Curacao, casino only)

Affiliates offering content in the Slovak language

Of course, affiliates also play a key role in Slovakia. Here are the top 5 performing affiliate sites for the Slovak market:; (included on the blacklist); (included on the blacklist);;
It’s interesting to note that none of these top-performing affiliates are working with any of the government-approved Slovak-based operators.


Written by: Ivana Flynn for Ivana is a Malta-based SEO Consultant dedicated to helping iGaming operators and affiliates improve their organic search rankings. Her biggest professional passion is using SEO to break into new and tricky markets. In her spare time, she bakes, works out and plays with her cats.


George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Rolling In It: Most Profitable Racehorse



Rolling In It: Most Profitable Racehorse
Rolling In It: Most Profitable RacehorseReading Time: 3 minutes


  • Leading race horses earned £126,093 on average per minute in 2020
  • Top 20 earning thoroughbreds took just 11.05 minutes to surpass the £1 million-mark last year
  • Arrogate remains the all-time leading earner with £12,718,498.00 prize money, or £635,924.90 per minute
  • 2020’s top 20 horses passed the £1million-barrier 65.42% quicker than sport’s top earning athletes
  • Authentic picked up £402,623.08 for every 60 seconds raced last year, more than Cristiano Ronaldo (£18,782.16) and Lionel Messi (£19,926.51)

Horse racing’s class of 2020 pocketed £126,093.67 per minute of action, a new study into the value of racehorses has revealed.

The top 20 earning racehorses last year took 11.05 minutes of racing, on average, to break the £1 million-barrier, 59.56% quicker than global sports’ top earning athletes, across the same 12-month period.

However American great Arrogate still tops the all-time charts, having banked £1 million for every 1.57 minutes raced.

Exactly half of last year’s leading thoroughbreds pocketed six-figure sums for a mere 60 seconds’ work, according to OLBG’s Most Profitable Racehorse report.

Arrogate, bought by Juddmonte Farm for a meagre £408,000.00, landed three of the planet’s richest races within the space of four months, amassing as yet insurmountable career earnings of £12,718,498.00; £462,490.84 per minute on the dirt. The Breeders’ Cup Classic netted his camp £2.24 million, the Pegasus World Cup £5.69m and the Dubai World Cup £4.88m.

The Bob Baffert-trained phenom won on seven occasions in total, earning more than his keep in just 20 minutes.

That ‘time to £1 million’ figure dropped to 5.66 minutes, when you assess the financial vitals of the top 20 earning racehorses of all time. This elite group earned an aggregated £160,446,327.70 across collective careers comprising 229 starts, and a win percentage of 52, to boot.

The stats for the class of 2020 are quite remarkable too, with a combined 69 wins from 117 starts; landing each of their respective owners a sizable share of £23,847,336.32.

There are some exceptionally wealthy racehorses out there, or there would be if they got to keep the cash.

Recently retired Authentic, the sport’s top earner in 2020, added a further £402,623.08 to his owners’ coffers for every single minute he ran.

Winner of the 2020 Kentucky Derby and Breeders’ Cup Classic, setting a new track record at Keeneland in the latter, he took home a cool £5,234,100.00, in just seven starts and recently began his stud career in central Kentucky, having retired last November.

That comes against the backdrop of prize purses for the top 10 most expensive horse races on the planet surpassing the £50 million-mark for the first time in 2020, the collective fund up 28.74% year-on-year.

Disappointingly, but understandably due to the pandemic, the cumulative total prize money available for the 489 races staged across the world last year finished at £322,187,199.00, down 19.09% from 2019 (£398,218,061.00), with the available funds in Europe taking the biggest hit, falling by a jaw-dropping 58.82% year-on-year.

Across the rest of the sporting world, Cristiano Ronaldo, who plys his trade in Serie A for Juventus, cleared £76,650,000.00 through salary, bonuses and endorsements in 2020, banking £18,782.16 per minute in the 2019-20 season, 60.08% less than 18th-ranked horse Mr Freeze (£34,911.89).

Footballers Messi (£19,926.51) Neymar (£29,218.36), Basketball’s Le Bron James (£27,774.14) and F1’s Lewis Hamilton (£26,384.38) also failed to trouble Mr Freeze, purchased in 2016 for £54,750, in the earnings per minute stakes, based on 2020 income.

Tyson Fury meanwhile was the most lucrative earner. Despite fighting just once last year he averaged £2,117,557.25 per minute – 248% more than the next highest earner which was Irish racehorse Tarnawa, who also only competed once.

Commenting on the findings, OLBG’s Richard Moffat said: “We’ve always known about the huge sums of money involved in racing horses, both on the betting exchanges and the business side of it too, but to see the figures in black and white and compare what racehorses earned versus sport stars really does make you sit up and take notice.

“It’s the fine margins between winning and losing, and the colossal financial incentives on offer, that add to the drama and intrigue of the sport. It also gives you a feel for why major bloodstock operations such as Godolphin, Zayat, Juddmonte, to name but a few, exist and take the creation of future leading thoroughbreds so seriously.

“When you microanalyse it to the point where Authentic earned £402,623.08 for every 60 seconds’ work in 2020, the lucrativeness of the sport is plain to see.”

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Scout Gaming publishes Q4 2020: Revenues increased 69% to SEKm 16.9, EBITDA improved to SEKm -5.8, positive cashflow from operating activities



Scout Gaming publishes Q4 2020: Revenues increased 69% to SEKm 16.9, EBITDA improved to SEKm -5.8, positive cashflow from operating activities
Scout Gaming publishes Q4 2020: Revenues increased 69% to SEKm 16.9, EBITDA improved to SEKm -5.8, positive cashflow from operating activitiesReading Time: 2 minutes


“We continue to undergo strong growth, revenues increased by 69% to SEK 16.9 million during the fourth quarter and during the full year 2020, total revenue base amounted to SEK 46.9 million. During the full year, total revenue base thus grew by 84 percent, despite a strong negative impact from COVID-19 at the end of the first and sizable parts of the second quarter – when the global sports calendar was halted. In a longer perspective, COVID-19 has resulted in a faster pace of digitalization in general and for companies operating in the entertainment sector in particular, which has benefited Scout Gaming.

Scout Gaming continues to meet strong demand at the same time as we have so far only touched the long-term potential. We have updated our internal assessment of the potential size of the European fantasy sports market and currently estimate it to amount to between SEK 5.5-7.0 billion at Gross Gaming Revenue level, which means approximately 2-3% of the entire total online gaming market in Europe. It is an attractive market and we do everything we can to consolidate and expand our position to competitors.

The Scout Gaming’s Operator Index, which measures the underlying customer activity, amounted to 2,436, which is an increase of approximately 135 percent compared with the corresponding quarter last year.

EBITDA improved from SEK -8.1 million to SEK -5.8 million. Cash flow from operating activities improved from SEK -2.6 million during the fourth quarter of the previous year, to SEK 0.2 million during the fourth quarter of this year. We were less aggressive in our marketing costs, which primarily relate to guaranteed prize pools in comparison with the third quarter, in order to ensure that we get value for the investments we make in these, and it is gratifying to see that this theorem holds and that we reached an all time high for our operator trading index. Going forward, we are expected to be more aggressive regarding this marketing related expense. In connection with this, we also continue to invest heavily in product development, to ensure high future growth.”

Extract from CEO Andreas Ternstrom’s commentary to the year-end report.

Fourth Quarter: October – December 2020

• Revenues increased to mSEK 16.9 (10.0), corresponding to a growth of 69% compared to same quarter last year

• EBITDA improved to mSEK -5.8 (-8.1)

• Net result was mSEK -13.9 (-13.3)

• Earnings per share amounted to SEK -0.7 (-1.4)

• Operator trading index (which illustrates the underlying client activity) increased to 2436 (1035), a growth of 135%

Full year: January – December 2020

• Revenues increased to mSEK 46.9 (25.7)

• EBITDA was mSEK -39.2 (-42.8)

• Net result was mSEK -54.6 (-52.2)

• Earnings per share amounted to -3.1 kr (-3,8)

Events after the period ended

• Scout Gaming has launched another product for its award-winning portfolio. The Pick’em Jackpot game combines traditional sports knowledge with a jackpot. The game was made available to Fanteam users in mid-January and will be available for our B2B network shortly

Scout Gaming has entered into an agreement with AB Trav & Galopp, ATG (the Swedish Horse Racing Totalisator Board), Sweden’s largest gaming operator measured by turnover. The companies have agreed to jointly launch Scout Gaming’s award-winning DFS product on with a soft launch aimed at the second quarter 2021, followed by a wider marketing push in the third quarter, in time for the start of English Premier League and other major European sport leagues

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Get Ready to Run with the Gangsters in Pariplay’s Latest ‘Grand Loot’ Slot



Get Ready to Run with the Gangsters in Pariplay’s Latest ‘Grand Loot’ Slot
Get Ready to Run with the Gangsters in Pariplay’s Latest ‘Grand Loot’ SlotReading Time: 2 minutes


Players will need to prepare for adrenaline pumping game play in Pariplay’s new action-packed offering

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, has launched Grand Loot, a thrilling new online slot that takes players back in time to the early 1920s, where the streets were ruled by ruthless gangsters. Tempting players to join gangsters in the hunt for big wins, Grand Loot is busting with special features, including the Grand Loot Bonus, which rewards players with Free Spins and Special Symbols.

In the background of this slot, the rain is pouring down on two rival mafia gangs that engaged in a gun battle on the streets outside of a bank. The music starts off slightly quiet and quickly escalates when larger winnings and any bonus feature are close to being obtained, making the experience all that more exciting for players. With beautifully designed visuals and symbols, this 5-row, 4-reel video slot has 40 pay lines and features an impressive possible multiplier of 50,000x that will have players on the edge of their seats from the very first spin.

The heart-pounding action really kicks into gear when six or more scatter symbols are landed on, triggering the Grand Loot Bonus feature where Free Spins with multipliers can put some serious loot in players’ pockets. All the scatter symbols that were involved in activating this bonus feature are locked in place and awarded a multiplier of between 2x and 10x. In addition to these scatter symbols, players can land special symbols, which as the name suggests, offer extra special prizes.

Adding to the bankroll busting pay outs from the Grand Loot Bonus feature, are the game’s Special Symbols, which can help players make their getaway with an even bigger payday. The Booster, Collector, Golden Collector, Sniper and Golden Sniper symbols reward players in different ways and can be collected to drive up their multiplier.

Grand Loot, Pariplay’s newest addition to its continuously growing portfolio of hundreds of online casino games, is enabled with return-to-player (RTP) rates of 94.24% and 96.24%, providing operators with flexibility to work with. Also featuring over 20 language options, including Italian, Spanish, Portuguese and Greek the Grand Loot video slot is designed for a global scale to reach players from all over the world who are looking to grab their Tommy Guns and join in on some thrilling gangster action. Certified by regulators in the UK, Isle of Man, Malta, Switzerland, Denmark, Sweden, Bulgaria, Romania, Portugal, Spain and Colombia, Grand Loot is available for operators looking to offer an exciting slot experience to an international audience.

Christine Lewis, Chief Commercial Officer at Pariplay said: “By centring Grand Loot on the theme of getting away with the perfect robbery and becoming rich, Pariplay has created an exciting and memorable gameplay experience, that harkens to an intriguing time when gangsters ruled the cities. This theme supports a variety of rewarding special features, including huge multipliers, special symbols and the Grand Loot Bonus.”

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