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Peter Gal is a co-founder of Betherium, the fast-growing block-chain-based social betting platform. Here he talks about his career, how the idea of Betherium was born and how block-chain technology is going to change the betting industry.
You might be pleasantly surprised to hear that his passion for football has indirectly led to the creation of a path-breaking technological platform. In this interview, he clearly outlines Betherium’s objectives and vision. He also explains in detail what makes Betherium special by being “provably fair”.
I’d first like to ask you to begin with a few words about yourself. It’s always nice to hear top-class professionals say a few words about themselves for our audience.
Peter: I have 16 years’ experience leading strategic initiatives in Telco, IT, and banking. I was responsible for some of the most successful product launches in the CEE region, in the areas of big data, cloud computing, IoT, and e-commerce. My biggest passion is to combine technology with business strategy, to deliver something which is truly innovative and serves a real purpose.
You started your career as a teacher for a brief while. Then you moved to marketing, telecom, banking and life insurance. Now you are heading a block-chain-based social-media betting platform. Tell us more about the job shift. How easy was your navigation from the traditional industries to a relatively new industry?
Peter: I worked as a teacher during my alternative military service. It was a really great experience, which gave me some valuable insights for example in how to coach a team for success. Further in my career, I was always responsible for delivering new products and solutions to customers. I tackled every business challenge by focusing on delivering innovation and tangible business results to each company I worked for. I had the opportunity to cooperate with a number of startups and being deeply involved in their community. The latter truly inspired me, along with the potential a project like Bethereum offers, to start my own business.
How did the idea of Bethereum – a block-chain-based social betting platform – happened. Is there any interesting background story?Tell us more about the name “Betherium”.
Peter: The idea originated over one year ago. I am a passionate football fan and occasionally placed some bets online or with local betting agencies. From my own experience, I was not convinced that conventional betting offered the intuitiveness, security and user-friendliness that bettors deserved. So I involved a development team and started to design their our application. The head of the development team soon became one of Bethereum’s co-founders. Along the way, we realized that blockchain and especially Smart Contracts offered the perfect solution to execute our vision, and Bethereum was born. The name Bethereum is simply a combination of the words “Bet” and “Ethereum,” which is the infrastructure on which we’re building our social betting application, platform, and betting protocol.
How is the response from people towards Bethereum? Could you offer some recent stats on user engagement?
Peter: We are only as good as our community. A project like Bethereum, which aims at putting betting in the hands of MILLIONS, needs a team that can create strong social engagement. And our growing community is proof that we can do just that. We have over 55 thousand Telegram members, 20 thousand twitter and 18 thousand Facebook followers. We achieved all that organically, through innovative bounty systems, events, and competitive games. Most of this base is regularly active and we feel lucky to be part of such an amazing community. We now have a number of fan bases in different countries, who became true ambassadors of the Bethereum project.
There are several companies focusing on block-chain-based social-bettingplatform. There are there are likely to be many more, once the popularity grows. What makes Bethereum really stand out? And how do you rate the chances of the big traditional betting companies entering into the competition?
Peter: First of all, we already have a prototype: many other projects are just about an idea. As per other differentiators, we worked hard to carve a unique position within the space. Most other blockchain-based betting solutions are focusing on developing something which is already available in a conventional form, but leveraging blockchain technology to provide this “something” as a safer, more transparent, and cheaper solution (no middleman). Some focus on football or sports, some on eSports, others on fantasy sports, for example. This is all perfectly valid…but difficult to differentiate and in case of anything but sports, restrictive in terms of potential market size.
Other operators are focusing on developing a betting currency, which will then be used by “everybody else” in the betting industry. This is their main focus and while they are interested in developing some own platform, most of the effort is placed ongrowing the adoption of their digital token.
We think both directions are too restrictive. Just making something which is already available off the blockchain more secure and transparent is a great and necessary improvement, but not enough to give a betting operator an edge. Having a vision of establishing a widely adopted betting currency is certainly alluring but hard to execute if there are no powerful drivers driving such adoptions.
We aim at delivering the most intuitive and innovative betting application in the market, supporting content ranging from sport betting to eSports, fantasy, and even third-party games (e.g., casino). And to combine it with powerful gamification elements, so to deliver players with a truly rewarding experience. But we’re not limiting ourselves to a “fancy” sportsbook on the blockchain. Our vision is to develop a broad B2C and B2B ecosystem and to establish our Bether token as a global betting standard. For this reason, we are creating a platform catering to the needs of a broad consumer and business base: casual bettors, high rollers, white-label customers, conventional betting operators, third-party game providers, and marketing affiliates – all fueled by our ERC20 Bether token and running on our BetherNet betting protocol.
This strategy is not only providing us with more revenue streams and lowering risk via diversification: it is also boosting the potential for widespread token adoption. And giving us a competitive edge which is difficult to replicate.
As for the blockchain market entrance by traditional betting operators, in general it may be a difficult cultural leap for an operator whose core mentality has always revolved around a centralised, confidential solution to move onto a completely different decentralised paradigm offering full transparency. We expect that at first conventional operators may start by accepting cryptocurrencies. If they eventually decide to enter the blockchain space it may be more likely to happen in the form of partnerships with new blockchain-based players. Our B2B proposition for conventional betting operators is designed around this very belief and business opportunity.
Now let’s talk about legislation. Previously, the betting industry had to – and still has to – deal with legislation regarding betting and gambling. Now you have added block chain, which has its own problems with legislation across countries. Don’t you think you are further adding to the legal burden, when you embed betting on block chain?
Peter: Bethereum combines betting and cryptomarkets, in a peer-to-peer platform where the relationship is established directly among bettors. Broadly speaking, this gives us an advantage in licensing requirements vis-a-vis conventional centralised operators. As the regulatory environment changes rapidly (an example is the recent US Supreme Court ruling which could lead to sports betting legalisation in many US states), we’ll deep dive into individual markets when we’re closer to the platform release. However, as a general standpoint we can say that there exist a number of markets that can be served with one common license or even without a license, some that may require an individual license for the territory, and others where betting is illegal and we will not be able to operate (for example China, and that is one of the reasons why we exclude China from the token sale).
We have already looked into the cost and obtainability of betting licenses for our particular type of operation. In most cases we will obtain them directly. In the most difficult cases we will look for partnerships with operators which are licensed for the relevant territory. We have an experienced legal team advising us on this matter and we’ll always look for the best solution in terms of cost, compliance, and time.
Finally, one last question – more out of curiosity. Your website claims Bethereum is “provably fair”. Could you elaborate a bit more on practical terms what exactly you mean by “provably fair”?
Peter: The online betting industry is plagued by a number of key challenges. In a nutshell, over time the House always wins. Among other considerations, odds are vastly in favour of the bookmaker, payouts are not always honoured, and regular winners are restricted or banned. There is a lack of transparency and security, high fees and low returns, and low social involvement. These factors alienate asignificant number of potential bettors from taking part in such systems.
In Bethereum players bet with other players, not against a bookmaker, and all bets have a winner. With us, the House doesn’t win because there is no House. Players set the odds and all transactions are visible on the blockchain.
Each bet is handled by a Smart Contract. The Smart Contract records the conditions for the bet, keeps the fund in escrow, verifies the bet outcome via the use of Oracles, and automatically pays out the winnings. All this without any human intervention or possibility for manipulation. Furthermore, we will always welcome winners and run the platform with the utmost integrity. So in this way, Bethereum is a provably fair solution.
Source: European Gaming News
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or firstname.lastname@example.org
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
21Bet upgrades Sportsbook with Digitain
Reading Time: 2 minutes
June 15th, 2018 – Digitain the multi-channel casino and sports betting platform provider confirmed that Malta-licensed 21Bet had been successfully migrated to Digitain’s fully managed sportsbook solution.
21Bet is operated by Aureate Gaming Solutions Ltd and is also the official shirt sponsors of Waterford FC. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention.
Digitain CEO, Suren Khachatryan, said: “21Bet is a growing brand in Europe and we are delighted to be their technology partner of choice. Digitain’s frictionless API integration along with our fully managed Sportsbook will deliver 21Bet with enhanced user experience and over 30,000 real live monthly events and full coverage of the most popular sports in Pre-match and Live Betting, and cash out options. 21Bet will also have access to the latest World Cup content zone, including team news, standings, and head-2-head to further engage players throughout this year’s largest betting tournament.”
James Hudson CEO at 21bet, said: “Our company’s vision is to have the optimal strategic partnership with our technology providers. Digitain has a proven international and European market expertise, and their technology allows our brand to be agile and flexible, and in control of our roadmap to adapt to ever-changing market conditions and player preferences. The Digitain team are a delight to work with and they made the migration to our new sportsbook as smooth as silk! ”
Digitain has more than 1,000 employees, 35+ global partners, and more than 400 betting shops worldwide.
The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or white-label solution for both land-based and online operators via our API’s to integrate a sportsbook, casino, live dealer, and virtual sports modules. The stack also includes an extensive payment gateway, bonus engine, CRM system, and dedicated customer support 24/7.
The sportsbook product covers 30,000 live events each month, across 65 sports taking in 7,500 leagues, and more than 3,000 betting markets, while our casino solution has 3,000+ games from the likes of NetEnt, Microgaming, and Playson and many more.
Source: European Gaming News
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