46 articles
Sportsbook technology provider FIRST.bet has made Sweden the first market in the next phase of its European growth. Operators there can keep their own brand and frontend, with the FIRST.bet engine running behind it. Swed...
Fast Track has been certified by Great Place to Work for the fifth consecutive year, with the certification awarded in Malta, Sweden and Spain. The company recorded an 89% Trust Index score, with 100% of employees taking...
Initial rollout in Sweden includes 7 Djinn Wishes, Sun vs Moon: Hold n’ Win, Assassin of Rome and Farmageddon. Playnetic has gone live with Svenska Spel Sport & Casino in Sweden, distributing its online casino games...
ATG and the Swedish Biathlon Association extend their collaboration through a new four-year agreement where ATG continues as main sponsor and presenting partner. During the autumn, the collaboration will be further devel...
Regulatory consultancy will support additional market approvals as the football management betting game targets further regulated launches. BetComply has supported boutique games studio Playbook Fusion in securing a Swed...
The Swedish Trade Association for Online Gambling now counts 18 members as it looks to bring more poker expertise into policy debates. The Swedish Trade Association for Online Gambling (BOS) has elected NSUS Malta Ltd, t...
During the second quarter of 2026, the Swedish Gambling Authority continued its work against operators suspected of offering games without a Swedish license. New regulatory cases were initiated and several operators corrected themselves during the processing, which means that the regulatory cases were closed without further action. This shows how important it is for […]
Svenska Spel has published its interim report for the second quarter of 2026. The second quarter of the year is characterised by increased net gaming revenue, improved operating profit and strengthened operating margin. Eurojackpot, Oddset and casino drive growth, while the FIFA World Cup and the partnership with Swedish football contribute to high customer […]
Five-year approval follows a recent Denmark supplier licence and targets Nordic regulated growth. EvenBet Gaming has been granted a five-year B2B supplier licence in Sweden by the Swedish Gambling Authority, Spelinspektionen. The approval allows the supplier to provide its poker and online casino software to licensed operators in the market. EvenBet said the licence covers […]
Svenska Spel has appointed Katarina Borstedt as its Chief People & Culture Officer. She most recently came from the role of VP People & Culture at Munters FoodTech and has extensive experience in developing organizations, leadership and working methods in companies that are undergoing change and growth. Katarina Borstedt will be part of the Group […]
The Swedish Gambling Authority (SGA) has opened a consultation on new gambling responsibility (spelansvar) regulations that would replace the current Regulations and General Advice on Responsible Gambling (LIFS 2018:2). The consultation was issued on 16 June 2026, with stakeholders given until 10 August 2026 to submit comments. According to the consultation summary, the draft rules […]
ATG® Casino has reported a second record-breaking jackpot win in six months after a player in Stockholm, Sweden, won SEK 21m (€2m) from a jackpot powered by EveryMatrix’s EngageSuite. The win was announced on Thursday, June 18th, 2026. According to the supplier, the jackpot was delivered via EngageSuite Jackpots, which uses in-game widgets to display […]
Betting brand takes prominent placement across broadcasts, arenas and digital, with a focus on the league’s Super Friday matchday. HockeyAllsvenskan has appointed DBET as its main partner under a three-year agreement starting with the 2026/27 season. The deal runs through the 2028/29 season. Under the partnership, DBET will receive visibility across HockeyAllsvenskan TV broadcasts, arenas […]
The World Cup is the world’s biggest sporting event and as the market leader in football betting in Sweden, ATG has launched a comprehensive initiative ahead of this summer’s championship with a focus on experience, content and playing value. At the center is the new World Cup Arena – a dedicated hub where everything […]
The board of directors of AB Trav och Galopp (ATG) has appointed Anna Romboli as their new CEO. Anna Romboli will take up the position in December 2026. Anna Romboli most recently came from the role of business area manager for Svenska Spel Tur. She has previously held senior positions at, among others, game […]
The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström. The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes […]
At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025. “We welcome Richard to ATG’s board. His solid experience […]
ATG Casino has gone live in Sweden with slots from Fantasma Games via EveryMatrix, extending an earlier agreement to integrate aggregated content from the supplier. ATG’s Swedish customers now have access to Fantasma titles including Explosive Banana X, Thundra Hydra Coins Max and Mission Coinplete, among others. Fantasma Games is part of the EveryMatrix Group. […]
Svenska Spel has published its interim report for the first quarter of 2026 (January – March 2026). The first quarter of the year is characterised by increased net gaming revenue, improved operating profit and strengthened operating margin, driven by brands such as Lotto and Oddset. The quarter is also characterised by successes for Swedish sports, […]
Approval from the Swedish Gambling Authority lets the studio supply content to licensed operators in Sweden. Wicked Games has obtained a Swedish B2B gaming licence, clearing the studio to supply its content to licensed operators in Sweden. The licence was granted by the Swedish Gambling Authority (Spelinspektionen) and expands Wicked Games’ regulated market footprint in […]