Svenska Spel Interim Report January – September 2026: High Customer Engagement Lifts Oddset, Casino and Triss
The year continues positively for Svenska Spel. In the third quarter, growth was driven by high customer engagement, with strong development for Oddset, casino and Triss. The company continues to strengthen its customer offering and have taken important steps in developing Svenska Spel’s brand.
“Growth in the Swedish gaming market is moderate, while competition for customers is fierce. Against this background, it is a statement of strength that we are taking market shares in both the license and lottery markets during the first half of 2026. During the third quarter, the positive development continues with growth and good profitability. This shows that our focus on sustainable growth is paying off,” said Anna Johnson, President and CEO of Svenska Spel.
“Our sports betting business continues to perform strongly. We exceeded our World Cup goals in the closing weeks of July, with high customer activity all the way to the final. In addition to successful activities and offers to customers, it is clear that our partnership with the Swedish Football Association strengthens the business and is an important part of an attractive customer offering.”
Third quarter summary
• Net gaming revenue for the Group amounted to SEK 1898 million (1,874), an increase of SEK 24 million or 1 percent, primarily driven by growth within Oddset, casino, Triss and Lotto.
• Operating profit for the Group amounted to SEK 656 million (718), a decrease of SEK 62 million or 9 percent, which is explained by higher costs for strategic investments.
• The operating margin amounted to 35 percent (38).
• The company extended its partnership with ice hockey’s two top leagues, SHL and SDHL, until 2031 and will thus continue as the main sponsor of both leagues and their clubs.
• Together with the Swedish Sports Federation, Svenska Spel awarded 60 new elite sports scholarships that give scholarship holders greater opportunities to combine elite sports with higher studies.
• Triss has turned 40 and Svenska Spel launched a commemorative lottery with 40 million prizes.
• The biggest win of the year so far has been on Vikinglotto, with almost 200 million kronor. This is a Swedish record for Vikinglotto and the ninth largest gaming win at Svenska Spel ever.
Summary of the period January – September
• Net gaming revenue amounted to SEK 7693 million (7573), an increase of SEK 179 million or 3 percent.
• The online sales channel increased by 8 percent.
• Operating profit for the Group amounted to SEK 2539 million (2317), an increase of SEK 34 million or 2 percent.
• The operating margin amounted to 34 percent (34).
• Income statements, operating margin and other key figures in this report refer to continuing operations and exclude the land-based casino operations that were discontinued in April 2025.
• The profit for continuing operations amounted to SEK 2099 million (1977).
• The sale of the former Casino Cosmopol property in Stockholm has been completed with Alecta Fastigheter as the buyer, which is reported within discontinued operations.
• Svenska Spel extended and expanded its collaboration with the Swedish Ski Association until 2032 and it now includes all sports within the association.