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Sports Betting — Page 4

302 articles

AK Bets trading chief outlines World Cup workload as summer calendar peaks

AK Bets Head of Risk and Trading David Murray has described what he called a near-constant operational cycle for sportsbook trading teams during the FIFA World Cup, as it overlaps with a packed summer calendar including Royal Ascot, the US Open and Wimbledon. “It’s just not comparable really,” says David Murray, Head of Risk & […]

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026. The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in […]

LSports and gripAI Launch Play Insurance

LSports, the world-leading provider of real-time sports data solutions, and gripAI, the artificial-intelligence company behind a new class of real-time betting products, announced a collaboration to bring Play Insurance to sportsbook operators worldwide. Play Insurance is a bet-insurance product that lets players protect a bet for a small, AI-calculated premium. Insured players are paid […]

Sporting Risk launches SureSub player prop markets via Sportradar odds feed

The new Promotional Markets add substitution-enabled player props designed to transfer bets to replacement players during a match. Sporting Risk has expanded its Promotional Markets suite with a new set of SureSub player prop markets, distributed via the Sportradar Unified Odds Feed. The company said SureSub is designed to extend eligible player prop bets beyond […]

Jumio Enters into Partnership with BOYLE Sports

Jumio, the leading provider of AI-powered identity intelligence, has partnered with BOYLE Sports, Ireland’s largest independently owned bookmaker, to deliver a faster, safer, and more seamless onboarding experience for players across the UK and Ireland. BOYLE Sports is using Jumio’s Identity Verification and Doc Proof solutions to automatically and rapidly verify new players’ identities […]

DuelBits says UFC creator campaign delivers 122m verified video views

DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.” The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House […]

OpticOdds integrates with Perplexity Computer to answer betting queries

OpticOdds has integrated with Perplexity Computer to power sports betting queries for Pro and Max subscribers, the companies said on July 16th, 2026. The rollout makes OpticOdds’ real-time market data—covering odds, line movement and player markets from nearly 200 global sportsbooks—available inside Perplexity Computer without a separate OpticOdds subscription. Perplexity Computer calls the OpticOdds API […]

EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets

The partnership links the supplier to the club as it expands its Sportsbook offering and Ludogorets pursues a digital transformation drive. EGT Digital has partnered with PFC Ludogorets as an Official Sponsor, the company said in a statement announcing the deal. Financial terms, sponsorship assets, and the length of the agreement were not disclosed. EGT […]

AK Bets trading chief says VAR forces more in-play market suspensions

David Murray tells OLBG video reviews have cut live betting uptime and increased split-second risk decisions for traders. VAR is reshaping how football is traded in-play, according to David Murray, Head of Risk & Trading at AK Bets, who says video reviews have increased uncertainty and reduced the time live betting markets can stay open. […]

Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame

GR8_TECH has partnered with Setanta Bet, a locally licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem. The collaboration marks another important step in GR8_TECH’s expansion across regulated markets, with Setanta Bet successfully launching the GREAT_SPORTSBOOK iFrame solution. By joining the Champions Club—GR8_TECH’s exclusive network of ambitious operators powered by […]

Michael Jordan, Carsten Koerl and Jason Robins to Open SBC Summit 2026

SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins, hosted […]

BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens

BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports. Touch Bet lets customers browse race meetings and build […]

Conor McGregor Becomes 1xBet Brand Ambassador

Former UFC champion Conor McGregor has become the official global ambassador of 1xBet. Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans. Every time […]

EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal

Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack. EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack. Under the deal, EveryMatrix will migrate Betcenter’s customer […]

GRAI Starts Issuing Remote Betting Licences

The Gambling Regulatory Authority of Ireland (GRAI) officially began issuing Business-to-Consumer (B2C) remote betting and betting intermediary licences on July 1, 2026. The issuance of in person betting licences will commence later this year. With the commencement of GRAI licences, licensed operators must now meet strict obligations designed to protect consumers and uphold the […]

FIRST.bet Appoints Former DraftKings SVP Ian Bradley as Co-CEO

FIRST.bet has announced the appointment of Ian Bradley as its co-CEO. Bradley – most recently SVP at DraftKings, and a former colleague of Tom from SBTech – joins as a partner in the business alongside founder Tom Light, the two leading FIRST.bet together as the company enters its next phase of growth across LATAM, Europe […]

Veltium Targets Sharp Sportsbooks and Prediction Markets with Newly Launched Service Offering

Veltium has officially launched with bold ambitions to support business growth for sharp sportsbooks and prediction markets worldwide through a wealth of iGaming services. With its owners and leadership team holding a strong background within the sharp betting sector, the company has been established to elevate the structure of iGaming organisations across customer service, […]

BC.GAME lines up iGB L!VE showcase for sportsbook push

BC.GAME will use iGB L!VE in London to showcase its sportsbook strategy, with the team exhibiting at stand L60 and positioning sports betting as a growing part of its expansion across regulated markets. The company said the presence follows its recent integration of BETBY into BC Engine, which it described as a move to strengthen […]

Entain: 74% of UK Adults Struggle to Identify Illegal Gambling Operators on Social Media

Millions of UK football fans are watching the 2026 World Cup, unable to distinguish between legal and illegal gambling operators, leaving them exposed to significant consumer risks from the growing illegal market, according to new research commissioned by Entain, the owner of Ladbrokes and Coral. The YouGov survey of more than 2000 adults reveals […]