EEGaming

Sports Betting — Page 3

302 articles

Digitain Enters into Partnership with Silkbet

Digitain has partnered with Silkbet to support the operator’s entry into the UK regulated market, combining Digitain’s technology and turnkey solutions with Silkbet’s customer-focused approach. Under the partnership, Sil...

Betable Enters into Partnership with Delasport

Betable, the technology-led iGaming platform provider, has partnered with Delasport, a leading Sportsbook provider, to strengthen its sportsbook capabilities and support operators launching and scaling betting brands acr...

Why betting shops aren't dead

Pete Lowndes-Burt, Managing Director at Sports Alive , looks at why betting shops deserve investment as the retail estate shrinks. Prime Minister Andy Burnham's plan to give councils greater powers to refuse new betting...

Leeds United Announces Multi-year Partnership with BOYLE Sports

Leeds United announced a new multi-year partnership with BOYLE Sports, as they become the club’s UK and Ireland Betting Partner. This partnership will bring BOYLE Sports together with the club and our incredible fanbase, helping to create memorable moments for supporters throughout the 2026/27 Premier League season. As part of the agreement, BOYLE Sports branding […]

Birmingham City Football Club Announces Coral as its New Principal Partner

Birmingham City Football Club has announced Coral, one of Britain’s most historic and best-known betting brands, owned by Entain, as the its new Principal Partner. Coral has been the official betting partner of Birmingham City Football Club spanning the last two seasons, and this step up to being the primary Club sponsor marks a […]

Sporting Risk marks one year with Midnite after World Cup “Sub Hero” rollout

Sporting Risk says it has reached the first anniversary of its partnership with UK sportsbook Midnite, following the operator’s World Cup “Sub Hero” promotion built on Sporting Risk’s SureSub product. During the tournament, Midnite offered 116 Player Prop markets, including 26 Super Sub and 26 Extra Time Player Prop markets, alongside 269 BetBuilder-compatible markets, according […]

Fairplay makes on-course betting debut at Qatar Goodwood Festival

UK-licensed online sportsbook Fairplay will make its on-course bookmaker debut at the Qatar Goodwood Festival this week after acquiring its first racecourse betting pitch. The operator said it will launch a fully branded Fairplay pitch on the meeting’s opening day. The Qatar Goodwood Festival starts tomorrow (Tuesday) and is one of the biggest fixtures in […]

Digitain adds horse and greyhound racing via Pythia Sports and Racing1 integration

Digitain has agreed a new integration with Pythia Sports and Racing1 that will make horse and greyhound racing available across Digitain’s operator network for the first time. The companies said the first operator is due to go live later this summer, with technical integration on track to be completed in August. The partnership follows Digitain’s […]

DATA.BET: Pre-match betting takes 63% of World Cup 2026 turnover

DATA.BET has published an analysis of betting activity during the FIFA World Cup 2026, reporting that pre-match betting accounted for 63% of turnover, with live markets at 37%. The tournament was hosted in the United States, Canada, and Mexico and drew a combined 6.8 million attendances across 104 matches, according to the company. DATA.BET said […]

BETBY Builds on a Strong Start to 2026 with Solid H1 Sportsbook Growth

BETBY, the Tier 1 sportsbook supplier, has continued its strong start to 2026, delivering solid year-on-year growth across its business during the first half of the year. Building on the positive Q1 results reported in April, the supplier’s performance was supported by continued market expansion, product innovation, and strong activity across its operator partnerships. During […]

Bet-at-home Goes Live with Fast Track

Bet-at-home, the European online sports betting and gaming operator, has gone live with Fast Track, using the platform to manage player engagement across its sportsbook and casino. Founded in 1999 and listed on the Regulated Market of the Frankfurt Stock Exchange (Prime Standard), bet-at-home operates online sports betting and gaming across European markets, with Germany […]

AppsFlyer: UK app activity spikes on every goal during England knockout games

Data tracks the semi-final loss to Argentina and third-place win over France, showing rising spend even on goals against England. AppsFlyer on July 22, 2026 published new UK app activity data tied to England’s knockout-stage matches in 2026’s biggest global football tournament: a 1-2 semi-final loss to Argentina and a 6-4 win over France in […]

OpenBet reports $3bn staked and 175m bets during World Cup 2026

OpenBet said its platform processed more than 175 million bets and $3 billion in stakes across its global operator customers during World Cup 2026. The supplier published the figures on 22nd July 2026, describing the tournament as its biggest-ever betting event. The company said England’s run to the semi-finals drove high volumes across its UK-facing […]

Pragmatic Solutions Enters into Partnership with FIRST.bet Sportsbook

FIRST.bet, the Tier-1 sportsbook technology provider, announced its integration with Pragmatic Solutions’ iGaming Player Account Management (PAM) platform for regulated gaming and betting operators. Under this collaboration, FIRST.bet is now available to operators through the Pragmatic Solutions platform ecosystem, providing access to its full sportsbook engine, trading stack, risk management and managed services. The integration […]