Jumio, the leading provider of AI-powered identity intelligence, has partnered with BOYLE Sports, Ireland’s largest independently owned bookmaker, to deliver a faster, safer, and more seamless onboarding experience for players across the UK and Ireland.
BOYLE Sports is using Jumio’s Identity Verification and Doc Proof solutions to automatically and rapidly verify new players’ identities during onboarding. Jumio’s AI-powered checks enable BOYLE Sports to verify customers’ identities while supporting a smoother, more efficient onboarding journey, helping the company manage compliance requirements, and maintaining the high levels of customer trust and assurance needed in online gaming.
Ireland recently overhauled its gaming framework with the passing of the Gambling Regulation Act 2024, which placed additional requirements on operators to balance customer experience, fraud prevention and regulatory readiness. Jumio helps BOYLE Sports and other operators to comply with new Gambling Regulatory Authority of Ireland (GRAI) mandates, by streamlining player verification workflows and providing robust, automated AML screening.
“BOYLE Sports is committed to putting customers first, and that starts with making onboarding as simple, secure and reliable as possible. Jumio gives us a more advanced identity verification experience, with AI-powered checks that help us protect our customers and our business. We have already seen higher automatic verification rates, which not only improves the customer onboarding experience, but also reduces our operating costs by minimising the need for manual checks,” said Gareth Mok, director of operational compliance at BOYLE Sports.
“Gaming operators are being asked to move faster, protect players better and meet new GRAI compliance expectations all at once. We know that a strong onboarding experience is not just about speed – it’s about building trust from the first interaction. We are proud to support BOYLE Sports as it continues to raise the bar for safe, customer-first gaming across the UK and Ireland,” said Mike Nawrocki, chief revenue officer at Jumio.
