DATA.BET signs SportsDey deal for iFrame sportsbook rollout in Africa

SportsDey is live with managed trading and risk plus esports, sports and virtuals across 100+ disciplines, the companies said.

DATA.BET has signed a partnership with SportsDey to supply an iFrame sportsbook as the digital entertainment platform expands its betting offer in Africa, the companies said.

SportsDey is already live with DATA.BET’s full sportsbook (iFrame), including Managed Trading Services (MTS) for 24/7 odds and risk management. The supplier said the setup is designed to let SportsDey grow without building its own trading and risk infrastructure.

According to DATA.BET, the deployment includes a Single Page Application for front-end customization and covers esports, classic sports and virtual sports. The company said the content spans 100+ disciplines, 3,000+ betting markets and 100,000 events per month, supported by 90%+ markets uptime.

The package also includes Bet Builder and widgets such as Pitch Tracker, Scoreboards and Sports Widgets “backed by Genius Sports,” DATA.BET said. SportsDey also gains access to engagement tools including Hot Bundles, Bet Boost and Picture-in-Picture.

“Working with SportsDey reflects our approach to expand our offering in the African market. We're very excited about this opportunity which includes our full solution from trading to the user-facing experience”, mentioned Otto Bonning, Head of Sales at DATA.BET.

“We are excited to partner with DATA.BET and to explore the opportunities this collaboration creates for SportsDey and our growing community of sports fans. DATA.BET’s technology and expertise in sports data will complement our vision of delivering engaging and innovative sports experiences to our users. We look forward to building a strong and mutually beneficial partnership together,” commented Ajimuda Timilehin, Head of Marketing, SportsDey / Halla Gaming Ltd.