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Betting Gods

An Open Response to Mattha Busby & The Guardian



Darren Moore’s (Betting Gods) response to this piece posted in The Guardian on 1st September.


Let’s begin with the obvious; this is a terrible piece of journalism. It doesn’t represent what a good tipster site does, and it doesn’t understand even the basics of how tipsters operate.

Our message to you, Mattha Busby, is that we don’t hold it against you. We understand it can be difficult to understand a service that genuinely wants to make people money. We understand why you would assume there’s an underhand plot to rip people off.

What you need to understand is that you’re wrong. Please, come to Malta, we’ll introduce you to some people that actually understand the industry. Or at the very least, take up our offer of a complimentary membership of so you can see the potential of a truly professional tipster site.

While you’re considering our offer, we have a few comments to make about your article.

1. “Operators have a vested interest in seeing their tips lose because they take up to a 30% cut of the losses their followers make to bookmakers.”

We feel like this is an over-generalised argument that doesn’t get the way the industry works. On the surface, it does sound like it might work for tipster sites to deliberately post losing tips to earn 30% of the losing bet. But how is that a sustainable business model? It would very, very quickly ruin their whole premise of the tipster’s business.

Successful tipster sites actually make money by collecting subscription fees from satisfied customers. If the tips they give are regularly losers, then why would anyone continue to subscribe? The argument that tipsters are in cahoots with bookmakers suggests they’ll spend time and energy on building up a following before quickly doing them a disservice. It makes no sense and shows the little to no research behind the article.

2. “Such tipsters, who work from home, frequently recommend accumulator bets that experts say represent bad value.”

First, we would argue about the suggestion that accumulators are aggressively pushed on the customer. Betting Gods, as one good example of how tipsters usually operate, regularly promotes a number of different wager options. The important thing is that we suggest contenders with a good chance of taking the glory and we’ll always look for the best option to make you a profit.

That said, we may sometimes suggest an accumulator as they can be a great option for a big win. Especially as you only need a low stake to set you up. Working out the odds and relationships between the different bets requires a keen nose – the knowledge of an excellent tipster can be invaluable.

3. There are “grave concerns about terms which appear to bamboozle rather than help customers make informed choices”.

One of the worst parts of this barely researched article is that it reduces the average person following a tipster page to an idiot that blindly follows the tipster’s opinion. At the end of the day, the page’s followers are gambling their own money and are usually educated about the odds and risk they’re taking on.

In practice, tipster sites are run on either community-driven tips (given by users to other users) or suggested tips that no one forces anyone to follow. The suggestions made are great for research, or a starting point for further research, but they are neither presented, nor expected to be, guaranteed, sure-fire winners. Sports are a dynamic and unpredictable arena, and while a great tipster calls on every reserve of information, skill and ideas at their disposal – no one can read the future.

A good tipster is a guide, a source of information, a friend in the know. But just like every other aspect of modern life, personal decisions and judgement are vital in your own success. It’s a shame that Guardian journalist Mattha Busby didn’t have the personal judgement to look into the industry he chose to so poorly take down.

Mattha, if you’re reading, the invitation stands. Take the time to see what we do (we’ll even pay for your flights!). We can’t wait to show you how following a professional tipster can change your outlook. After all, as long as you’re not in touch with us and our stream of knowledgeable information, it’s only you that’s losing out.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Betting Gods

Betting Gods completes move from UK to Malta



Betting Gods, the professional sports tipster network run by ex-professional better and industry expert Darren Moore, has relocated and is now based in Malta effective 31st July 2017.

Following months of planning and preparation, Betting Gods has packed up and moved from its base in Derby, UK and headed to the sunny climes of Mediterranean island life in Malta. The company are now based in the former fishing town of St Julian’s on the eastern coast of Malta, alongside the picturesque Portomaso Marina.

Malta is a long-established favourite European location for betting companies, with hundreds of companies based on the island and many more licensed by the Malta Gaming Authority. Betting Gods will now be placed prominently alongside a number of other key players in the betting industry.

The move comes after the company has had an exceptional year of trading and it’s hoped its new location will help this to continue and branch out its work in Europe in the coming months and years.

“After months of preparation we are delighted to now officially be 100% based and operating from the beautiful Maltese islands, operating from a fabulous location alongside Portomaso Marina,” said Darren Moore, founder of and Director of Betting Gods Malta Ltd.

Talking about the move, he said, “Relocating to Malta became an obvious choice and necessity several months ago and we are excited to finally have completed the transition and be joining some of the world’s greatest company here in the heart of the Mediterranean.”

“We look forward to working with existing and new partners here in Malta and expanding our business reach throughout Europe as the company continues to grow at what has been a phenomenal rate over the past 12 months.”

Betting Gods was founded in 2014 by ex pro-better, Darren Moore. Mr Moore is passionate about finding the world’s best tipsters and shares his extensive knowledge with other professional sports betters through the popular site, has grown from strength to strength and now delivers free daily tips and previews from a wide range of professional tipsters to over 70,000 punters via its daily email messages.

For the serious professional bettors, there’s a special VIP membership option on the site which provides exclusive access to football and horse racing tips with full write-ups and discounts that aren’t available elsewhere. Plus, members benefit from regular extra content and interviews with industry experts, such as traders, famous sports people and other professional punters, as well as in-depth betting tutorials designed to help improve the chance of profiting from betting. The Betting Gods VIP Club is very well priced at just £10 per month and is open for membership at any time.

The new company trading address is –

Betting Gods Ltd, Level -5, The Quay, Portomaso Marina, St Julians, STJ 4015, Malta

Betting Gods can be found at –

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Betting Gods

Betting Gods Ltd to sponsor Betting on Football Conference 2017



Betting company expands into football market

Betting Gods Ltd, one of the UK’s leading sports betting content and tips organisations, has announced that it will be a key sponsor at this year’s Betting on Football Conference 3-5 May at Stamford Bridge.

The betting organisation, which gives its members access to exclusive betting tips from a range of high profile sporting and gambling experts, secured the partnership with event organiser SBC Events in order to broaden its involvement in the football betting industry and to promote an expanded roster of football tipsters to its prospective customers.

The conference, which takes place from May 3rd to 5th 2017 at Stamford Bridge, is the largest of its kind devoted purely to betting on football. More than 800 senior betting and football executives are expected to attend this year’s conference to discuss the latest trends, industry insight and expert opinion on the sports betting industry’s largest market.

We are delighted to be so involved with this event“, said Darren Moore, Director of Betting Gods Ltd. “SBC Events hosts some brilliant conferences and we are honored to have secured this key partnership with them and look forward to growing a strong business partnership together, while also expanding and enhancing the Betting Gods branding to the wider sports betting and Football industries.

Betting Gods provides tips on bets across various sporting industries, helping its members increase their odds of winning. Tipsters, many of whom are professional gamblers and experts in a range of sports, provide advice on strategies that can enable members to increase their winnings and gamble professional but responsibly. Regularly featured in top sporting plus national and international press, the innovative company has built a solid reputation due to its unrivaled advice.

SBC managing director Andrew McCarron commented: “It’s great news that Betting Gods is bringing its tipping expertise into the football arena and we’re very happy that Darren and his team has chosen to support Betting on Football to publicize the expansion. The conference is attracting CEOs from all around the world, so it provides a perfect platform for brands to communicate with key decision makers.”

The fourth incarnation of the Betting on Football Conference will attract hundreds of professionals in a range of positions, including service providers, operators, suppliers, affiliates, football clubs and marketing agencies. 100 top industry speakers will lead an agenda packed with insightful discussions, and delegates will be presented with an unrivaled opportunity to network with other professionals. This year’s event is expected to be SBC Events’ biggest yet, with many new functions, technologies, sub-events and sessions being introduced for delegates.

The conference was recently voted into the top 10 best industry conferences by international gambling industry website

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Betting Gods

Betting Gods arrive at their New Office in Malta



Following rapid growth and development, UK based sports betting content platform Betting Gods Ltd has announced that they will arrive at their new office space in Malta effective December 1st. Over the past several weeks, the betting firm has been working hard on increasing its brand awareness on the Mediterranean island. It has launched advertising campaigns at Malta airport, news and sports website Malta Today, and has sponsored two recent betting/igaming conferences (SiGMA and MiGS), as well as partnering with FirstMalta & MaltaFootball to provide content to their local audience. Betting Gods Ltd has also agreed a significant partnership with the organisers of SiGMA to significantly increase their involvement in various iGaming events of 2017 on the Maltese islands.


Ahead of the company’s planned official move to Malta in 2017, executives have made arrangements to move into the Soho Office, St Julians and are in talks to make this transition as smooth and efficient as possible. The company says that it is currently looking forward to the future and are excited about their forecasted growth within Malta, UK, and the wider EU and global betting / iGaming community.


Betting Gods was set up as a platform to connects both bettors and tipsters. Tipsters are highly experienced individuals who specialise in giving professional advice about a particular sport to help bettors make a return on their investment. For many bettors, joining Betting Gods has proven to be a roaring success. With the support of Betting Gods’ tipsters, many have been able to turn their betting hobby into a full-time, highly profitable career. As a result, hundreds of rookies have avoided losing a lot of money on the way to success.


The Success Of Betting Gods


Betting Gods has been able to expand its business to Malta mainly because of the trustworthiness and skill of its tipsters. As part of the company’s drive to generate trust, it guarantees the quality of it’s tipsters and offers complete transparency of their records. All information regarding a tipster’s results is made available to customers, without alteration, so that they can make up their mind about whether to take any particular tipster’s advice. The company, therefore, has put in place a system that prevents tipsters from inflating claims about their profits or accuracy. All tipsters are put through a 16-week qualification before allowing them to join the Betting Gods team.


How The Service Works


Starting up on Betting Gods is simple. Customers type in their email address on the company’s website and immediately start receiving free betting tips from pro tipsters. The next step is to join one of the company’s tipster programmes. Here, customers receive expert tips which depending on their choice of tipster will arrive between 8:30 am and 11:30 pm for the particular service that they have chosen. There’s no limit to the number of services that can be joined, enabling customers to get advice across multiple sports.


What Customers Are Saying About The Company


Betting God’s growth in Malta has been driven by a thriving customer community in the UK. One customer remarked that Betting Gods “is a fantastic service” and that he had “no hesitation in recommending Betting Gods” to others.




For More Information, Contact:


Darren Moore

19 St Christopher’s Way,

Pride Park,


DE24 8JY

Telephone: 0333 939 8443

Email: [email protected]



Thank You!

Betting Gods Ltd is Registered with the UK Information Commissioner’s Office. Registration #ZA215389

Malta Office : Level 3 Edge Water Business Complex, Triq Elija Zammit, San Ġiljan, STJ 3150


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