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Meet Bobby Garg, founder of



In our quest to create a better overview of what it means to be an online gambling affiliate, we are searching for inspirational stories of already active affiliates. In our search we came across an interesting casino affiliate website which promotes Bonus Tips for online casino. We’ve managed to interview the founder of the website, Bobby Garg, who turns out to be a Master of Engineering, IT and Business Administration. He goes our interview with Bobby Garg, founder of

  • Name: Bobby Garg
  • Age: 45
  • Hometown: Las Vegas, NV
  • Living in: Chandigarh, India
  • Favorite Food: Thai
  • Must Read Book: Unchain The Elephant by Erik Wahl


EEG: Hi Bobby, firstly we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. We are really interested and I’m sure that all our readers are going to read this with huge interest.

Tell us a bit about yourself, we want to know who Bobby Garg really is, the main person behind Where were you born? What was the key idea of developing this great review site for top online casino games and reviews?

Bobby: I was born in India and as a teenager I was always intrigued with probability theories.  I got my Masters degrees, first in Engineering and then in IT and Business Administration.

But my passion lay in gaming.  I got the rare opportunity to head one of the first online casinos in the world at the age of 28.  As this industry grew, I felt that casinos and players got acommoditized.  There needed to be someone out there who could provide a fair platform where players could make objective choices as to where they could play without the fear of being lead on.  Also, there needed a source which could provide quality players for creditable casinos.  And that was my inspiration for!

EEG: Since there are thousands of casino game review websites out there, where do you think stands now?

Bobby: We are just about a year old now and I’m quite happy with our success so far.  Yes, there are many review websites out there and a handful are quite good.  Our players can support us because we have decided not inundate them with information.  We break it down for them so it becomes meaningful for them and they are able to make good choices.  This is our USP.

EEG: What are its strong points of and what makes it stand out from the niche websites?

Bobby: Like I just said, players don’t want to drown in the details.  They are looking for specific information about casinos, bonuses, and games and banking possibilities.  We sort it out for them so promotions become more useable.  We write about our own experiences and this is what they value.   Also, the way forward is to provide geographically specific information to both players and casinos.  Our growth has been organic and we will continue to plow forward in this manner because the players who associate with us are for the long-term and make good depositors.

EEG: We have browsed your website and we found a lot of quality content, are you writing by yourself or you have a team of people writing the reviews? How many review are there on you site?

Bobby: We have reviewed nearly 150 online casino sites so far.  We have a team of writers who are not professional writers but players.  We decided to not hire professional content writers to write reviews because we want to present things as they are.   We keep the writing objective and language simple so it’s easy to understand.   We believe in calling a spade a spade because that’s what our players want to read!

EEG: What can you advise new affiliates that are looking to venture in this great industry?

Bobby: New affiliates should look for value.  Value does not mean getting players in huge numbers.   Affiliates should focus on getting players who are not bonus abusers and will stick to their brand for a while.  It’s all about long-term relationships and establishing the brand of their casino.  Marketing efforts should not have short-term goals and new affiliates must realize the importance of participating in branding activities.

EEG: What were the bumps in your road when you got started and how did you overcome them?

Bobby: Aah!  I guess everyone who is part of a start-up gets jolted by the ride!  Finding people who share the same passion and vision was a bit difficult initially, but now our team is strong and there’s excitement all around every minute of every day.  The energy is palpable!

EEG: We are sure that your receive daily messages from Affiliate Managers showcasing their products. You of course select them by brands they work with, but what are your thoughts on how Affiliate Manager-Affiliate relationships be built?

Bobby: This is a mutually rewarding relationship if it is built on trust.  We like to stay away from ‘the fine print’ and advise our partners to do the same.  By this I mean we like to state things as they are and don’t make unrealistic promises or raise false hopes.   The whole idea behind is to provide transparency at every level.

EEG: Who is your favourite celebrity?

Bobby: Will Smith

EEG: Do you attend any igaming conferences? Is so, which one and what is your most fun experience?

Bobby: I’ve been attending igaming conferences for the last three years, initially as an operator, and later as an affiliate.  Several visits to ICE in London, AAC in Amsterdam and Barcelona have been great experiences.  It’s great to rub shoulders with people from the industry, bump into old associates and meet new comers at the conferences.  I just returned from AAC in Amsterdam and that was a lot of fun (and work).  I always look forward to these meetings and learn something new and productive each time.

EEG: If you would just open your Youtube search bar, what would you search for?

Bobby: Music, Always!

EEG: Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world.

Bobby: I love Thai food.  The cuisine showcases complex flavors and yet the cooking is fairly simple!

I’d love to travel to Moscow, the history and culture fascinates me.

Las Vegas is my favorite destination in the world.  It is the nucleus of gaming and I love the zing of the city!

EEG: Where you wouldn’t want to travel in Eastern Europe?

Bobby: Eastern Europe is quite unexplored.  I’m inquisitive by nature so there’s really no place I wouldn’t like to visit there.

EEG: What is your opinion about EEG(Eastern European Gaming –

Bobby: EEG is a great initiative.  There are several authorities doing some great work for players and casinos in the western world.  But the Eastern Europe market is fairly raw and unexplored.   I’m sure the EEG will fill this gap and take things to the next level.  The EEG has great opportunity and can quickly gain a firm standing in the near future.  My best wishes for the success of and a big thank you for having me for this dialogue.

EEG: Thank you for this opportunity and have a great one!

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Affiliate Succes

Casino Hacks– the world’s first Casino Bonus & News TV!



Casino Hacks– the world's first Casino Bonus & News TV!

New online casino affiliate combines the successes of MTV, Top Gear and Late-Night Talk Shows with casino games entertainment

 Online casino fans now have the perfect platform for their interests in slot machines, blackjack, baccarat and roulette. Casino Hacks.comis launching the world’s first TV show for online casino players.

Targeting millions of online casino fans worldwide, and having already partnered with some of the major online casino operators and casino games suppliers, Swedish-owned Casino Hacks has been created by a tight team of former gaming operators, producers, marketing & SEO experts, including former executives at MTV, Mr Green, Bethard, Raketech, Pokerstars and Metal Casino who are also passionate online casino lovers.

Casino Hacks Founder Clas Dahlén was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr Green in Sweden, and is also the former Founder and Brand Strategist behind Metal Casino. The host of the show, Jonas Lutteman, who worked in the editing rooms of MTV in London will lead the entertainment and competitions in the CASINO HACKS show as well as manage Casino Hacks’ Twitch Program.

Even before the launch, Casino Hacks has already contracted major online casino operators and casino games suppliers to partner up on the affiliate platform and sponsor the TV show. It is a perfect platform to reach casino players and high rollers in a confined online casino games channel. Only a selection of online casinos will be partnered initially, as Casino Hacks only will work with the best online casinos offering the best casino bonuses as a trade off to a new, more beneficial, business model for the partnered online casino.

Clas Dahlén, the CEO, or ‘The Sales Guy’, as he would rather be referred to, says:

“Casino Hacks is here because we believe that online casino players, across the world deserve a higher standard of live entertainment. Looking for tips, hacks and great casinos and the best bonuses should not be like going through the Yellow Pages! We believe this part of the casino experience should reflect all the fun and action one can expect from an online casino today.

 “It’s now my mission to market and sell this amazing website. I’ll be a sales-focused CEO who will introduce our outstanding service to casino players and make sure the content is entertaining. That is my full-time job for now!

 “Coming from the operator side we felt it was time to do something new in the affiliate sector, creating new energy and with great design, broadcasting and all the fun entertainment that the online casino experience truly is about.

“The Show will reveal the latest online casino news, broadcasting casino reviews, new slots and interviews with interesting industry people such as the best Twitchers. The daily show will naturally run fun and rewarding competitions continuously.”

Casino Hacks is set for an international launch this week in Canada and New Zealand, followed by Australia, Iceland and six other territories in 2020.

Clas Dahlén describes their pioneering approach:

“Casino Hacks speaks out loud. We are the new kid on the block, and we don’t give a damn about our competitors’ conventional marketing or offers. Keeping our language real, trustworthy and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are creative, honest and passionate in our communication with our members.

“We are Casino Hacks and we deliver winning Entertainment!”

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Affiliate Succes

Do the right thing



Do the right thing


James Ashton from Find My UK Casino says that affiliates and operators must be responsible in their approach to engaging players over the coming months

As an online casino affiliate that prioritises responsibility and compliance above all else, I was saddened to receive emails from several of our operator partners regarding a small number of publishers that have looked to leverage the on-going global crisis to their advantage.

These emails are reminding affiliates of the terms and conditions which they agreed to when partnering with the operator, most notably that all marketing activity undertaken must be responsible and compliant at all times.

For those that are not, they risk having their accounts terminated with immediate effect. And rightly so. Professional online casino affiliates do not need to rely on a global crisis to drive traffic to their sites – if anything, they should be taking additional steps to protect their players.

Since the UK lockdown came into force last week, we have seen traffic numbers increase. This, of course, is to be expected as more people are now working from home or not working but being required to stay at home.

This is good for us and other affiliates, and equally positive for our operator partners. But we all have to take a responsible approach and ensure that we go above and beyond to provide players with the information they need to make an informed decision about if and where to play.

This includes ensuring bonus terms and conditions – significant and full – are correctly displayed while also creating explainers about wagering requirements, the tools available to help keep in control of their play and how to ensure they play at licensed and reputable brands.

We are prioritising pages such as these over high-volume ranking pages that are proven to drive players from the SERPs to our pages and ultimately to the online casino brands we recommended. As a result, we have seen retuning site visitors increase over the past two weeks.

One of the most effective ways online casino affiliates can protect players at a time when site traffic and demand is likely to increase – at least over the coming weeks and months – is to only work with the best online casino brands out there.

These are not necessarily the most established brands or those that hold multiple licences, but those that go the extra mile to educate players about responsible gambling and provide them with additional features to manage their play.

As an affiliate focussed on the UK market, we only work with those that hold a UK Gambling Commission licence. Others don’t do this and some even actively promote brands that are not UK licensed to UK players on pages about Online Casinos Not On GamStop.

This is irresponsible on many levels, but amid the current climate is putting the most vulnerable at greater risk than ever before.

We also work very closely with our operator partners to ensure that all the content we create around their brand(s) is 100% compliant, and also seek feedback on other aspects of our site to ensure we are doing everything we can to meet the highest possible standards.

This is always important but particularly right now as people find themselves with more time on their hands but perhaps with less disposable income to spend. That’s not to say they shouldn’t play online casino, but affiliates and operators must do all they can to ensure they play responsibly.

There is clearly an opportunity to target the growing number of people being confined to their homes, but affiliates and operators must do the right thing and ensure they do not take advantage of the situation and use is to their advantage.

Affiliates and operators should be investing time and resources into helping players enjoy online casino play if that is how they want to spend their time and money, but in a way that is healthy and within their means both personally and financially.

So although I was sadden to receive emails from operators stating that affiliates should not be leveraging the current global crisis and using it to their advantage, I was encourage to see that they had taken serious steps to identify, prevent and punish those that are.

That being said, it is really down to affiliates to do the right thing in the first place and it seems that despite the tremendous efforts being made by regulators, watchdogs, operators and publishers, a small minority continue to act irresponsibly, doing untold damage to the rest of the sector.

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Affiliate Succes

Leading betting affiliate sets sights on Virtual Sports market



Leading betting affiliate sets sights on Virtual Sports market

In a historic shake up of the sporting calendar not seen since the Second World War, all major sporting events have been put on hold indefinitely.

With markets in turmoil, and traffic to online bookmakers and affiliate sites alike taking a significant hit, there is a lot at stake. Sporting events will eventually return, although it’s unclear exactly as to when.

It means that the iGaming community as whole needs to look to viable alternatives, although some feel that the present predicament actually provides opportunity.

 “We’re aiming to turn this unique situation into one where we can adapt, learn, and hopefully come out of the other side in a much stronger position”, says Eskil Kvarnström, CEO of Leadstar Media. 


Viable alternatives to sports betting

“We’re quite lucky in the fact that we’ve always set out to hold a varied portfolio of products that set their focus across sports betting, online casino and a number of international markets,” says Kvarnström.

Indeed that is the challenge for many betting affiliates and online bookmakers alike. How they act and react now could leave a pivotal mark in the immediate and distant future alike.

“One of the areas where we’re already seeing a significant upturn is in the realm of virtual sports, and that’s exactly where we’re setting part of our focus for the time being. It’s providing us with a great opportunity to improve in fields that might before have gone overlooked.”

A flagship product of Leadstar Media,, aims to provide the best overview of UK bookmakers for its users based in the British Isles, but also further afield. 

“While Bookies Bonuses is primarily geared towards providing a great deal of information on online bookmakers, it is one of our sites where sports betting takes centre stage, although online casino does play an ancillary role in what it has to offer.”


It’s important to be reactive

Many sports betting sites are already seeking to develop their virtual sports betting products. The likes of Bet365, Betway and Coral have arguably the most advanced virtual sports packages on the market at present, while the BetVictor sign up offer has recently been updated to highlight its availability to players interested in virtual sports. 

“We’re actually surprised that more online bookmakers aren’t yet seeking to promote their virtual sports packages given that we already know many of the major football leagues in Europe in particular are going to be out of action for at least another month or so. But that’s where we come in”, states Kvarnström.


The role of the affiliate

“In many respects the virtual sports market goes overlooked by many players who are interested in sports betting, simply because there is a constant availability of real-life events taking place all over the world at any given time.”

“We see our role at Leadstar Media not only to provide the best products for the consumer, but in being a key conduit of disseminating valuable information on distinctive areas of the sports betting and online gambling sector. It’s not just about what is on offer, but also how particular aspects of the market like bonuses and deposits methods fundamentally work in practice, and providing that information accordingly,” says Kvarnström.

“In many respects the virtual sports market is an untapped resource ready for development, especially in such unique times. Our company has a lot of experience in nascent markets across the world, such as Africa and India, so we feel confident we can inform and advertise to our users everything that virtual sports have to offer”.

In such unique and uncertain times, it certainly provides food for thought in how the iGaming sector as a whole will look to react, adapt and develop, and more importantly, what the landscape will look like when we come out of this period on the other side.

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