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Online Casinos: The Future of The Global Casino Industry

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The recent popularity of online casinos with even the most experienced players has significantly increased the competition within the online casino industry. This competition has added a much-needed effectiveness in the business models of many online casinos.

This effectiveness of an online casino can stem from a vast array of unique attributes that attract eager and responsible customers, these are:

  • A website that stands out with great design and practicality 
  • Payments being as quick and safe as possible 
  • A variety of entertaining video games 
  • 24/7 customer support 
  • Accessibility

A Thorough Website

The first thing a potential customer strolling the internet sees is the website. Online casinos need to have an alluring, readable, and practical website. For instance, the website should be well-built with proper graphics and animations.

It should be extremely easy to use with key large buttons, such as a sign-up button. The games should be easy to navigate through and every page of the website should include critical information that is to the point. To aid practicality, the registration process should be as smooth as butter to solve through.

Payments are Key

Online casinos are popular and successful because of their emphasis on making the payment process as uncomplicated as possible. There will be no long lists of paperwork and legal issues to be attended to right before you are about to withdraw that massive win.

Moreover, payments are relatively quicker than a brick and mortar casino; it takes an average online casino to deliver payments to players within 10 to 20 minutes. There are also several payment methods catering to the vast diaspora of customers out there. Visa, MasterCard, and other payment method providers such as Cash App, should be readily available on the best websites.

A safe and trusted payment infrastructure of an online casino is indispensable in providing it with credibility and trust. This is achieved through state-of-the-art encryptions and servers that are constantly monitoring safety and security.

Video Games Draw Customers

Online casinos are all about the flawless and appealing gaming experience. Princess Casino is a relevant example in the gaming regard. The online casino is known for providing incredibly entertaining video games in all fields of gambling, notable ones being Blackjack and Poker.

These games are known to be innovative as they incorporate the most latest form of graphics and mechanics offered by a topnotch video game of a similar stature. These prized assets of Princess Casino include:

  • Gates of Valhalla 
  • 243 Crystal Fruits 
  • Wolf Gold 
  • 8 Tigers Gold 
  • Gates of Olympus 
  • Sweet Bonanza

A typical successful online casino will have such a list of video games; a larger number of video games is directly proportional to the online casino being highly successful because the customer pool will sufficiently increase.

24/7 Customer Support

Round-the-clock customer support, also known as live chat, is a common feature of almost all online casinos because of its user-friendliness. On average, it takes live chat up to 60 to 90 seconds to solve a customer issue or confusion, making it an indispensable tool for online casinos to practice safety and security across the platform as all discrepancies are immediately dealt with.

Accessibility

You, as a customer, have to ensure that your chosen online casino offers you the ability to play your favorite games and earn money on your phone app without a hassle. This means that the casino should have a well-running app. Accessibility also includes allowing the customer to make payments in crypto because this form of digital currency is readily available as numerous people possess it nowadays.

Africa

Gia Janashvili Talks About Emerging iGaming Market in Africa

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The iGaming business is fast expanding its boundaries and entering new markets, owing to a growing demand for remote gaming. As far as online gambling and sports betting go, Africa is one of the major untapped markets.

Developers, investors, and iGaming solutions companies are slowly realizing the growth potential and are taking steps to explore the sizable market potential.

Gia Janashvili has years of experience helping local iGaming brands understand their potential clients and reach targeted audiences.

We conducted a short interview with Gia Janashvili, who shared his thoughts on the budding African iGaming marketplace and what that means for users and gaming providers.

Pan-African iGaming Market Growth Potential

Africa, as a whole, has seen an economic upturn in recent years. Mobile devices and Internet access are quickly becoming affordable commodities to millions. In fact, one statistic shows African internet users in 2019 accounted for 11.5% of all internet users.

Africa, particularly the Sub-Saharan region, has a relatively liberal stance toward the practice of online betting and casino gambling. This has created an opportunity for investors and developers to provide turnkey gaming services to millions. South Africa has the largest iGaming sector, followed by countries like Uganda, Nigeria, and Kenya.

One nation investors have fixed their eyes on lately is the Republic of Congo (Brazzaville). Gia Janashvili is a majority shareholder in Paridirect, an online casino, and sports betting portal catering to the Congo-Brazzaville market. In an interview, he explained what led him and VeliServices – the iGaming solutions company he co-founded – to throw their support behind this brand.

“Africa has untapped potential for growth in the iGaming sector,” said Janashvili. “But investors usually look for steady markets like South Africa and Nigeria, disregarding peripheral countries like the Republic of Congo, not to be confused with the Democratic Republic of the Congo.”

Despite a population of just 5.5 million, Janashvili believes countries like the Congo provide a real opportunity for those with the right business-to-client approach.

Challenges Facing iGaming Providers

Success in a market as small as Congo has its challenges. For comparison, South Africa has a population of 60 million and Nigeria is around 215 million. Both make the Republic of Congo seem very small in contrast.

“The market size is considerably smaller than competing markets in South Africa and Nigeria,” said Janashvili. Cybersecurity also poses an issue due to the increase in internet users. However, according to Janashvili’s VeliServices, “data is the new gold,” and there’s still gold to be struck even in these markets.

“Our B2B2C business model enables our clients to reach targeted audiences using a personalized approach,” said Janashvili. He voices that success in the iGaming industry in any market entails learning what users need and how they behave so the gaming provider can offer more customizable solutions.

VeliServices Enters African iGaming Industry

Providers need resources to conduct market analyses, which usually entail sizable investments in unfamiliar waters. The goal of VeliServices is to create a bridge between gaming brands and their targeted users in a specific region. Janashvili argues every market is different and requires providers the right approach to connect with users.

VeliServices is an all-in-one package that provides turnkey solutions to gaming businesses to conduct data analyses and better understand the market. His platform offers data security, analytics, and anti-fraud machine learning tools that allow operators to gain a foothold in a given market and expand.

Paridirect.com is a relatively new project catering to the market in the Republic of Congo. Janashvili, who is a shareholder in Paridirect, indicates he and his company aim to lay the foundations of what could potentially be a lucrative and engaging market akin to the ones in Kenya or Uganda.

Legal Status of Online Gambling and Sports Betting in Africa

Another reason for the fast expansion of the African iGaming scene is the relaxed legislation on gambling and sports betting. South Africa is possibly the only African nation with a booming iGaming sector with predefined online casino gambling and sports betting laws. Other countries have limited regulation or lack legislation that defines the rules of interactive gaming. Oddly, a lack of clear regulation can also cause issues itself. Janashvili believes local governments could be impelled to take action to create a legal framework if they see a rise in investments in the industry.

“Right now, you have many African markets that are unregulated,” he says, adding that this could expose users and operators alike to fraud and cyber-criminal. “If investors shift focus to smaller markets, local legislatures could prompt a more robust position on gambling regulation.”

Final Thoughts

Clearly iGaming’s potential for growth is impressive. With so many untapped markets around the globe, there should be no question as to the future of the industry. Expansion into these untapped markets is the next phase for the sector and Africa is at the top of many investor’s priorities. Gia Janashvili and VeliServices stand poised to tap the potential of the Republic of Congo, but it only leads to the question: What other untapped markets in sub-saharan Africa can be opened for iGaming?

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Australia

How to choose an online casino in Australia?

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Online games have long occupied a firm place in the lives of many people. For someone it is a distraction from the constant routine of life, someone is just a fan of excitement and increased adrenaline in the blood, and many have long found in online casinos another method of financial gain. However, to get the reliable and comprehensive list of Australian gambling sites – you need to learn few things.

All the casinos have a fairly huge range of different games. And with each new appearance of a game, they all improve, and thanks to new innovations they strike us with realism, and exciting stories.

In today’s world, everything is changing so fast, everything moves at such a pace that it is very difficult to keep up with everything. And it has not the best effect on our lives and our behavior. Because it is always on the go, to solve dozens of questions at the same time, to try to cope with everything at once, and to meet certain deadlines is a hard struggle. If you live in such an incredible rhythm of life, without having a good rest it will never lead you to anything good.

If a full recreation is not for everyone (it can be costly), a little distraction at online casinos – may be your solution. It’s not necessary to play for money, you can try any casino games for free on websites like Toponlinecasinoaustralia.com. This is a nice full recreation. There is absolutely no need to go anywhere, you are at home, or at work, for example, during lunch break, you can afford the minute and distract yourself from mundane problems.

Choosing the best Australian casinos

If you do decide to play for money, the first thing you must do is to carefully examine the gambling site. The very first thing you should pay attention to – it’s of course the license, all the necessary data can always be found on the main page somewhere at the bottom (in the footer of the page). The presence of this document indicates that the site has been thoroughly checked by the relevant authorities, and you can deposit your funds with complete peace of mind. Because even if you have a dispute with the casino – the regulatory body will usually solve such disputes in favor of a player.

Also important are the reviews about the casino, you can read them in all kinds of forums, and you should always look at the ratings, but only those that were created by the players and not the affiliate companies.

Try as much as possible to learn about the attendance of the site, it too can provide you with valuable information, which in future will affect your choice of site for the game.

It’s also worth checking how long the site has been up to date, when a new game was added, because if the last update was, for example, six years ago, then this site is unlikely to be worth dealing with.

When during registration you will find information that informs you of the limitation on the withdrawal of winnings, it is better to immediately stop at this place and do not continue registration. So, this is a clear example of violation of player’s rights, no site can prohibit you in one way or another to withdraw your money.

And be sure to pay attention to the availability of support around the clock, there should not be any interruptions, you must be ready to help at any second.

In any case, the choice of the game is always up to the player, only you decide with which casino you want to try your luck, in any case, always try as much as possible to learn the necessary information. And only when the casino really proves to be bona fide, you can always get a lot of pleasure. And remember this is only a game, but it should always bring only positive moments.

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gaming

iGaming goes to war with video gaming industry

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Oulala CEO Valery Bollier made some surprising remarks regarding the future of the iGaming sector during his recent speech at the industry event in Monaco.

Bollier, CEO and Co-founder of an award-winning Daily Fantasy Football B2B provider, recently visited the principality on the French Riviera where he spoke at the World Gaming Expo.

He explained that there seems to be a significant dissonance between what the industry wants the customers to desire and what the customers and potential clients are actually looking for: ”Over the last 4 years, Oulala has directed its attention exclusively towards understanding the exact needs of these new generations, often referred to as millennials. We have learnt, first and foremost, that they want skill games.

He went on to explain that if one has gone spent their childhood and teen years playing incredible skill games on their consoles, then, chances are, they are entirely hooked on skill games. Unsurprisingly, adulthood spawns the desire to play with real money, the latter upping the stakes in a way that makes the game more exciting. ”The question that remains is why someone would choose to go for games of luck instead, a question that strategists often tend to disregard. The conclusion they settle on is that what worked for older generations will also work for the younger ones. What this notion neglects to take into account is that the older generations were raised before the first Atari console was launched in 1982. Any CTO would classify this as a ‘fatal error’.

Bollier revealed another important lesson that he and his team have learned from their customers: they want social games. ”Fortunately, there appears to be a general consensus over this fact,” he said. ”Nevertheless, it is crucial that one acknowledges the disparity that may exist between what we want to give customers and what they are actually expecting. We may be eager to offer them social luck games, purely because it is simpler for us to create, however, they actively pursue real social games that would guarantee bragging rights upon victory. The satisfaction that comes with luck games cannot be compared to the bragging satisfaction that a skill game would provide. It is for this reason that social games started out on skill games and should remain that way.

Bollier also pointed out that optimal graphic design and gameplay are a must if we want to attract millennials: ”Considering the past 15 years of experiencing video games that cost between $50 million and $300 million to build, it comes as no surprise that the level of expectation with regards to graphic design and gameplay would skyrocket.” He added that the iGaming sector is at least 20 years late in the game and until it commits to investing an extensive amount of funds towards game development, then it will be wedged at a position that is far removed from what the customers expect from it.

Bollier believes that none of the iGaming sector’s traditional products have been responding to any of the three aforementioned needs. Most do not even commit to a single one.

A new market is flourishing and growing fast, yet the iGaming sector, which would be the ideal industry to fill the gap, seems reluctant to do so. Vacuums tend to be short lived and this void will indubitably be colonized by another industry before long: the video gaming industry.

According to Bollier, the start of the 1980s saw an explosion of growth in the video game industry after targeting young children and teenagers. After having done such an excellent job, the industry enjoyed great longevity where customers continued playing throughout their teenage years and the average age of gamers is now 35 years (30 in 2012). Surprisingly, those potential customers who are still hesitant to dip their toes into our industry are already their customers. It is very likely that their next step will be to offer the one thing that they are not currently providing, that is, a real money based experience.

While a lot of this may appear to be set in stone, I still believe that a number of major iGaming groups as well as a few influential casino brands have the financial resources to fight this battle and attain a possible leading position in this upcoming market. As it is, to win a war, one must first acknowledge that there is one at all.

About Valery Bollier
ValĂ©ry Bollier has twelve years of experience in the media and online marketing as well as fifteen years of experience within the iGaming industry. He is the shareholder and former CMO of ZEturf (20% of the French online horse racing market) and Co-founder/CEO of Oulala, the first B2B Fantasy football game based on European football. In 2016, Oulala was presentedwith the best Daily Fantasy Football Game award. Bollier is also a private investor and a regular speaker at industry conferences and seminars, as well as a contributor to various B2B publications. In 2016, he was presented with the ”Tech ambassador of Malta” award as well as ”iGaming Idol” (in the category ”Data & Business Intelligence”). In 2017 he was elected the ”ICE prophet”.

About Oulala
Oulala, a B2B-licensed fantasy sports provider, is the company behind an award-winning daily fantasy football management game launched in August 2013. Its highly innovative and advanced scoring system in fantasy football uses 70 different statistical criteria, which are then converted into fantasy points in real time accordingly. A monetised version of the site, launched at the end of 2015, is now used as a case study to present the efficiency of the game to future B2B partners. The latter may opt for a fully customised solution with API, Iframe and Turnkey delivery.

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