In our quest to create a better overview of what it means to be an online gambling affiliate, we are searching for inspirational stories of already active affiliates. In our search we came across an interesting casino affiliate website which promotes Bonus Tips for online casino. We’ve managed to interview the founder of the website, Bobby Garg, who turns out to be a Master of Engineering, IT and Business Administration. He goes our interview with Bobby Garg, founder of CasinoBonusTips.com:
- Name: Bobby Garg
- Age: 45
- Hometown: Las Vegas, NV
- Living in: Chandigarh, India
- Favorite Food: Thai
- Must Read Book: Unchain The Elephant by Erik Wahl
EEG: Hi Bobby, firstly we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. We are really interested and I’m sure that all our readers are going to read this with huge interest.
Tell us a bit about yourself, we want to know who Bobby Garg really is, the main person behind CasinoBonusTips.com. Where were you born? What was the key idea of developing this great review site for top online casino games and reviews?
Bobby: I was born in India and as a teenager I was always intrigued with probability theories. I got my Masters degrees, first in Engineering and then in IT and Business Administration.
But my passion lay in gaming. I got the rare opportunity to head one of the first online casinos in the world at the age of 28. As this industry grew, I felt that casinos and players got acommoditized. There needed to be someone out there who could provide a fair platform where players could make objective choices as to where they could play without the fear of being lead on. Also, there needed a source which could provide quality players for creditable casinos. And that was my inspiration for CasinoBonusTips.com!
EEG: Since there are thousands of casino game review websites out there, where do you think CasinoBonusTips.com stands now?
Bobby: We are just about a year old now and I’m quite happy with our success so far. Yes, there are many review websites out there and a handful are quite good. Our players can support us because we have decided not inundate them with information. We break it down for them so it becomes meaningful for them and they are able to make good choices. This is our USP.
EEG: What are its strong points of CasinoBonusTips.com and what makes it stand out from the niche websites?
Bobby: Like I just said, players don’t want to drown in the details. They are looking for specific information about casinos, bonuses, and games and banking possibilities. We sort it out for them so promotions become more useable. We write about our own experiences and this is what they value. Also, the way forward is to provide geographically specific information to both players and casinos. Our growth has been organic and we will continue to plow forward in this manner because the players who associate with us are for the long-term and make good depositors.
EEG: We have browsed your website and we found a lot of quality content, are you writing by yourself or you have a team of people writing the reviews? How many review are there on you site?
Bobby: We have reviewed nearly 150 online casino sites so far. We have a team of writers who are not professional writers but players. We decided to not hire professional content writers to write reviews because we want to present things as they are. We keep the writing objective and language simple so it’s easy to understand. We believe in calling a spade a spade because that’s what our players want to read!
EEG: What can you advise new affiliates that are looking to venture in this great industry?
Bobby: New affiliates should look for value. Value does not mean getting players in huge numbers. Affiliates should focus on getting players who are not bonus abusers and will stick to their brand for a while. It’s all about long-term relationships and establishing the brand of their casino. Marketing efforts should not have short-term goals and new affiliates must realize the importance of participating in branding activities.
EEG: What were the bumps in your road when you got started and how did you overcome them?
Bobby: Aah! I guess everyone who is part of a start-up gets jolted by the ride! Finding people who share the same passion and vision was a bit difficult initially, but now our team is strong and there’s excitement all around every minute of every day. The energy is palpable!
EEG: We are sure that your receive daily messages from Affiliate Managers showcasing their products. You of course select them by brands they work with, but what are your thoughts on how Affiliate Manager-Affiliate relationships be built?
Bobby: This is a mutually rewarding relationship if it is built on trust. We like to stay away from ‘the fine print’ and advise our partners to do the same. By this I mean we like to state things as they are and don’t make unrealistic promises or raise false hopes. The whole idea behind CasinoBonusTips.com is to provide transparency at every level.
EEG: Who is your favourite celebrity?
Bobby: Will Smith
EEG: Do you attend any igaming conferences? Is so, which one and what is your most fun experience?
Bobby: I’ve been attending igaming conferences for the last three years, initially as an operator, and later as an affiliate. Several visits to ICE in London, AAC in Amsterdam and Barcelona have been great experiences. It’s great to rub shoulders with people from the industry, bump into old associates and meet new comers at the conferences. I just returned from AAC in Amsterdam and that was a lot of fun (and work). I always look forward to these meetings and learn something new and productive each time.
EEG: If you would just open your Youtube search bar, what would you search for?
Bobby: Music, Always!
EEG: Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world.
Bobby: I love Thai food. The cuisine showcases complex flavors and yet the cooking is fairly simple!
I’d love to travel to Moscow, the history and culture fascinates me.
Las Vegas is my favorite destination in the world. It is the nucleus of gaming and I love the zing of the city!
EEG: Where you wouldn’t want to travel in Eastern Europe?
Bobby: Eastern Europe is quite unexplored. I’m inquisitive by nature so there’s really no place I wouldn’t like to visit there.
EEG: What is your opinion about EEG(Eastern European Gaming – eegaming.org)?
Bobby: EEG is a great initiative. There are several authorities doing some great work for players and casinos in the western world. But the Eastern Europe market is fairly raw and unexplored. I’m sure the EEG will fill this gap and take things to the next level. The EEG has great opportunity and can quickly gain a firm standing in the near future. My best wishes for the success of EEGaming.org and a big thank you for having me for this dialogue.
EEG: Thank you for this opportunity and have a great one!
