If you were wondering if you could become a social influencer in the current and modern times we are living in, you would definetly need to take these steps? These steps will help to build your personal brand online.
In the past, our professional and personal lives were mostly kept distinct and separate and would not influence each other. The time you spent at your office or job from 8.30 am to 6.00 pm was strictly work.
Lunch was the sacred hour when you could have been acting as who you really are, either with colleagues or friends. While your colleagues or friend knew a thing or two about your personal life then, their knowledge was often not clear and didn’t know every aspect of it.
These days, this subject or we can call it habit of separating your professional and personal self has been compromised and the boundaries aren’t there anymore.
Now you are armed with ever green connectivity of smartphones and mobile social networks, you are viewing YouTube videos shared by friends and colleagues, updating your status on Facebook, and sharing photos on Instagram at all hours of the day. Increasingly, you’re also taking work home and communicating with each other on work matters in the evenings and on weekends.
Like it or not, our online activities play a part in contributing to our professional reputations. People will judge you based on the sum total of what you have shared online. And the Internet never forgets – even if you attempt to delete what you have posted before or ask Google to delete it.
Social media has been your Avatar and will evolve much further into Virtual Reality, etc. But let’s not get carried away and let’s get back on the topic of how should we manage our online activities to grow our social influence.
Step 1: Create and organize your profiles
The first and most important thing you need to do is to create compelling personal profiles on all the social platforms you’re hanging out on. This almost certainly includes LinkedIn (the first place potential employers or business partners would look), Facebook, Twitter, Pinterest and Google+.
If you are in igaming, online casinos or sportbetting, a Facebook and Instagram account is a must. With the growing proportion of people accessing social media through mobiles, Instagram will only grow in importance and new ways of promoting will arise.
Similarly, if you’re in the business of webdesign or stats, it’s probably useful to have a Pinterest account complete with boards that showcase the breadth and depth of your interests and capabilities.
The trick here is to present yourself in an interesting manner. This varies from platform to platform. It is important to include a well-taken photograph of yourself which shows you in the best light. Profiles without photos tend to be viewed less favourably.
Step 2: Present or showcase your content
Now that you’ve got stylish social profiles set up, it is time to show the world what stunning content you’re capable of creating and posting to your audience.
In case you don’t already know it, social networks like Facebook, Twitter and Instagram are the world’s largest and most extensive “show and tell” platforms for content. Naturally, this should be something that you’re proud of – a detailed review of a casino or online poker room which you’ve just written, a unique screenshot of your jackpot winnings, or a preview of an upcoming event in tennis or soccer you’ve just thought of.
Content which educates, entertains, or encourages usually work better than self-serving product pitches. Which brings us to the next step to implement.
Step 3: Share the stage
Nobody likes an arrogant person who endlessly spams others on his “masterful creations”. Nor are we enamoured by a person who constantly talks about his awards, achievements and accolades.
Periodically, you should give others the stage. Share the good work of others or acknowledge those who contributed to your success. Give a shout out to a partner or a colleague who made a difference, acknowledge the role which your business played in your success, or thank a great client who helped you with your first sale.
Step 4: Participate in Communities
Indeed, the importance of relationships cannot be over emphasised. Always remember that social media is social first and media second.
Don’t be an online hermit. Instead, participate in online communities where you can both give to and receive from. This would vary depending on your professional or personal interests of course.
Step 5: Be fair and considerate
One thing you can see as a common in many of the successful social influencers is to make it a point to provide value to the communities that they participate in. They generously choose to share knowledge, news, or useful tips which help others to do better wherever they are.
It is also important to reciprocate the kindness of others by paying it forward. Offer to help others when the occasion arises. This spirit of giving and sharing will ultimately pay dividends for you.
Step 6: Be rational and dependable
Beyond giving and sharing, you also need to be consistent. This will influence your identity both online and offline, and affect how others view and perceive you.
Being consistent means that you will commit to a certain schedule in publishing content regardless of how you feel. Not cutting slack. It also requires you to have the discipline to engage with and respond to others in a manner that is in line with your persona.
Step 7: Keep disgusting thoughts private
Some of you may keep anonymous blogs with private profiles that can only be viewed by family members and friends. The idea behind this is to allow them to be present online without the seeming danger of being seen by the snoopy eyes of colleagues, non-friends, competitors and bosses.
This can be tricky. While there are different levels of “security protection” which you can afford yourself, you never really know who your real friends and enemies may be. It could turn out to be your best friend of family member.
What happens if you mistakenly updated the wrong stuff on the wrong channel? Moreover, with hacking becoming so prevalent, it is impossible to stop somebody intent on uncovering your identity from doing so.
The best way to approach it and believe us it helps, is to adopt the policy of ensuring that whatever you choose to publish online should be fit for public consumption, regardless of the circumstance. This makes it certain that you wouldn’t commit an online faux pas which you may regret later on in life.
Hopefully this article will help you become the next Social Influencer across Social Media Channels.
The rise of Fantasy Sports
Fantasy sport games are games in which the real players assemble teams of virtual players, that are given specific skills and actual real-life statistics, in order to resemble to reality. Then, real-life players play against other players, by using the teams they assembled one against each other. Seasons are converted into “one-week” timed tournaments. After they compete, they get points that are complied. Football and NFL are the most preferred, but baseball goes first in the USA.
Fantasy sports have been around for quite a while, marking its beginnings short after world war II and officially credited by Daniel Okrent in 1979, in fantasy baseball game. With the influence of technology, personal computers (desktops) internet and mobile phones, the industry has boomed. One Australian company has estimated the worth of the industry at about $2B, growing by 10% each year.
Obviously, the internet has a very big influence on the fantasy sports industry, thus booming once with the rise of networking, web sites and personal computers in 1990. Unlike real games, players could play a whole season in just a week. But how does that industry look in numbers? With an annual growth of over 10%, an Australian company has reported that the industry is worth over $2B. This is how a statistic of the FSTA industry group looks like:
|HH income >=$50K||16%||15%|
|HH income < $50K||10%||10%|
Some consider fantasy sports as a form of gambling, others are arguing that there is more than just “chance”. A “calculated result” can be estimated using information and certain skills attributed to virtual players, in order to foresee the outcome of the match. Fantasy sports range from baseball and basket to auto racing, boxing, cricket football, golf, hockey and almost all sports we can think of.
Also the rise of mobile apps make it even easier for people to “hop in” and start playing, without being dependent from a desktop and internet connection . Mobile phones and Wi-fi are making everything much easier. People can join such activities with their friends, form teams or compete against each other in a more friendly interface, rather than just looking at matches. The desire to look at other matches is growing, people try to get more information about in-game players, their skill-tree and attributions in order to grow the strength of their own teams.
Malta is the first European country to regulate DFS. The decision made was that the DFS no longer require a gambling license in order to function. Daily fantasy sports, continue to grow in popularity and attract new people, willing to bet and follow specific competitions in order to gain bigger winnings.
It’s definitely an industry with a very bright future. Those who play not only will continue playing, and exploring the fascinating world of DFS but will also introduce their friends to it. Competitive games against friends or people you know, is much more fun rather than engage in matches with complete strangers. And it can also make people play more.
How to Start an Online Casino: Essential Tips
An online casino is not a buzzword any longer. It is a niche market that ranks third in the UK gambling market in 2016, following spread betting and sports betting.
The increase in the UK online casino market is reflected in the total figures, from operating licences obtained to the number of active customers.
Casino games are not only popular in the UK, they have rushed into all areas where 3G and 4G networks are available.
The remarkable increase worldwide can be explained firstly by the fact that many casino games lend themselves well to ‘on the go’ gaming. Secondly, the market is driven by the advance of top-notch online casino software that has reached an impressive point in terms of graphics and number of games offered.
If you are thinking of starting your own online casino business, you will have to map out your strategies, from choosing a software provider to running promotional campaigns which, for example at BetConstruct are an essential support activity extended to partners using their casino software solution.
Find the best online casino software for starting a gambling business
Before you buy casino software and start integrating games, you should take the take time to examine exactly what you are looking for in a partnership with a provider and what features and functionality you are seeking for your casino website.
The software will be the backbone of your success. When choosing a provider you have two options: you can either opt for a turnkey solution obtaining yourself the licences required or use a white label option and focus on marketing.
In either case, make sure your casino provider gives you:
- Powerful back office tools – Back office tools determine how easily you will be able to keep track of tasks, marketing, payment services and business practices. This applies to game integration as well. A good back office tool allows you to understand player behaviour and accordingly structure your casino site to improve user experience.
- Multi-channel solution – Most players enjoy the freedom to play online casino games on tablet, mobile and/or desktop, anytime, anywhere. A multi-channel solution increases your players’ loyalty and LTV (life-time value). Your players will appreciate the freedom of choice to play through any platform possible.
- Impressive games portfolio – A prudent provider will offer you diverse game categories. A more prudent one will also include games from top third-party gaming companies like NetEnt, Microgaming, Evolution Gaming and more. New game releases should be available through your provider and easily integrated into you casino platform.
- User friendly interface – A ‘customer first’ focused user interface (UI) is a must for online casinos. Your players should be provided with clear and trustworthy information while playing on the casino website. A well-planned and effective UI can be the difference between a good casino and a great one!
- Good communications with your provider – Your software provider must understand that you work tirelessly to grow your business and that any delay may affect your operations. Support for both the business and your customers is a vital element to ensuring satisfaction and prolonging the lifespan of your customers. The gambling industry even has awards to recognise excellence, and in BetConstruct’s case: the company received the EGR Award for Best Customer Service for two years running.
Obtain a gambling licence or use white label software
Depending on your business model, you will either have to apply for an operating licence or your casino will legally operate under the gaming license held by your software provider. So the first step should be to choose the jurisdiction/s you want to operate in the market/s you want to focus on. The more highly reputable licences and legal consulting the provider will offer you, the more independently you will be able to run your business.
Integrate casino games from top third-party providers
Games are what will attract people to your casino, and you should consider that as one of the main factors in deciding which provider to choose.
It is essential that you be clear about the content, focus on new releases, diversify your offerings and require third-party games integration. The landing page should display such essential elements as promotions, latest news and winner list.
Knowing the market and diversifying based on your knowledge will gain you more players: for example, in Scandinavia people prefer playing on mobile, and that’s why you should pay attention to mobile device graphics. In Africa the Internet connection is slow (otherwise expensive) and there is poor access to devices, so choosing video slots that have a low graphics option will help. In Latin America a great number of people prefer slots and table games.
Whatever you choose to include in your casino portfolio, make sure the content is of high quality. Trusted and popular game providers are essential to building a strong brand.
Another possible solution is to integrate a live dealer casino. Live casino games, which have become a must-have offering at any online casino, are a fantastic tool to create an atmosphere similar to what a player would feel in a ‘brick and mortar’ casino.
Get the right payment systems on your casino.
The next decision you should make is the integration of payment systems. Offering your players as many payment options as possible is the best way to retain them. More freedom of choice is what they seek to have when depositing money. If a player doesn’t find the option that suits him the customer is lost. Nowadays PayPal is probably the most accepted e-wallet provider but the number of people preferring Neteller and Skrill and other payment providers is increasing day by day.
Apart from payment systems, you should provide your players any type of currency they want to wager, be it the more popular currencies like the Euro or US dollar or more region specific currencies such as the West African CFA Franc or Argentinian Peso.
Promote your online casino with the help of your gaming software provider
Depending on the software provider you choose to work with, you have to tailor your marketing strategies. Ideally, your provider will offer you a fully featured Customer Relationship Management (CRM) system, a Bonus System, Affiliate Marketing solutions and banner management upon request.
These tools will assist you with the processes of player acquisition, retention and reactivation. Full integration of these tools with your casino is another key aspect you should look for.
Affiliate Marketing Software is an excellent tool for promoting your online casino because the best affiliates understand the market and know how to recruit players. Advanced software helps you take advantage of their knowledge and skills.
In an earlier post we defined that an effective CRM solution helps operators make data-driven decisions. Your decisions and way of reaching out to your players define the way you treat them and your business: are players only money for you, or do you want to create a casino platform where they can spend quality recreational time?
Building trust with your customers is a key concern for online sportsbooks and casinos, you should make communication more human and build relationships with them. It is essential that you focus on turning your website’s visitors into loyal players through unique and honest content. Integrity and powerful technologies paired with a diversified games portfolio will create a win-win situation for your players and business.
Affiliate Brand awareness: Focus more on your Customer Service
Did you know that over 80% of the customer messages that are left on Facebook pages are unanswered?
It seems that the majority of Facebook page owners did not understand that Social Media is your public relations nowadays and not answering to you customers that leave a message on your Social Media is not an option. It’s like not replying to e-mail and ignoring it even if you could just reply with a thank you or maybe a short text saying “Thank you for contacting us, one of our Customer Service Represents will contact you shortly.”
Facebook is the perfect source for services and business relationship building. Don’t think that your players that find the review of an online casino or any other gambling affiliate activity that you work in and would like to ask about more infos are all going to fill out your contact form on the website. Since nowadays everybody is connected to a social media account at lest 16 hours a day, it’s much easier to leave a message to a social media page.
Well, in one of our recent discoveries we have found the new Facebook feature which shows your fans or visitors your Facebook Page’s Response Rate
All Page admins must Respond to 90% of the messages and maintain a median response time of 5 minutes for all replies that are sent to get a Very responsive to messages icon below their Page’s cover photo.
Since this feature has been added, we have discovered the true testing power of Facebook. We have received 200% more messages during last week from users that don’t exist anymore. Some of them saying “Hola”, “Hello”, etc.
We found that Facebook has tested the pages to enable the feature for those who reply within 5 minutes to the received messages and award the first Responsiveness icons to those who started focusing more on their Customer Service.
As we said earlier this is a slap on the face to the page owners to wake up and realize that you must have a quality customer service in order to grow you brand and customer/player base.
If you are looking to grow your affiliate websites or affiliate programs exposure be sure to join the only Social Media Network dedicated to gambling affiliates, The Affiliate Voice.
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