BetConstruct Press Releases
How to Start an Online Casino: Essential Tips
An online casino is not a buzzword any longer. It is a niche market that ranks third in the UK gambling market in 2016, following spread betting and sports betting.
The increase in the UK online casino market is reflected in the total figures, from operating licences obtained to the number of active customers.
Casino games are not only popular in the UK, they have rushed into all areas where 3G and 4G networks are available.
The remarkable increase worldwide can be explained firstly by the fact that many casino games lend themselves well to ‘on the go’ gaming. Secondly, the market is driven by the advance of top-notch online casino software that has reached an impressive point in terms of graphics and number of games offered.
If you are thinking of starting your own online casino business, you will have to map out your strategies, from choosing a software provider to running promotional campaigns which, for example at BetConstruct are an essential support activity extended to partners using their casino software solution.
Find the best online casino software for starting a gambling business
Before you buy casino software and start integrating games, you should take the take time to examine exactly what you are looking for in a partnership with a provider and what features and functionality you are seeking for your casino website.
The software will be the backbone of your success. When choosing a provider you have two options: you can either opt for a turnkey solution obtaining yourself the licences required or use a white label option and focus on marketing.
In either case, make sure your casino provider gives you:
- Powerful back office tools – Back office tools determine how easily you will be able to keep track of tasks, marketing, payment services and business practices. This applies to game integration as well. A good back office tool allows you to understand player behaviour and accordingly structure your casino site to improve user experience.
- Multi-channel solution – Most players enjoy the freedom to play online casino games on tablet, mobile and/or desktop, anytime, anywhere. A multi-channel solution increases your players’ loyalty and LTV (life-time value). Your players will appreciate the freedom of choice to play through any platform possible.
- Impressive games portfolio – A prudent provider will offer you diverse game categories. A more prudent one will also include games from top third-party gaming companies like NetEnt, Microgaming, Evolution Gaming and more. New game releases should be available through your provider and easily integrated into you casino platform.
- User friendly interface – A ‘customer first’ focused user interface (UI) is a must for online casinos. Your players should be provided with clear and trustworthy information while playing on the casino website. A well-planned and effective UI can be the difference between a good casino and a great one!
- Good communications with your provider – Your software provider must understand that you work tirelessly to grow your business and that any delay may affect your operations. Support for both the business and your customers is a vital element to ensuring satisfaction and prolonging the lifespan of your customers. The gambling industry even has awards to recognise excellence, and in BetConstruct’s case: the company received the EGR Award for Best Customer Service for two years running.
Obtain a gambling licence or use white label software
Depending on your business model, you will either have to apply for an operating licence or your casino will legally operate under the gaming license held by your software provider. So the first step should be to choose the jurisdiction/s you want to operate in the market/s you want to focus on. The more highly reputable licences and legal consulting the provider will offer you, the more independently you will be able to run your business.
Integrate casino games from top third-party providers
Games are what will attract people to your casino, and you should consider that as one of the main factors in deciding which provider to choose.
It is essential that you be clear about the content, focus on new releases, diversify your offerings and require third-party games integration. The landing page should display such essential elements as promotions, latest news and winner list.
Knowing the market and diversifying based on your knowledge will gain you more players: for example, in Scandinavia people prefer playing on mobile, and that’s why you should pay attention to mobile device graphics. In Africa the Internet connection is slow (otherwise expensive) and there is poor access to devices, so choosing video slots that have a low graphics option will help. In Latin America a great number of people prefer slots and table games.
Whatever you choose to include in your casino portfolio, make sure the content is of high quality. Trusted and popular game providers are essential to building a strong brand.
Another possible solution is to integrate a live dealer casino. Live casino games, which have become a must-have offering at any online casino, are a fantastic tool to create an atmosphere similar to what a player would feel in a ‘brick and mortar’ casino.
Get the right payment systems on your casino.
The next decision you should make is the integration of payment systems. Offering your players as many payment options as possible is the best way to retain them. More freedom of choice is what they seek to have when depositing money. If a player doesn’t find the option that suits him the customer is lost. Nowadays PayPal is probably the most accepted e-wallet provider but the number of people preferring Neteller and Skrill and other payment providers is increasing day by day.
Apart from payment systems, you should provide your players any type of currency they want to wager, be it the more popular currencies like the Euro or US dollar or more region specific currencies such as the West African CFA Franc or Argentinian Peso.
Promote your online casino with the help of your gaming software provider
Depending on the software provider you choose to work with, you have to tailor your marketing strategies. Ideally, your provider will offer you a fully featured Customer Relationship Management (CRM) system, a Bonus System, Affiliate Marketing solutions and banner management upon request.
These tools will assist you with the processes of player acquisition, retention and reactivation. Full integration of these tools with your casino is another key aspect you should look for.
Affiliate Marketing Software is an excellent tool for promoting your online casino because the best affiliates understand the market and know how to recruit players. Advanced software helps you take advantage of their knowledge and skills.
In an earlier post we defined that an effective CRM solution helps operators make data-driven decisions. Your decisions and way of reaching out to your players define the way you treat them and your business: are players only money for you, or do you want to create a casino platform where they can spend quality recreational time?
Building trust with your customers is a key concern for online sportsbooks and casinos, you should make communication more human and build relationships with them. It is essential that you focus on turning your website’s visitors into loyal players through unique and honest content. Integrity and powerful technologies paired with a diversified games portfolio will create a win-win situation for your players and business.
See also:
How to Start an Online Casino: Essential Tips
How to Start an Online Gaming Business: 5 Key Steps
Big Data Helps Operators Strategize More Effectively
BetConstruct Press Releases
Babe Casino and BetConstruct Bring You Top Class Games
January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.
The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.
Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.
Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.
BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.
About BetConstruct
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.
BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.
BetConstruct Press Releases
BetConstruct Boosts Casino Offering with Spinomenal Content
BetConstruct, the award-winning iGaming technology provider has signed a multi-year content distribution deal with Spinomenal Ltd. The agreement will see Spinomenal’s entire suite of original, in-house game titles being made available on BetConstruct’s game aggregation platform.
With more than 87 cross-platform, HTML5 games, Spinomenal delivers high-speed game play offering attractive and artsy graphics. The content has already been integrated into BetConstruct’s propriety gaming platform, where the provider already has over 40 integrations, and available for their operators to add to their sites.
“We are excited that BetConstruct will be offering our cutting-edge HTML5 content to their distinguished list of licensees and operators. BetConstruct has proven to be one of the iGaming industry’s most innovative companies and we are looking very forward to working with them,” comments Derek Bloom, Spinomenal Business Development Executive.
“Spinomenal is producing the most innovate HTML5 content, with various themes – from Oriental to Western, that has already grabbed a lot of attention in the industry. I’m more than sure that our operators will welcome this addition to their casino offering,” says Edgar Mkrtchyan, BetConstruct Casino Product Owner.
About Spinomenal:
Founded in 2014 with offices in Israel, Ukraine and the US; Spinomenal is one of the leading providers of cutting edge, cross-platform gaming solutions. At time of press, Spinomenal has produced over 87 unique slot and casino games, enjoyed by millions of players across Asia, West and East Europe and Latin America. Spinomenal offers truly innovative content with games offering an extremely fast and engaging user experience that delivers pure excitement!
About BetConstruct
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.
BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.
All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.
BetConstruct Press Releases
BetConstruct strengthens its partnership with Spheroid Universe
Award-winning technology provider BetConstruct and Spheroid Universe, an AR and digital property provider, entered into partnership.
The companies have teamed up to develop a solution that will allow owners of digital spaces on the Spheroid Universe platform to set up AR gaming machines within their spaces. There will also be available personal portals to access VR casinos that will use blockchain. Using the blockchain technology, the company assures transparent, secure and fair game play. For enhancing the gaming experience with BetConstruct VR products, the users of the platform will be provided with the Spheroid Universe tokens. The tokens will be used to purchase and sell digital properties, as well as make payments for the services available on the platform.
Spheroid Universe has created a platform that generates geo-localized digital assets – spaces – real estate for developing AR/VR world and applications. Once the user purchases a space, they can resell it or, alternatively, buy and place various AR items, change their property the way they wish and start interacting in the surrounding AR/VR world. On the same platform BetConstruct’s VR Casino will allow players to make bets on live sports events, spin reels and play other VR games.
About Spheroid Universe
Spheroid Universe is an innovative platform creating a new functional layer of reality as a digital projection on Earth’s surface for connecting users, businesses, customers in a new experience of an augmented reality world. It is a place for socio-economic interactions, promotion, advertising, games, project activities and more.
Spheroid Universe project and applications are based on geo-localized digital assets – spaces – real estate in Spheroid AR developing world, owned by the users, limited in number, with unique coordinates, and distributed in correspondence with the whole Earth’s surface.
About BetConstruct
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 14 countries.
BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.
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