195 articles
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner Participation metrics and performance results Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate […]
Betable has launched three UK sportsbooks on its platform under its UKGC licence, cementing its position as the go-to partner for brands looking to scale in the regulated UK market. Among the launches are two new brands, Ivy Bet, a sportsbook sister brand of Ivy Casino, and new market entrant RightBet. Meanwhile, established brand Bet442 […]
Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results. In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro […]
GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks. The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically […]
Midnite will raise its “Midnite Maximum” giveaway to a top prize of £100,000 for the 2026 World Snooker Championship, where it is the official UK betting and casino partner. The promotion pays a cash prize to a fan if a maximum 147 break is made during the tournament. The operator is introducing a staggered prize […]
The operator goes live on bcbet.ng under a licence from the Lagos State Lotteries and Gaming Authority. BC.GAME has launched in Nigeria after securing a sports betting and casino gambling licence from the Lagos State Lotteries and Gaming Authority (LSLGA). The operator is live on a new local domain, bcbet.ng. The company said the Nigerian […]
In a strategic move set to reshape the competitive landscape of iGaming marketing technology, Optimove has announced the acquisition of Smartico. Despite the deal, both companies will continue to operate independently—preserving their brands, leadership teams, and product strategies. This acquisition comes at a pivotal moment for the global online gambling industry. According to recent market […]
The Dutch Gambling Regulator (KSA) has reminded sports betting license holders of the limits of their licenses. Supervision has revealed that several providers offered bets that do not fall within the licensed category of sports betting. This included, among other things, bets on prize competitions, such as a Most Valuable Player (MVP) prize. In […]
FairPlay Sports Media (FPSM), a leading sports media and BetTech network, has unveiled FairPlay Customer Insights, a continuously updated commercial decision-making engine built exclusively for UK betting operators. Powered by a verified panel of over 1,000 active UK bettors, the self-serve dashboard gives operators instant, objective visibility into brand perception, product feature popularity, and competitive […]
EveryMatrix has signed a landmark omnichannel agreement to provide turnkey technology for one of Western Europe’s leading betting and gaming brands. Under the deal, EveryMatrix will power over 1,000 sports betting terminals across 230+ shops nationwide, while also delivering a fully integrated online sportsbook platform and launching Merkur’s first online casino in the second half […]
Gen Z isn’t here for your dad’s sportsbook. If your platform looks like a spreadsheet full of odds, they’re already swiping left. Raised on TikTok-speed content, mobile-first apps, and instant feedback loops, Gen Z expects experiences that feel more like games than gambling. Most traditional operators miss the mark. They toss around buzzwords like “gamification” […]
Betinia, the award-winning brand from Soft2Bet, has unveiled its most ambitious marketing campaign to date, appointing Diego Simeone as brand ambassador and launching a reimagined Football Manager experience designed to deepen player engagement and lifetime value. Campaign: grit, strategy, legacy Fronted by Simeone — a global symbol of discipline and tactical mastery — the campaign […]
BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing. The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated […]
AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even […]
DragoBet has launched its online casino and sportsbook as a service designed for use across multiple markets. The platform adjusts language, currency, and payment settings by region, while keeping casino play and sports betting available through a single account. Players complete one registration and can use the platform on desktop and mobile devices, with […]
Today, during the biggest industry expo – ICE Barcelona – Delasport, an award-winning Sport, Casino, and Platform provider, revealed its revolutionary new innovation: Betiator, a category-defining product that changes live sports betting forever. Betiator is the first-ever crash-style game designed exclusively for sportsbook, merging the raw drama of live sports with the heart-pounding tension of […]
Midnite, the UK Betting and Casino Partner for the 2026 Masters, is unveiling the Midnite Shuttle, a one-day only shuttle service to help snooker fans get from Alexandra Palace Train Station to Alexandra Palace on Sunday, January 18. The shuttle, which will be operational between 11am to 1pm in the lead up to the afternoon session, […]
Hosts Morocco are red-hot favourites to win their first Africa Cup of Nations titles in 50 years, according to Logifuture’s Simulate feature. Logifuture’s Simulate is a pioneering sportsbook product that enhances the virtual sports-betting experience, offering a constant stream of activity with lightning-fast results. Players can replicate sports such as basketball and football over 10 […]
Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer. This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar. The partnership will see Stephen cover all […]
The French online sports betting market, often described as one of the most tightly regulated yet least dynamic in Europe, is preparing to welcome a surprising new entrant: Vibrez!. The operator secured regulatory approval and is now gearing up for launch, marking one of the few truly new brand arrivals in recent years. Regulatory Approval […]