Midnite will raise its “Midnite Maximum” giveaway to a top prize of £100,000 for the 2026 World Snooker Championship, where it is the official UK betting and casino partner.
The promotion pays a cash prize to a fan if a maximum 147 break is made during the tournament.
The operator is introducing a staggered prize structure by round: £5,000 for a 147 in the opening round, £10,000 in round two, £25,000 in the quarter-finals, £50,000 in the semi-finals, and £100,000 if a maximum is made in the final.
Midnite pointed to prior activations as evidence of traction. At the 2025 World Snooker Championship, Mark Allen hit a 147 at the Crucible, triggering a £25,000 payout to fan Brian Nicholls. The company also referenced the 2026 Johnstone’s Paint Masters in January, where it said there was “up to £16,000 available each session across multiple winners.”
Away from the table, Midnite said its Midnite Lounge fan space will return at BOX in Sheffield city centre for the 17 days of the championship. The schedule is set to include exhibition matches, amateur competitions featuring local snooker clubs, and free-to-play table time.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “The Midnite Maximum was created to give something back to loyal snooker fans and supporters.
“We’ve seen first-hand the impact it can have for those in the draw. The initiative was a huge success at the Crucible last year, and there’s no more iconic stage to return to with an even bigger campaign.
“At the 2025 World Championship, one fan won £25,000, and at the Masters at Alexandra Palace in January, we had up to £16,000 available each session across multiple winners. This time, we wanted to raise the bar again, introducing staggered prizes throughout the tournament, building all the way up to £100,000 if a maximum is made in the final.
“We’re proud of the partnership we’ve built with WST and excited to keep giving back to the fans who make the sport so special.”
Peter Wright, Chief Commercial Officer at World Snooker Tour said: “Heading into the World Championship we are excited again to be working with Midnite, who always come up with fantastic ideas which really add to the experience for our fans.
“Last year the Midnite Maximum made by Mark Allen was one of the most thrilling moments of the tournament, particularly the reaction from Brian Nicholls who came for a day at the Crucible and went home with £25,000! Raising the prize to as much as £100,000 creates even more drama and let’s hope we see another 147 in the final, which was achieved by Mark Selby in 2023.
“We also love the concept of the Midnite Lounge where fans can enhance their enjoyment of the tournament and get involved with interactive games. ”
