Betable has launched three UK sportsbooks on its platform under its UKGC licence, cementing its position as the go-to partner for brands looking to scale in the regulated UK market.
Among the launches are two new brands, Ivy Bet, a sportsbook sister brand of Ivy Casino, and new market entrant RightBet.
Meanwhile, established brand Bet442 switches to the Betable platform to enhance its sportsbook offering, providing players with improved performance, expanded market coverage and a seamless betting experience.
The multi-brand rollout marks a significant milestone for Betable as it continues to expand its role as a technology and regulatory infrastructure provider for operators targeting the UK’s highly competitive regulated market.
Charlie Noble, COO at Betable, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure. The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”
Mark Good, representing Ivy Bet, added: “The launch of Ivy Bet represents a natural progression following the success and rapid growth of Ivy Casino in the UK market. Extending the Ivy brand into sportsbook creates new opportunities for players who enjoy both casino and sports betting experiences, and Betable’s platform provides the regulated infrastructure required to support that ambition.”
The three launches reflect increasing demand from operators for flexible sportsbook technology capable of supporting both established brands and new market entrants in the UK.
All three brands will benefit from Betable’s regulated infrastructure, enabling them to operate within the UK’s highly regulated environment while focusing on player acquisition and brand growth.
To find out more, please visit: https://www.betable.com/
