High-growth gaming business Rocket X will utilise SBTech to propel their multiple managed brands into sports betting in the UK
London, UK – 25 July 2018 – SBTech, the industry-leading sports betting solutions provider to the regulated iGaming sector, has entered into a new partnership with multi-brand, managed service online gaming company Rocket X to supply its sportsbook to a number of UK-facing sites. The firm’s flagship brand BetUK.com was recently unveiled as the sponsor of EFL Championship club Swansea City.
The agreement has been contracted directly with Swedish mobile gaming giant LeoVegas, which created the Rocket X brand in March to consolidate its UK assets, newly acquired from IPS.
BetUK.com players will enjoy world-class sports betting coverage as well as the most advanced features in the industry. These include YourBet, offering fully automated same-game accumulators with instant pricing, which is already live in the UK with several SBTech operators.
The speed to market for which SBTech is renowned throughout the industry, the breadth and depth of its UK-localised sportsbook and the group’s proven track record of achieving high growth in the UK market were all pivotal to the creation of the new deal.
Andrew Cochrane, COO of SBTech, commented: “This latest partnership is the result of our ongoing commitment to increasing our market share in key regulated markets by providing a sportsbook that meets and exceeds the high expectations of players. LeoVegas and the Rocket X team both share our vision of delivering a differentiated and compelling value proposition to players through product innovation, scalable technology and a fully bespoke trading and risk management approach.”
Mark Good, CEO of Rocket X added: “The strength of SBTech’s in-play coverage, its technological and regulatory expertise, proven track record of powering high-growth operators in the UK and wide range of responsible gambling controls were at the heart of our decision to sign this agreement. With the power of one of the industry’s top sportsbooks behind us, I’m confident of achieving significant share in the uniquely competitive UK market.”
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in eight offices worldwide. Since 2007, SBTech has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land- based casinos, horse racing companies, and iGaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.
Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.
For more information, visit: www.sbtech.com
About the LeoVegas Mobile Gaming Group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sport gaming, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm.
For more about LeoVegas, visit www.leovegasgroup.com
Source: Press Releases Published on European Gaming Media Network
PartnerMatrix powers TotoGaming Affiliate Program
EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.
Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.
Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”
Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”
PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.
About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.
The Login Casino Awards 2018 Winners Are Chosen
For the past eight weeks readers of the magazine and industry experts were taking part in the voting Login Casino Awards to choose the leaders of the gambling industry. Now we are happy to announce the names of the winners in six nominations.
The results of the voting showed that the winner in the category Best Marketing Campaign is betting company Betcity. Their campaign Cashback for Unsuccessful Bets included guaranteed returns of bettors’ funds in the form of free bets.
Moreover, our readership identified BETCITY as Best Betting Company 2018. Throughout the year, it was not only introducing promotional offerings for its clients, but also working hard on improving the quality of service and partnering with the leading sports leagues of Russia.
“We were anxiously watching the voting numbers updating every day, and today we are happy to announce the winners! Throughout the whole year, we were watching and monitoring what surprises betting companies created for their customers, and slot game developers – for their partners and slot machine lovers. We had selected the best nominees for the voting, and the winners became the best of the best! We warmly congratulate our prizewinners and look forward to the next year to hold the new edition of Login Casino Awards! Impress the market with your developments, create new products, stay tuned!” said Daria Temnenko, Brand Manager at Login Casino.
Slot game Kamchatka, developed by Endorphina, was recognized as the most interesting, colorful and high-quality slot. Its distinguishing features included bright but natural graphics as well as high RTP rate, a bonus game, free spins, and a jackpot. The combination of everything abovementioned, which is an uncommon case with developers, could not leave the industry experts and slot machine lovers indifferent.
Besides, the list of winners also includes:
- Nikolay Oganezov, chairman of the bookmaking subcommittee of Russia’s Chamber of Commerce and Industry, in the nomination “Person of the Year”.
- Tom Horn Gaming – best slot developer. Game multifunctionality, thematic diversity and unique approach to slot creation, including graphics hand painting, brought the company to the first place.
- Slotegrator received the well-deserved title Innovator of the Year. Apart from enhancing its already existing products, in 2018 the developer implemented a solution that allowed its customers and partners to simplify the process of integrating a number of payment systems.
The Award Ceremony can be viewed here: https://www.youtube.com/watch?v=RUiy8E0a3tU
The voting results of Login Casino Awards become inaccessible for viewing
December 3, the voting results become inaccessible for public view. Nevertheless, readers are still able to vote for those contestants whom they consider the best.
Over the past seven weeks, since October 22, our readers have been supporting their favorite betting companies as well as the representatives of betting and gambling industry.
Starting from today and up to December 10 inclusive the process of voting will be held in a closed format. Hurry up and vote for the industry leaders!
This year Login Casino Awards includes one more category – Login Casino Gambling Awards. Therefore, the traditional list of nominees from the betting sector expended by the online casino software developers and suppliers.
The current leaders in the category Login Casino Betting Awards are:
- Best Betting Company 2018 – BC Olimp;
- Person of the Year – Nikolay Oganezov;
- Best Marketing Campaign – BC Betcity.
The list of those nominated for Login Casino Gambling Awards is headed by:
- Best Slot Developer – Platipus Limited;
- Best Thematic Slot – Tom Horn;
- Innovator of the Year – Slotegrator.
The participants include the leading betting companies, such as bwin and BingoBoom, as well as software developers – Endorphina, Habanero, etc.
The live webcast of the ceremony of awarding the winners will take place on December 19 at 15:00 MSK here.
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