LeoVegas AB: Preliminary results for the second quarter 2018 higher than expected
18.07.2018 – The LeoVegas Group (“LeoVegas“) EBITDA for the second quarter of 2018 amounts to approximately EUR 15 million (approximately 17% EBITDA margin), which is higher than the company’s internal expectations. The reason for communicating the preliminary result early is that LeoVegas’ marketing costs in relation to revenue are approximately 35%. This is significantly lower than what was communicated by the company in the quarterly report for the first quarter, where it was expected that marketing costs in relation to revenue would exceed 42% in the second quarter. Revenue for the second quarter amounts to approximately EUR 87 million.
“Our data-driven marketing model works so that we only invest if we see good enough returns in our marketing channels. During the World Cup there are many gaming companies that are advertising, which means that the effectiveness of marketing and the value of customers can be more uncertain. Our models have indicated that we should not advertise in some channels due to the low return, which in turn led to a significantly higher EBITDA than expected. We continue to act in line with achieving our financial targets, which is to reach EUR at least 600m in revenue and EUR 100m in EBITDA results in 2020, ” comments Gustaf Hagman, CEO of LeoVegas Mobile Gaming Group.
In the quarterly report for the first quarter is was communicated that: “Marketing in relation to revenue for the Group in the second quarter of 2018 will be higher than the average for 2017, which was 42.3%. Due to the marketing opportunities surrounding the World Cup, the total amount of marketing is more difficult than usual to anticipate in advance. LeoVegas will act opportunistically with marketing on the opportunities we see.”
Preliminary figures for the second quarter of 2018
Work on the quarterly report for the second quarter is ongoing and the figures presented below are only preliminary. Marketing costs are expected to amount to approximately EUR 30 million and revenues are expected to amount to approximately EUR 87 million. Marketing costs in relation to the Company’s revenues are expected to amount to approximately 35%. This has a material effect on the Company’s EBITDA, which is expected to amount to approximately EUR 15 million with an EBITDA margin of about 17%.
LeoVegas’ quarterly report for the second quarter of 2018 will be published on August 1st. In addition to what is stated herein, the company will not comment on the results before the quarterly report for the second quarter is published. In connection with the presentation the same day at 9:00 CET there will be the opportunity to ask questions. The webcast is available at:https://edge.mediaserver.com/m6/p/zupwii5n
Source: Press Releases Published on European Gaming Media Network
Slotegrator unveils an interactive world map of gambling regulations
Slotegrator’s new interactive map is already available on the company’s website. Map users are only a click away from a comprehensive drilldown of land-based and online casino gaming and sports betting regulations in every country around the world, making Slotegrator the first iGaming company to offer such a valuable interactive resource.
Covering the legal status of different forms of gambling in 197 countries and other territories, the interactive map offers a quick, top-down view of global gambling regulations (though it is not intended as legal advice).
“It’s a veritable encyclopedia of gambling market regulations. Whether you want to look up the legal status of iGaming in Peru or online sports betting in Nigeria, everything you need to know is collected in one place and instantly accessible for users from all over the world,” notes Yana Khaidukova, managing director at Slotegrator. “Our team is constantly on the pulse of any changes in gambling legislation, and we understand how difficult is to search for information in different sources. That’s why we created a tool that can help not only ourselves, but also anyone who is interested in the gambling industry and has plans to open a casino online or offline”.
The key advantages of the interactive map:
- Up-to-date and verified information regarding gambling regulation and legislation.
- Accurate data on all countries and other territories.
- Review articles with recommendations for opening both land-based and online casinos.
- Analytical articles on betting.
- Intuitive interface.
- Regular information updates.
In addition, on the same page as the interactive map, you can request a free consultation from Slotegrator’s specialists about the details of gambling regulation in each particular country. The map is available here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
Upgaming will be attending the Sigma Europe 2022 conference
2022 Has been one of the most adventurous years for Leading iGaming solutions provider Upgaming which has announced it’s exhibition at Sigma Europe 2022 from 15-17 November. Stating that it will be the last event they’ll exhibit this year, they are planning to make it the most memorable for their existing and potential partners, operators and content providers.
Dates: 15-17 November
Location: Malta, MFCC
Stand: S 51
Leading iGaming solutions provider Upgaming will be showcasing its well established, highly scalable products and solutions to the audience as well as new products, including Casino aggregation platform with its sister product of casino API, as well as innovative sportsbook API integration.
CMO of Upgaming Goga Bibiluri says:
“We are proud to announce that Upgaming will be presenting its content aggregation platform, which opens up a new world of opportunities to iGaming operators with it’s 8 000 + Online casino games, and can be integrated through a seamless casino api integration, but that’s not all, We will be presenting brand new Sportsbook API Solution, that enables any casino operator to integrate Upgaming’s highly scalable sportsbook into their own casino website within a week, opening world of new opportunities for the operators who are looking to upscale their existing business.”
Sigma Europe 2022 is Upgaming’s third event of the year after the ICE London and iGB Live in April and July. Needless to say, the summit provides new opportunities for every attendee. Therefore, Upgaming will be displaying its latest products at the conference. Visitors will be able to inspect their leading sportsbook software, which is equipped with an ultra-fast API integration tool. Upgaming will also showcase its casino software with more than 8 000 games as well as their well known white label and turnkey solutions, which comes with a highly scalable, flexible and customizable iGaming platform.
Furthermore, besides all of the products mentioned above, Upgaming will also present its warp-speed mini-games, which have already gained popularity amongst gaming lovers due to their engaging gameplay and simple, easy-to-play nature. Apart from Dino and chicken which are already famous, visitors will be able to check out some of the latest releases, including Aquarings, Icefield, and Teleport.
Sigma Europe opens a window of new possibilities to the iGaming providers and operators. Upgaming is looking forward to meeting its existing and potential partners in Malta. We are waiting for you at stand S51.
RacingTV joins forces with 2mee
Affiliate powerhouse is allowing its operators to leverage the power of direct human messaging with trial campaigns hitting engagement rates of 38%
2mee, the Direct Human Messaging platform that helps online gambling companies take player communication and engagement to the next level, has joined forces with RacingTV so that the affiliate powerhouse can offer its technology to operators.
This means that online sportsbook brands working with RacingTV can create human hologram messages and use them to drive bettors to their sites.
RacingTV partners Bet Victor and SkyBet have been trialling the technology for several weeks now and across various campaigns have been able to achieve unrivalled rates of engagement and conversion.
One messaging campaign has performed particularly well with Bet Victor ambassador Harry Redknapp delivering a new player bonus offer which hit an engagement rate of 38% with his hologram message.
2mee’s patented technology allows gambling operators and affiliates to send Human Hologram Messages directly to customers in a way that demands their absolute attention.
It has been deployed by big-name brands such as BetFred and Sportsbet.io on their own websites and apps to leverage the power of emotional intelligence to boost acquisition and retention, and deliver KYC and compliance messaging with empathy.
Now operators can maximise their ambassadors and brand reach on third-party affiliate collateral as well.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to be working with the innovative team at RacingTV and for its operator partners to be able to use our technology to send direct human messages to bettors. This really does allow them to stand out from the crowd and take engagement and conversion to the next level.
“Emotional marketing is absolutely the most effective way to engage and communicate with consumers and what better way of fostering this connection than via a face-to-face message. 2mee allows operators and affiliates to do just that.”
Clive Cottrell at RacingTV, added: “Quite frankly, we haven’t seen engagement and conversion rates like it. While running hologram campaigns, both BetVictor and SkyBet were our top-performing brands on the pages where the hologram messages were active.
“As an affiliate, this not only allows us to acquire increased volumes of new customers to our operator partners, but we too benefit from enhanced engagement, conversion rates and affiliate revenue streams.”
Luke Zgaga, Head of Acquisition UK at Bet Victor, said: “2mee’s value proposition through offering a unique human hologram message to prospects was exciting for us to test and exceeded our expectations. We saw strong results and far beyond the engagement levels we get with static image formats and look forward to working with them in the future.”
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