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With Luxbet’s Closure, Unikrn Loses Its Esports Betting Licenses in Multiple Regions

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Unikrn, the coolest sounding esports betting platform in the multiverse, has suffered a pinprick of a problem after Tabcorp announced its decision to sever the head of their Luxbet business.

 

Tabcorp decided on the cull in the wake of their $11 billion merger with former rival Tatts Group, telling the press that the company that made a tax loss of $13 million last year is no longer aligned with the long-term strategic interests of the bigger picture. 

Luxbet pre-warned punters by announcing a strategic review of the business in August. The decision was passed on to account holders before the weekend emerged from beneath the midweek dark clouds. The final day of action is Dec 22. Punters have until Jan 19 to withdraw funds.

Created in 2008, Luxbet became the partner of choice when Unikrn decided to set up a real money online gambling shop in both Australia and the UK. The death of Luxbet means Unikrn can no longer use their existing licenses, but chief overlord Rahul Sood doesn’t seem to fussed.

Speaking to Esports Observer, Sood, explained that Unikrn were aware of the decision for some time and had prepared accordingly. The Luxbet problem veered from a potential shotgun wound to a pinprick, after Unikrn received a licence from the Malta Gaming Authority (MGA) back in October. They have also secured a European partnership with the French-based RBP.

“Unikrn will expand from two countries to over 80% of Europe and beyond,” Sood told Esports Observer. 

An essential cog in the Unikrn machinery is their cryptocurrency UnikoinGold (UKG), and this week, Sood went to Medium to update his customers on the availability of the digital currency that helped Unikrn raise more than $30m during their recent Initial Coin Offering (ICO).

In the post, Sood said that it was more difficult than ever to get listed on a major exchange, but has managed to partner with CoinHub and Braveno.

CoinHub allows people to purchase UKG in exchange for FIAT currency and Bitcoin and Ethereum. Braveno is an exchange built for companies and developers, which Sood said should help potential partners utilise the Unikrn platform more easily creating UKG liquidity. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Australia

Australian Gaming Statistics: A Market Overview

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australia-lottery Australian Gaming Statistics: A Market Overview

Australia is the largest country in Oceania, with over 26 million inhabitants. Although Sidney is perhaps the most-known city (due to the Opera House building), its capital is Canberra. The country is well-known for its massive biodiversity, including unique marsupials like kangaroo or koala.

Australia has a long term gambling tradition (it’s said that over 80% of the adult population bets in some way), and that combined with a wealth economy has always made the country an exciting market for gambling companies. About 1% of the population suffer from gambling addiction or other gambling-related health issues.

In 2019, the Queensland Government Statistician’s Office released the 35th edition of the “Australian Gambling Statistics,” a handbook that combines gambling stats for all Australian state and territory governments.

This document is a comprehensive guide that covers all forms of gambling in Australia, including pokies, sports betting, casino games, machines, etc. It breaks down the overall industry by game, state, revenue, etc. and it’s a crucial text for anyone interested in the gambling industry.

Australian Gambling Market: A Billionaire Industry

The total gambling expenditure in Australia increased by 5% in the last period up to $24.877 billion; and since 2009, the Aussie gambling industry turnover has grown by almost 30%, from $160,447,673 in the 2009-2010 period:

sab Australian Gaming Statistics: A Market Overview

In the 2017-2018 period (the latest information available) the total gambling turnover was $218,818.729 million as follows:

  • Racing: 11,79%;
  • Gaming (casino, gaming machines, lottery): 82,9%;
  • Sports Betting: 5,3%.

Within the “Gaming” category, a clear leader emerges: Gaming Machines accounts for $149,534.948 million, almost 70% of the total. No wonder why Slots have a local name in Australia: pokies.

The overall gambling industry grew by 4,9%, with drastic reductions of Interactive Gaming (prohibited) and Tab Tote Odds. Sports Betting has an outstanding behavior, with a growth of 14,9% in the last period.

In terms of Government revenue, growth has remained stable at around 5%, with the exception of the 2016-2017 period when the profits didn’t grow as a result of the market behavior. In 2018-2019, Australia secured $6,201,077, thanks to the gambling industry. The per capita government revenue from gambling was $321,98.

Period Total Government Revenue
2009-10 $4.929.606
2010-11 $5.283.089
2011-12 $5.514.351
2012-13 $5.492.321
2013-14 $5.465.684
2014-15 $5.788.956
2015-16 $6.010.016
2016-17 $5.941.977
2017-18 $6.201.077

 

What about Australian online gambling?

Although online (interactive) gaming hasn’t been allowed since 2001, in a country with such a gambling tradition, it is almost impossible to avoid Internet betting, something that has led to the growth of a parallel online industry.

Some online casinos use advanced techniques to protect their customers like Fair Go Safe Login, and there are no scandals related to non-payment of profits.

It’s said that the online casino industry in Australia could boost government revenue by a large share. Still, for now, the laws restrict it mainly due to health issues related to gambling addiction.

Nevertheless, with the current regulation, the overall gambling industry expenditure represents more than $24 billion, and the gambling cost per adult is approximately $1,300. With such data, there are strong reasons to believe that Australia could soon change its laws to take more advantage of these incredible numbers.

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Australia

GTGNetwork.com sign data and games deal with BetEasy

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Vereeni-Investments-partners-with-RB-Capitaled-design GTGNetwork.com sign data and games deal with BetEasy

Agreement will see GTG Network.com deploy consumer-facing data platform with leading Australian bookmaker

Data and technology provider GTGnetwork.com (GTG) has signed a deal with BetEasy to deploy GTG’s iSport Genius product and software.

The ‘betting choice’ content-and-insights platform is designed to inform and educate customers about their choice of bet.

iSport Genius’ interactive consumer-facing platform leverages trillions of pieces of data, and via an intuitively designed interface creates a multitude of engaging calls to action and helps improve the overall experience for punters and sports fans alike.

Nathan Rothschild, co-founder and partner at GTGNetwork.com, said: “Our deal with BetEasy is recognition by another tier 1 operator of the value of our data platform and insights to sportsbooks and its customers. We’re delighted to be working closely with one of the leading operators in Australia.”

Martin Tripp, Chief Trading Officer for BetEasy said, “We’re constantly looking for ways to enhance our customers’ wagering experience and look forward to bringing this deal to life.”

Rothschild will be attending ICE 2020 before a trip throughout the US. If anyone wishes to arrange a meeting to see how GTG can enhance their sports offering, they should contact Nathan.

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Australia

Scientific Games reports record performance at Melbourne Cup

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Scientific-Games-Joint-Venture-Wins-10-Year-Sports-Betting-Contract-In-Turkey Scientific Games reports record performance at Melbourne Cup

 

This year’s Melbourne Cup saw OpenSports hit a peak of 35,000 bets per minute for a single operator that is now hosted fully in the cloud. OpenSports is known for powering seamless player experiences for its partner operators through its proven, reliable and scalable OpenBet platform as seen across key sporting events across the globe.

The demand through peak times during this year’s Melbourne Cup event was 35 percent higher than the maximum number of bets per minute ever seen previously on the platform in 21 years of operation.

The Melbourne Cup is Australia’s most famous annual Thoroughbred horse race. It is a 3200-metre race for horses three years old and over, conducted by the Victoria Racing Club on the Flemington Racecourse in Melbourne, Victoria as part of the Melbourne Spring Racing Carnival. It is the richest “two-mile” handicap in the world, and one of the richest turf races.

Keith O’Loughlin, SVP Sportsbook for SG Digital, said, “This record performance is a great new benchmark for us and for our partners as OpenSports continues to grow. We’re capable of processing record transaction numbers, and our global customers are benefitting from the scalability of our platform.”

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